Social media marketing can help you build your online brand and create a buzz about your business and products. It can also help you listen to your market to find out how you can better reach people and serve their needs.
But, you don’t have to use social media networks alone. There are all kinds of tools out there that can help you use your accounts more creatively, analyse your efforts and be more successful at social media marketing.
Of course, you should use social media to share your own content, but sharing content from others can help you build relationships and appear less spammy to your followers.
Feedly is an RSS tool that allows you to add any blog or website you want to personalised collections. You can log in every day to find content that is being published across the sites you follow to discover resources your market might be interested in.
This simple yet powerful tool lets you subscribe to email notifications for any topic. You can type in any keyword or phrase you want, so as new content is found by Google, you’ll know about it right away.
Scoop.it allows you to create your own categories and then define them with tags. Then it suggests relevant content you can add your own insight and notes to before publishing it to your own website, blog or social media account.
Creative Image Creation
Creative images stand out on social media, helping you get attention and make your content more shareable.
Make your amateur photos or smartphone snapshots look more attractive with Pixlr, a free online photo editing tool. You can use it to crop photos, touch them up, add borders and effects and even dress them up with stickers and text.
Canva makes graphic design easy with its templates, or blank pages, that you can personalise just by dragging and dropping elements to arrange them. The service provides fonts, images, photo editing and collaboration tools to help you create anything from Facebook cover images to graphics and flyers that can all be used for social media.
Want that Instagram look on your other social media accounts? Use PicMonkey. This tool lets you add filters and create collages before you post pictures to social media or anywhere else. It also offers some limited photo editing tools.
Scheduling and Organising Campaigns
Scheduling tools make it easy to automate some social media tasks and make sure your accounts are posting continuously.
HootSuite lets you schedule posts, shorten links, create personalised streams for following accounts and topics and even see some analytics that show you how well your posts are performing. It works with more than 35 social media networks, including Twitter, Facebook, Google Plus, Instagram, YouTube and LinkedIn.
This free tool lets you schedule social media posts, save post drafts, see mentions and retweets and more. It works with Twitter, Facebook, LinkedIn, RSS feeds, blogs and more.
Tracking and Measuring
Tracking your social media efforts can be very time consuming, but using built in features from networks and third-party tools can make it much easier. Both HootSuite and SocialOomph provide some analytics tools, and here are a few more resources worth considering.
Bitly is more than just a URL shortener. This free tool makes it possible to brand your shortened links, track clicks, see which social networks are attracting the most clicks and more. This service is very easy to use and provides lots of valuable, detailed information.
This tool lets you analyse the accounts any Twitter user followers or any account’s followers. It can even help you compare your account to your competitors. You’ll see information about location of users, the hours users are most active, common words found in user biographies and more.
It’s true that this tool is most commonly used to analyse website traffic, but it can also be used to find out which social networks are sending traffic to your site, which can help you understand which sites are most helpful and how to use them more effectively.
This list is by no means comprehensive, as there are dozens of social media tools out there. But, these free resources can help you enhance your social media marketing efforts so you can see better results.