You have strategic social media, Internet marketing and search engine optimisation plans in place and you are successfully driving substantial amounts of traffic to your website. Now what? Getting your target market to your website is only the first step. Now you have to encourage visitors to respond to your calls to action and convert them into customers.
Increasing your site’s conversion rate will lead to more sales and more opportunities for your business. Here are 10 ways you can increase your conversion rate.
Decrease Loading Times
Does your site load slowly? If it does, it could be adding to your low conversion rate. People don’t want to wait for a slow site to load and if yours doesn’t load quickly, they will navigate away from your page, taking the sale with them.
Create a Professional Design
The design and level of professionalism of your website tells your site visitors how to perceive your business and brand. A well designed and professional website will tell people you are the solution to their problems, offer excellent services and can be trusted.
Make it Easy to Navigate
If your website is hard to navigate and your visitors can’t find what they are looking for, your conversion rate will be low. People need to be able to find the information or product they are looking for quickly and easily, or they will look for a solution somewhere else.
Make the calls to action on your site stand out so visitors will be drawn to them. For example, if you want people to subscribe to your newsletter, make the opt-in form easy to see and make it stand out from the rest of the content on your site.
Use Strong, Relevant Copy
The copy on your website needs to make the sale. It needs to be persuasive and convey the right feelings to spur your market to action. You will use different tones, styles and calls to action depending on what your goals are and the type of business you have. But, all of your site copy should help you convert visitors to customers.
Make Forms Simple and Short
People are more likely to complete forms that are simple and short. They will also be more likely to trust your company if you don’t ask for a lot of personal information or information that you don’t necessarily need to serve your customers.
Providing value to your visitors will help them see you as a resource they can depend on and someone they want to do business with. You can provide value through your site content, blog posts, freebies and products, among other things.
Give an Incentive
By giving people an incentive to respond to your calls to action you can increase your conversion rate. This incentive can be the fact that you offer unbeatable services, or it can be something you offer instantly. For example, you could offer a discount or a free download to people who buy a product or spend a certain amount of money on your website.
Offer Several Payment Options
Make it easy for people to buy your products by offering several payment options. The easier you can make it to become a customer, the higher your conversion rate will be.
Clear the Way for Responses
When it is absolutely clear to your visitors how they can respond to your calls to action, buy your products or otherwise engage with your website, your conversion rates will increase. Don’t make it confusing or hard for people to become your customers.
In a sense, increasing your site’s conversion rate is the final step in social media marketing, marketing and SEO strategies. Developing a user-friendly site that helps you convert your visitors into customers is an essential part of Internet marketing that will help your business find success.