Posts Tagged ‘youtube’
Friday, March 7th, 2014
Friday, February 14th, 2014
Image courtesy of Maru Philippe/Flickr.
If you use social media marketing at your business, you are completely aware of how much time it can take. While you can’t get away with spending no time at all on social media, you can do some things to streamline the process and be more productive.
This checklist will help you get things done and advance your Internet marketing tactics without getting sucked into the social media time warp we’re all too familiar with.
1 – Check for Messages from Others
The first thing you should do every day is check for messages from others. If people are contacting you through social media with questions about your business or products or just to provide feedback, you need to respond in a timely manner.
If you aren’t able to help a person through social media, refer him to your customer support line or provide a customer support email address he can use to contact you. The idea is to make sure your market knows you are listening and responding.
2 – See What is Being Said about Your Business and Respond
One of the most valuable things you can use social media for is listening to what your market is saying about your business and industry. You can follow influential people, participate in pages, groups and communities and search for your business on social media sites to find out what people are saying.
Understand what is being said and use the information to make your business better and enhance your Internet marketing plans. When it’s necessary, you can respond to these posts by providing information or thanking someone for mentioning you.
3 – Share Your Own Content
On a daily basis, you should be sharing links to your own content. Posting links to your blog, website, product pages and other online content will help you promote your business, drive traffic to your website and encourage people to respond to your calls to action.
Your content can help you increase sales, build your email marketing list and accomplish so many other things, and sharing it on social media is the first step to using it to reach these goals.
4 – Interact with Others
But, you shouldn’t overly self promote on social media. Interact with others by commenting on their posts and even sharing their content. This is a great way to build relationships and show your market that you are interested in providing helpful information, even if it comes from other businesses at times.
Interacting with others is also a good way to spark some engagement, since when you converse with others, they will be more likely to reach out to you and interact with your posts.
5 – Schedule Posts as Needed
Social media scheduling tools can be used effectively as long as you don’t rely on them. You shouldn’t use them to schedule posts and then never log in to your accounts. Your social media marketing success relies on human interaction. But, you can use these tools to schedule posts for times when you will be out of the office, over weekends or after office hours.
Social media marketing does take time if you want to do it successfully, but this checklist can help you use it productively and effectively.
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Thursday, February 13th, 2014
Image courtesy of Stuart Miles/FreeDigitalPhotos.net.
When your market falls in love with your social media accounts, people will be attracted to your pages, post comments and engage with you. Your accounts will become a more powerful Internet marketing tool, your site will get more traffic and you’ll make more sales. This sounds like every business’ dream, but how do you make it a reality?
Be What they are Looking For
You already know that if you want your business to succeed, you need to fill a need. The same holds true for social media. To attract followers and get the most out of your social media accounts, you need to provide what your market wants and needs. Through your posts, the content you share and even your photos, you need to be what your market is looking for.
If your market is looking for industry information, provide content about relevant topics. On the other hand, if your social media audience consists of current and potential customers who are looking for a good deal, maybe you can provide coupons and discounts through your accounts.
Provide a Constant Stream of Value
As you start to form an online community you need to provide a constant stream of content that provides value to your market. This will help you build your following and retain your current followers, as people begin to see your account as a valuable resource they don’t want to miss out on.
Start by considering what your market is looking for and then find ways you can create content that is relevant to your followers’ interests and needs. The value you provide will depend on your business and market.
Engage in Two-Way Conversations
Social media isn’t meant to be a platform where you do all the talking. Listen to what your market is saying, encourage interaction, respond to comments and reach out to your followers. People like to be heard and when you demonstrate that you are listening and interact with people, they will fall in love with your accounts.
There are so many ways to encourage interaction on social media, both formal and informal. You can host competitions, ask questions and do giveaways to get people interacting with your account. Or, you can take a more casual approach and simply be involved in conversations and respond to your market. In most cases, you’ll need to use a combination of formal and informal strategies to have two-way conversations on social media.
Show Some Personality
People don’t fall in love with accounts that seem stiff or robotic, they fall in love with social media accounts that show some personality. Let your brand show through when you post and interact on social media.
If your brand is more formal, consider being a little more informal on social media. You don’t need to abandon your brand, but in general, social media is a more casual platform. If your business is already casual, let that shine through when you use Facebook, Twitter, Instagram and your other accounts.
When your market loves what you have to offer through your social media accounts, you’ll gain more followers and build a more involved community, which means your social media marketing will be more effective.
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Friday, February 7th, 2014
Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net.
With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like they can’t keep up, and ignore your content.
But, you can easily avoid this content fatigue by taking a few precautionary steps and using content marketing strategically.
