Pay-per-click advertising is a great way to promote your business and increase site traffic and sales. It allows you to get your messaging and links to your site in front of the right audience, helping your Internet marketing efforts. But, if not done correctly, you won’t see the big results from PPC advertising that you want.
Before you start any kind of PPC campaign, ask yourself a few questions to make sure you are moving in the right direction and that your ads will have a high return on your investment.
What sites Does my Audience Use?
Search engines, social media sites and other kinds of websites offer PPC advertising to businesses. Before you start advertising ask yourself what sites your audience uses so your ads will be effective.
For example, if your target customers don’t use Facebook, advertising here won’t be worth it. But, if your audience uses keywords to search for your business or solutions, a PPC campaign on Google could be a great fit for your company.
Do I know How to Target my Ads?
Second, ask yourself if you know how to target your ads. In other words, do you know who you want your ads to reach and persuade to visit your site or buy a product? Most sites that offer PPC programs have tools you can use to display your ads to people that fit specific descriptions. Knowing demographics like age, gender, location and profession about your target market will help you make sure the right people see your ads.
Search engines let businesses target specific keywords and phrases and choosing the right ones is crucial to a successful PPC campaign. Do some research to find out what kinds of terms people are searching for and even what terms your competitors are using before you choose which ones to use for your campaign.
Are my Ads Enticing to the Right People?
Once you know where to advertise and who you want to target, you need to make sure your ads are enticing to the right people. The design, copy and images you use need to be appealing to your target market if you want people to click on them.
Also keep in mind what kind of calls to action you are using and make sure they are in alignment with your design, target audience and the keywords you are using. For example, you wouldn’t use a search term “smartphone discounts” for an ad that is promoting laptops. This seems like a common sense step, but it’s very important that the details in your ads all work together to reach the same target audience.
Whether you want to promote your business in general or are launching a new product and want to boost sales, PPC campaigns can be a great solution. These kinds of ads let you target a very specific audience so you can make sure the people that can help your business grow see your marketing messages.
Before you start a PPC campaign, ask yourself these three questions to make sure your efforts will bring the best results possible.