Guest blogging can be more than a link-building tactic. With a good strategy, guest blogging can help you build your audience and enhance your brand’s reputation. In some regards, guest blogging is more of an art than a science. However there are some general guidelines and tips that can help you make the most of each and every post.
To take full advantage of the guest posts you land, your strategy must consist of these three things:
Your Brand’s Consistent Message
Part of guest blogging entails adopting a blog’s audience and their interests. However, this doesn’t mean you should abandon your brand’s own message. The ideal guest blogging opportunity will tie into your brand, so adding your own message will be natural.
Before you even develop your strategy, decide which of your brand’s messages you want to portray through guest blogging. Then, as you execute your plan, make sure your message doesn’t get lost along the way.
Staying on message will help prevent your content from becoming spammy and will help with your overall digital marketing goals.
A Call to Action
Every digital marketing strategy needs a call to action, and guest blog posts are no exception. Use your guest posting opportunities to reach your market, or even a potentially new market, and submit a call to action.
Avoid calls to action that are too pushy or too sales-oriented, since most bloggers will ask you to take them out or edit them. Instead, go for a more subtle, but clear call like asking readers to visit your website or connect with you on social media. From there, you can send stronger, more self-promotional calls to action.
Room for Relationship Building
A big part of guest blogging includes building relationships. To land posts, you need to reach out to bloggers, pitch an idea, and sometimes work with them as you edit your post before it is published. A good guest blogging strategy will leave room for this relationship building.
Strong relationships can lead to more guest blogging opportunities, on the same blog or other blogs. As you become partners with bloggers, you may be invited to write more posts, and many bloggers own more than one domain. You’ll also build your reputation as a guest blogger, gaining references and recommendations in the blogosphere, which will propel your guest blogging efforts forward.
As you build your guest blogging strategy and procedures, you should include these three valuable components, which will help you build page rank, reach new audiences and strengthen your brand image.