Have a Plan
If you are constantly creating and publishing content without a strategic plan, you will wear your market out. While it’s good to create a lot of content, you need to think about how and when you will publish it.
For example, some of your content will likely be published on your blog, but other pieces could be posted elsewhere. Try to integrate your content marketing with your larger marketing plan, so they work together. For example, if you are having a spring sale on a particular line of products, create content about those products to keep your messaging clear and your market focused.
Don’t Release Content too Quickly
A common mistake businesses make is releasing content too quickly. When you do this, your market can’t keep up and could walk away from your website or blog altogether. Of course, you do need to provide a constant stream of relevant content, but make sure you don’t flood your audience.
Publishing a podcast once a week instead of once a day is a great way to keep your market interested and coming back for more without overwhelming people. Different pieces of content and different publishing platforms all have their own ideal frequencies. For example, daily blog posts work well to keep your audience engaged and to build traffic, while monthly panel discussions might be enough for your market.
Find a Balance with Social Media
Posting too often to social media can drive followers away, as they will begin to feel like you are spamming them and that you are taking over their news feeds. There isn’t a magic number that dictates how often you should post to social media accounts, so you’ll have to do some testing to find out what works for your market.
In general, you should post to sites like Facebook and LinkedIn a few times a day, but you can post to sites like Twitter and Instagram even more often than that. Try different approaches to find out how many posts you need to share to achieve a high level of engagement and make your social media accounts effective.
Listen to Your Market
As with many other Internet marketing strategies, the best way to learn how to provide the best content for your market is to listen to your audience. As you post content, see how people react. Are they engaged and interested? Or are you losing followers and site visitors? Asking yourself these kinds of questions can help you gauge whether or not you are overwhelming your market.
Another way to listen to your market is to conduct surveys or polls. With these tools you can ask people if they like your content, what they want to hear more about and other questions that can help you be more successful at content marketing.
When you are careful not to overwhelm your market, content marketing is an excellent way to get people engaged with your brand, drive more traffic to your website and promote your business.
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Friday, January 31st, 2014
Image courtesy of Stuart Miles/FreeDigitalPhotos.net.
Videos and podcasts have a way of standing out and capturing an audience’s attention. On an Internet that is filled with blog posts, articles and social media status updates, video and audio can be a refreshing break from this kind of content while still giving you a chance to promote your business.
There are literally dozens of ways you can use video and audio to promote your business, but here are a few creative ways that can be adapted for most businesses and markets.
How-To Videos and Webinars
By offering free resources, in the form of videos or podcasts, you can establish yourself as an industry expert and build a strong relationship with your market. As your customers and potential customers use your resources, they will begin to see you as a business that has their best interest as a top priority.
Another benefit of this kind of content is that it gives your market a taste of what you have to offer, which will entice people to learn more about your business and become customers.
Letting your market get a glimpse behind the scenes, whether that be at your office or an event or by offering a new look at how a product or service is provided, is a great way to generate interest in your brand.
Transparency is something all business need to develop at some level, and using video and audio to let your market in on how your business runs can help you develop a strong brand and a trusting relationship with your market. Of course, you need to be strategic about what kind of behind-the-scenes information you share, being careful not to share sensitive information that should remain within your business.
All kinds of technology, including YouTube and Google Hangouts, make it possible for you to broadcast events as they happen so you can reach a larger audience. When you broadcast events, more people will be able to participate and you can reach much larger sections of your market.
Consider sharing entire events as they unfold or excerpts from events when they are over. This kind of video or audio is perfect to post on your blog and social media accounts.
Messages from the CEO
Your businesses’ CEO and managers have a level of credibility that attracts your market. By recording short videos or podcasts that include a message from your business’ leaders, you will capture your market’s attention.
Be aware that content from your CEO and managers will be deemed as official information, so plan carefully what kind of messaging should be used in these pieces.
Products in Action Videos
Video gives you the unique opportunity to show your products in action. You can talk about them, review them and describe them through other mediums, but with video you can show your market how they work.
You can use this strategy to show off new products and features, highlight ways to use your products and inform your market about how to use what you offer.
Video and audio give you more freedom and flexibility than other forms of content and help you stand out, getting your market’s attention. With this medium, you can show people why they should do business with you, which is a powerful way to promote your products.
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Wednesday, January 29th, 2014
Image courtesy of Penn State/Flickr.
Are you using social media to its fullest potential? When you get the most out of your Facebook, Twitter, Instagram, LinkedIn and other social media accounts, your social media marketing strategy will be more powerful and your entire business will benefit.
