Creating websites that are optimised for mobile use is a current marketing trend, and for good reason. More and more people are browsing the Internet from their smartphones, meaning the small screen is an excellent place to reach your target market.
One of the most popular smartphone uses is accessing social media. Fast mobile browsers and various apps make it possible for people to reach out to their friends, post pictures and status updates, and connect with your business, all from the palm of their hand.
Making your social media marketing campaign mobile-friendly is relatively easy, considering the number of social media apps that already format social media sites for a small screen. But, there are still some things you can do to make your campaign more effectively reach a mobile audience.
Use Mobile-Ready Apps and Landing Pages
If you use Facebook apps, make sure they are mobile ready. If a user accesses your app from the Facebook app, and lands on an app that is not optimised for his screen, he’ll likely exit the app.
Likewise, make sure your landing pages are mobile optimised for the same reason. Any page you send social media followers to should be mobile friendly, whether that’s your own site or a landing page.
Keep it Simple and Short
People who access social media from their smartphones are usually on the go. They don’t have a lot of time to read long posts or follow complicated directions. Your social media posts should be short and to the point and your campaign should be designed with this in mind.
Another benefit to keeping things short is that short messages and campaigns are often more memorable than long, complicated ones.
Use the Mobile Aspect to Your Advantage
Since mobile social media use is so popular, you can integrate the mobile aspect into your campaign. Smartphones and apps make it easy to make things like check-ins, photo contests and QR codes a major part of your campaign. You can make mobile work for you by creating a campaign that utilizes the fact that your market is on the move.
Enhancing your social media marketing campaigns by making them accessible to mobile audiences can make your strategy even more effective. Using mobile-friendly apps and landing pages, keeping your messaging short and using the fact that your audience is on the go to your advantage are simple ways you can start mobile optimising your campaign now.