If your business isn’t using search engine optimisation yet, you are missing out on a lot of perks.
An SEO plan can enhance your current online marketing strategy and bring something new to your promotional and branding efforts.
The benefits a good SEO strategy can bring are numerous, but there are three major reasons you should start this online marketing tactic now.
Benefit from Valuable Organic Traffic
Organic traffic, or visitors who come to your site after finding you through search engines, can be very valuable. This kind of traffic consists of people who are likely searching specifically for your business or something you provide. They are looking for answers or products, and when you appear at the top of search results, you become a convenient solution.
As you rank your home page, product pages, blog posts and other pages within your website, you have more and more chances to bring organic traffic to your site. This is one of the reasons it’s so important to target multiple keywords and try to rank several pages on your site, not just your home page.
Increase Brand Awareness
You can also increase brand awareness through SEO. Imagine that someone types a rather generic term into the search bar, say “home laptop computer,” and then the search results are full of pages from your site. Even if only a few of your pages rank for a specific term, if those pages appear at the top of the search results, your market will notice them.
Ranking for these kinds of terms can help you expose your business to more people and raise brand awareness. People will begin to recognise your business as the go-to resource in your industry and will be more likely to associate you with those search terms.
Boost Online Sales from Increased Traffic
Organic traffic and brand awareness, combined with top search results, will also help you boost sales. The people who are searching for terms you rank for are looking for your products or solutions, so they are more likely to make a purchase when they find you.
Unlike most online ads, which target potential customers who may or may not be interested in your business, organic search results target people looking for something, or people ready to make a purchase. Take advantage of this by ranking your product pages for terms like your business name, product names, generic names for your products, services you provide and other relevant terms.
Then, make sure you optimise your website by making it easy to navigate and by including calls to action that people who find your site through search engines are likely to respond to. Ask people to make a purchase and then make it easy for them to do so.
Search engine optimisation is an online marketing tactic that can be very effective at helping you benefit from organic traffic, raise brand awareness and boost online sales. These are just a few of the benefits a good SEO strategy will bring, so if you aren’t using one, consider adding one to your marketing plans now.