It probably isn’t practical for your business to use all the social media networks out there, but it’s important that you get the most out of the networks you choose to use. When used strategically, here are six things social media can do for you.
Share Your Content
The most obvious thing social media can do for you is help you share your content. All that content you create for your content marketing plan will only benefit your business if you are able to get it in front of your market, and social media allows you to do this.
But, social media also makes it possible for your market to become brand ambassadors and help you share your content. This is very valuable, as referrals from friends are very influential when it comes to making sales.
Drive Traffic to Your Website
As you share content from your website, social media can help you drive traffic to your site and blog. More traffic can help you achieve all kinds of things, from increased search rankings to more sales. To leverage social media for more traffic, the content you share needs to be relevant and interesting to your audience so people will want to click on the links you share.
Engage with Your Market
Social media is designed for two-way conversations, so it can give you something your website can’t: an opportunity for engagement. Through social media, you can talk to your market, customers can give you feedback, you can respond to questions and so much more. High levels of engagement will help you create a strong brand and customer loyalty.
Create an Online Community
Because of its conversational nature, social media can also help you create an online community where your customers can interact with you and each other. This kind of community can help you create a following and gives you a direct line of communication with your market. To create a strong community, attract followers, share interesting content and interact with your market.
Build Your Audience
As you build a community and get more followers, your audience will grow. With a bigger audience, you’ll be able to get your content in front of more people, have more opportunities to drive traffic, see more referrals and get more out of your social media accounts. The larger your audience, the more people you are able to share your messaging with, and the more successful your business will be.
Promote Your Products and Services
As you build a large audience, create an engaged community and share your content, you’ll have greater opportunities to promote your products and services through your social media accounts. Your accounts give you the chance to tell your market about your business, what you provide and what you can do for your customers.
There’s no question that social media marketing can be a valuable way to promote your business and help you find your market online. Start using your accounts to their fullest potential by strategically sharing content, building your audience and interacting with your followers.
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Monday, January 20th, 2014
Image courtesy of adamr/FreeDigitalPhotos.net.
The topic of whether or not CEOs and managers should be on social media comes up a lot. Some believe that Internet marketing teams should have full control over social media accounts and that allowing managers to have control over their own, personal social media accounts that are used as marketing tools can be damaging to social media strategies.
However, there are lots of excellent reasons that CEOs and managers should be involved in social media and when this strategy is done correctly, it can bring major benefits.
Another Chanel of Communication
A manager’s social media account is one more channel of communication for your business. Another channel gives you more opportunities to connect with your market, share content, deliver messaging and interact with your audience.
Of course, this channel of communication will need to be used strategically and your CEO may need some guidance and assistance running an account that will effectively reach your market.
With another channel of communication comes another avenue for engagement. Giving your market, customers and potential customers another way to engage with your business can be very beneficial.
This kind of engagement is also different than the kind you can get with general business social media accounts. People may see your CEO’s account as a way to be heard by and hear from someone who is “in the know” and who has more authority than your other social media accounts.
A Bigger Presence
Your CEO’s social media account can also help you build a bigger presence on social media. Let’s face it; accounts with big names or those from people with major titles and large roles can be more attractive to followers. Your market may choose to follow your CEO’s account over your business account, or in addition to it, which gives you more visibility on social media.
As you are able to build a bigger presence with your manager’s social media account, you will also be able to increase brand awareness. As more people tune in to what your business is saying on social media through your manager’s account, your content will have a wider reach, which will increase awareness.
Increased brand awareness on social media is valuable and as you gain that awareness you will be able to use your social media accounts for bigger and better things, seeing even more results.
A 2012 survey by Brandfrog found that 82 percent of people are more likely, or even much more likely, to trust a business whose CEO and managers use social media. This is a remarkable figure and means that your business stands to reap major benefits from using CEO and management social media accounts.
Social media accounts from business leaders lend a sense of credibility and add some transparency to your business, which will enhance the relationship you have with your market. A strong, trusting relationship will lead to more sales, brand loyalty, positive referrals and many, many more benefits.
If you actively use social media marketing, consider whether using CEO and management accounts will help you be more effective. These perks are just a few of the benefits your business could realise when you use a leadership account as a strategic part of your overall Internet marketing plan.
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Wednesday, December 25th, 2013
Image courtesy of Rego Korosi/Flickr.
There’s no question that YouTube is an excellent channel to use for video marketing. You can use the site to share your marketing videos, build a following, interact with your market and even broadcast live events. But, did you know you can also use it to bolster your search engine optimisation efforts?
When you use YouTube the right way, and take advantage of some features and options, you can actually increase your site’s rankings, making it easier for your market to find you through search engines.
