In a matter of weeks, 2013 will be behind us and 2014 will bring new opportunities for your business. Now is the perfect time to make changes to your blog, implement new ideas and get ready for the new year.
This checklist will help you prepare your blog for success so that it will benefit your entire business.
Update General Information
First, make sure information like contact information, blog descriptions, links to your other websites and other general information is up to date. It’s important that these things are current so your market can reach you and so that your blog can help you advance your business.
Assess Layout and Navigation
Is your layout and navigation easy for your readers to use? Does it make sense and help you reach your goals? The way your blog looks plays a big role in how successful it is. Make sure it looks professional, is easy to use and is conducive to your business and goals.
Make Sure Social Media Buttons are Current
If the social media buttons on your blog don’t match the accounts you use, your social media marketing won’t be very effective. Check to make sure the buttons on your blog lead visitors to social media accounts that are active and will be helpful to them.
Assess Search Engine Optimisation Strategies
Search engine optimisation best practices are always changing, and your strategy should evolve with these changes. Make sure your blog reflects current best practices and that the keywords and SEO goals you are using are in line with your overall business goals.
Offer a Freebie and Build Your Email List
If you don’t already have a freebie to capture the attention of your market, drive traffic to your blog and build your email list, create one and offer it on your blog. If you do have a freebie, consider updating it or adding a new one.
Set up or Improve Email Marketing
Email marketing is a powerful way to drive traffic to your blog and meet other business goals. Make sure you have an opt-in form in a very visible place on your blog and that you are using your email marketing to its fullest potential. Assess the messages you send and how you use your email list and determine if there are things you can do better.
Enhance and Solidify Strategies and Goals
What is the goal of your blog? Does it supplement your business? Does it help you sell products? Take some time to enhance your strategies and goals to make sure your blog is still a useful marketing tool for your business.
Set New Marketing Goals
Now is also the perfect time to create a marketing plan for your blog. Decide how you will get more readers, drive more traffic to your blog and create a stronger presence on the Internet. Set some specific goals and decide how you will reach them.
Create Content Calendars
Once you have your strategy, goals and marketing plans ready, you can set up some content calendars for the coming months. Some businesses set calendars for a month in advance while others set them for six months or more in advance. You can create content calendars any way you want, but the goal is to plan content ahead of time so you can easily keep your blog active and so that it is effective and beneficial to your business.
Set Blogging and Engagement Schedules
Effective blogging and engagement with your readers takes time, so set up a schedule for the new year. Decide when you will blog and when you will respond to comments made by your readers on your blog and on social media.
If you do these 10 things before the end of the year, your blog will be ready to start 2014 and be successful so it will become an even more valuable marketing tool for your business.