Use YouTube’s Features
First, when you upload your video to YouTube, take full advantage of all the features on the site.
Add Links to the Description
Write a good description of your video and include keywords that link back to your website. Do this strategically, using the best keywords for your business and linking to the pages you want to rank.
Use YouTube Tags
YouTube tags are a great way to make your video more findable. If appropriate, use tags that are keywords, but if not, choose tags that make the most sense for your video and market.
You can add a location for your YouTube video, which can help with local SEO efforts. Keep in mind that this tactic may be best suited for small, local businesses or videos that are created for a specific location of a national business.
Leverage Other Social Media Networks
Once your video is uploaded and optimised on YouTube, the next step is to use other social media networks to promote it.
Connect Your Video to Your Google Places Page and Google+ Local Page
First, add your video to your Google Places page, which will also help with local SEO efforts. Then, add it to your Google+ Local page. Connecting all your content across Google’s services will help you create a stronger brand and bring SEO benefits.
Promote Your Video through Social Media
Now, use your other social media accounts on Facebook, Twitter, LinkedIn and other sites, to promote your video. Of course, this will help you get the desired results from the video, but it will also help it rank higher as it gets more views.
Go Beyond the YouTube Post
Get the most out of your YouTube videos by taking things a step further, and going beyond the YouTube post and social media.
Create and Post a Transcript
Search engines can’t read the content of your video, so creating a transcript that you post online makes it more search-engine friendly. Where possible, use keywords and add links to your website. You can post the transcript on your website and on other sites to help you build links.
Embed Videos on Your Site
It’s best to host your videos on YouTube, but, embedding them on your site can help you rank for them. According to Search Engine Land, the number of times a video is embedded can also impact how well it ranks.
As you use marketing videos to promote your business, use these tips to make sure you don’t miss out on the SEO benefits you could also get from high-quality, targeted videos.
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Monday, December 23rd, 2013
The 4-1-1 Rule is a general guideline businesses can use to manage how they share their own content and other peoples’ content and how they engage on social media. The rule was first developed by Tippingpoint Labs as a guideline for Twitter, but has since gained traction and is commonly referred to in the social media marketing world and is applied to other social media sites too.
What is the 4-1-1 Rule?
To be successful with social media marketing, your business has to strike a balance between the amount of self-promotion it does and the amount of engagement and conversation it participates in. Of course you want to use your social media accounts to promote your own business, but if that is all you do, you won’t gain many followers and you won’t be very successful.
The 4-1-1 Rule suggests that you should post four pieces of new content, one repost and one self-serving post. When you follow this pattern, you will achieve the ideal ratio of original posts, engagement and self-serving posts.
What do we mean by these post types?
New Content Posts
New content isn’t necessarily freshly published, but it is content that you have found, on other people’s sites or blogs, that you think would be interesting and relevant to your audience. It is content that is “new” because you are adding it to the social media conversation.
Reposts are posts that you retweet or share from other social media users. This is a way to build relationships with other brands or people on social media and to share more relevant content with your audience.
Self-serving posts are pretty self explanatory. These are the posts that promote your business. They could be announcements, links to your website, links to content you have created or any other type of post that promotes your business.
Why Use the 4-1-1 Rule?
This rule is a good way to make sure you are striking a balance between promoting your own business and using social media to connect with others. It also gives you a strategy you can follow as you post to social media, so that your posts are strategic and you can keep track of what your ratio of self-promoting posts to other posts is.
It is easy to get sidetracked and forget what kind of content you have posted when using social media. This rule can help you stay on track so you are using your accounts wisely.
Should Your Business use the 4-1-1 Rule?
Adopting this rule can help you use social media more effectively and share a variety of posts and content, helping you be more engaging with your market. If your business struggles with finding things to post on social media and knowing what to share, this rule could help.
If you do decide to use the 4-1-1 Rule, it’s important to remember that it is not meant to stand alone. This rule can’t replace a full-fledged social media marketing strategy. A sound strategy will define a target market, have a clear purpose, include goals, tactics, calls to action and will clearly state what kind of content a business wants to share on social media.
However, the 4-1-1 Rule can certainly complement your social media strategy, preventing you from becoming too self promotional or forgetting to interact with others on social media. As you develop your social media marketing strategy, keep the 4-1-1 Rule in mind and see if your business can benefit from using it as a guide to posting and sharing content.
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Thursday, December 19th, 2013
Image courtesy of Esther Vargas/Flickr.
Google has launched a new feature that lets anyone, with a verified account, live stream videos from YouTube. Originally, live broadcasting was only available to some users, so this change is big news for marketers and businesses.
How to Live Broadcast from YouTube
First, make sure your account is verified so that you can use this feature. Google has announced that it is slowly launching the ability to live broadcast, so watch for the option on your account feature page.
From the Event Manager section, choose “Live Events.” YouTube will ask for some information about your event, so fill in the fields completely and optimise your content with keywords wherever possible.
If you choose the Advanced Settings tab, you can moderate comments, choose whether or not you want viewers to be able to embed the video, and even set up recording, DVR and broadcasting delay options. The Claiming Options tab lets you monetize and syndicate the video.
Next, you will need to click the Ingestion Settings tab and choose the source of your video and configure a few simple settings.
After you have set up the live event through YouTube, you can start broadcasting from the Live Control Room tab. Google has posted a YouTube Live Streaming Guide, which outlines how YouTube broadcasting works and has some video tutorials to help you get started.
During your live broadcast, you will have access to analytical information including how many people are watching your video and what the average view duration is, among other statistics that can help you improve your broadcasts.
With this announcement, Google also launched the ability for users to start a Google+ Hangout On Air from the YouTube Live Events Manager. This means you can easily set up two-way videos and broadcasts from your YouTube account, making the features more streamlined and easier to use.
Good News for Marketers
If your business holds conferences, live training sessions, webinars, product demonstrations or any other kind of event, you may benefit from YouTube’s live broadcasting. Combined with other social media tools, like Facebook and Twitter, this could be an excellent addition to your social media marketing strategies.
This feature could be used to share content as you create it. For example, if you want to unveil a new product, you could consider doing so live from your headquarters with a live YouTube broadcast. In this case, you wouldn’t need to host a formal event, but the broadcast would make it possible for you to hold a virtual event.
But, your business could also use this feature to broadcast events to members of your market that weren’t able to attend an event in person. For example, if you host a conference, inviting people in your industry, you could also broadcast sessions through YouTube so that people around the world can tune in.
These new features have the potential to help your business easily take events to audiences around the country, or even the world, while tapping into your YouTube and Google Plus followings.
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Building a social media following takes work and dedication, but keeping that following can take just as much effort. When you maintain a strong following and create a social media community, your social media marketing efforts will be able to gain more traction. You will get more traffic to your website, your content will be shared more often and your marketing messaging will have a bigger effect on your business.
You probably already get a lot of advice on how to create a social media following and how to engage with your market online. But, here are a few mistakes that will drive your followers away, harming your marketing strategies.
Post too Frequently
When you post to social media too often, your followers will feel overwhelmed or even spammed by your business. No one likes to be inundated with too much content, whether it is promotional or not.
Each social media network requires a different level of involvement and frequency of posting. For example, you should post to Facebook a couple times a day, but you can post to Twitter several times a day without going overboard. These unspoken rules can help you use social media more effectively.
Your posting frequency will also depend on your business and market, so find a balance that works for you.
Complain or Speak Poorly of Other Businesses
You know those people on social media who only seem to post when they have something to complain about or something negative to say? Don’t be that person. Businesses who only use social media as a platform to complain or speak poorly about other businesses will find themselves losing followers quickly.
Always be positive and upbeat on social media and never bash your competitors. Be willing to share content from and engage in conversations with other businesses, as long as they aren’t direct competitors.
Constantly Self Promote
Social media marketing does entail some self promotion, but you should use social media to do more than that. When all of your posts seem self centred or too sales oriented, your followers will get bored, or even frustrated, and stop following you.
Use social media to talk to your market, listen to your followers, share other peoples’ content and engage in community discussions. Don’t abandon self promotion entirely, but make sure your posts are a good mix of self promotion and other valuable content.
Don’t Provide any Value
The main reason people started following you was to get some benefit. Whether they liked your content, wanted to keep up with your business, entered a contest or wanted a discount, every one of your followers started following you because they felt like you could provide them with some kind of value. If you stop providing that value, people will stop following you.
Make sure your accounts consistently provide value to your followers. That value can change over time, but should continue to keep your followers satisfied and interested in your account. It is okay to share fun and entertaining things on social media, but that kind of content shouldn’t be the only kind you share.
Never Respond to Comments or Messages
Social media is a communications tool. It is meant to facilitate conversations and if you ignore comments and messages, you will lose followers. People like to know their voice is being heard and if you don’t respond to what they have to say, you could damage your brand and reputation.
Depending on the size of your company, you may not be able to respond to every single comment and message. However, you should respond as much as possible and engage with your followers whenever you can.
By avoiding these social media mistakes, you will be able to maintain a strong following and build a community that will help your business grow. If your business is doing any of these things, start making changes now to make your social media marketing more effective.
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