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Posts Tagged ‘youtube’

The Surprising Social Networks that Generate the most Engaged Referrals

Thursday, April 3rd, 2014

When you use social media marketing to drive traffic to your website and get referrals, you want to spend your time and resources on the sites that bring the best results. Shareaholic published a report called “Social Referrals That Matter” and the findings might surprise you.

The report analysed data from more than 200,000 sites and 250 million unique monthly visitors. Shareaholic found that YouTube, Google Plus and LinkedIn generate the most engaged referrals. These three sites beat out Twitter, Facebook, Pinterest, Reddit and StumbleUpon.

To determine which sites brought the most engaged traffic, Shareaholic looked at how long referred visitors spent on the site, how many pages they visited and bounce rates across eight social media networks.

There are some other interesting findings from the report:

  • YouTube creates the most engaged referrals, referrals with the lowest bounce rate, the most pages per visit and has the longest visit duration.
  • Google Plus and LinkedIn bring the fewest referrals, but these people are more engaged than those that come from other sites.
  • Twitter and Facebook referrals have similar pages per visit, time spent on site and bounce rates.
  • Pinterest referrals have similar bounce rates as those from Facebook and Twitter, but they look at fewer pages and spend less time on the site than referrals from most other networks.
  • Reddit referrals have a high bounce rate and its users are very selective.
  • StumbleUpon brings the least engaged referrals, but if your content really hits home to a user, she will be very engaged.

All of these statistics are valuable when it comes to Internet and social media marketing.

Using this Information

The number-one takeaway from this report is that YouTube, Google Plus and LinkedIn have the potential to bring the most engaged, active visitors to your site. Of course, you should also take things like your market, goals, business and products into consideration as you choose which networks to use. However, it is worth finding out if these three networks align with your strategy.

As always, it’s important to create and share content that will resonate with your market. Even if you use the most engaged networks and the sites that your audience uses, you won’t find success until you share content your market deems valuable.

It’s also important that your site is designed to encourage engagement. Once people have clicked on a link from social media, the content should be useful and your site should be easy to navigate. Highlight resources and consider adding links to related content below your blog posts.

Calls to action should be front and centre and easy to respond to. Using buttons and tabs that allow people to buy your products, contact you or find more information will lead to lower bounce rates, increased time spent on your site and more engaged visitors.

If you are using YouTube, Google Plus and LinkedIn, spend some time finding out if you are using them to their fullest potential by taking advantage of all their features and building an active audience on them. Then, make sure the content you share through social media will spark engagement.

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How to get People to Share Your Social Media Posts

Wednesday, April 2nd, 2014
Image courtesy of Pixomar/FreeDigitalPhotos.net.

Image courtesy of Pixomar/FreeDigitalPhotos.net.

If you use social media marketing, chances are that one of your goals is to get people to share your posts so you can reach a much wider audience. Friends are very influential to consumers, so a person becomes much more likely to become a customer if his friends recommend and promote a brand or product.

But, sometimes getting your audience to share your posts is easier said than done. You’ve seen big brands with very engaged social media audiences and followers that loyally share their posts. How do they do it?

Post Shareable Content

This may seem like an obvious piece of advice, but posting shareable content will go a long way in getting it in front of a wider audience. People only share content they really like or they feel will benefit their friends, so create that kind of content. Things that are interesting, entertaining, informative, helpful and valuable will be more likely to get shared on social media.

Resonate with Your Audience

When you share content that touches your audience and that people can identify with, they will be more likely to share it. People like to share things they agree with or that moves them, so when you can accomplish that your content will be more shareable.

Spark Conversation

Content that inspires people to think and talk about a subject is more likely to be shared. Posts that include awe-inspiring content, are controversial or talk about in-depth topics make people want to share their opinion and share it with others to get their friends’ opinions too.

Let People Share Your Cause

According to a study by The New York Times, 84 percent of people share content that allows them to be supportive of a cause. Telling your brand’s story and producing content that demonstrates your cause will encourage people to share it on social media.

Ask for a Share

It’s okay to ask your audience to share your content once in a while. When you post something that you want to send to a bigger audience, tell your followers how exciting it is and ask them to share it with their friends. To make this work, you still need to create interesting content people will want to share.

Give an Incentive

You can also incentivise your audience to share your content. Doing a giveaway that requires entrants to share a social media post is a common way to do this. Other options include offering discounts and holding contests that require people to share a social media post.

If you want your social media audience to share your content, it needs to be interesting and valuable. Then, you can use other strategies to encourage people to take that step to share it with their friends on social media.

As more people begin to share your posts and content on Facebook, Twitter, LinkedIn and other sites, you will be able to reach a wider audience and make more people aware of your business so you can be more successful.

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Common YouTube Mistakes Your Business Should Avoid

Monday, March 24th, 2014
Image courtesy of Dan Cederholm/Flickr.

Image courtesy of Dan Cederholm/Flickr.

If you use videos as part of your Internet marketing strategy, there’s a good chance you post them on YouTube. With more than one billion unique visitors each month, according to the site, YouTube is one of the best places to use video content to reach your market.

However, when you post your videos avoid these common mistakes so you can get the most out of YouTube and make your videos even more effective.

Skipping Video Descriptions

You may not realise just how important your video descriptions are. These descriptions help you tell your market something, but if they include keywords, they also make it easier for people to find your videos. When you upload videos, don’t skip the descriptions.

A good description will be thorough, keyword rich and well written. Keep in mind that users will have to click “show more” if your descriptions are long. This isn’t necessarily a problem, but keep your descriptions shorter if you want to avoid that.

Not Setting up a Channel

Setting up a YouTube channel allows you to create a branded, centralised location for all of your videos. When users see your channel, they will know right away that it is an official page for your business. A channel also makes it much easier for your viewers to find your other videos, as they will all be in the same place.

Don’t forget to promote your channel! Use your website, printed marketing materials, blog and other social media accounts to tell people to subscribe to your channel for frequent updates.

Forgetting to Link to Your Website

Lots of businesses forget to link from their YouTube videos to their website. When you write your description, include a link back to your homepage, blog or any other page on your website which you would like to increase traffic to.

When you set up a channel, you can also link to your website from the top of your page. YouTube also allows you to link to other social media accounts, which is a great way to build your following on Facebook, Twitter or other sites.

Not Using YouTube Insights

You wouldn’t ignore your website’s analytics, so why wouldn’t you use YouTube insights? When you create an account and channel, you will have access to YouTube’s insights dashboard, which provides information like earnings, traffic sources, engagement and so much more.

This information can help you understand how your videos are performing and whether or not they are effectively helping you reach your market. It can also help you find ways to make better videos and use YouTube more successfully, as you’ll be able to see how your viewers respond to different kinds of content.

Whenever you post videos to YouTube, avoid making these common mistakes. When you use the site to its fullest potential, your marketing plan will be more successful and you’ll be able to boost your site’s traffic, increase sales and even build your online audience so you can reach more people.

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Survey Shows what Makes a Video Shareable and What Viewers Want

Thursday, March 13th, 2014
Image courtesy of scot2342/Flickr.

Image courtesy of scot2342/Flickr.

A new survey and research conducted by Animoto provides dozens of interesting statistics and lots of information that uncovers the power of videos in Internet marketing. Videos are a great addition to content marketing plans and make it easier to capture a market’s attention. They also allow businesses to get creative and show their market something, rather than just tell people about it.

Just one of the interesting statistics from the study includes the fact that 73 percent of respondents reported that they are more likely to make a purchase after watching an online video about the product or service.

But, the survey goes deeper and reveals what makes online videos more shareable and what viewers are looking for when they watch them.

The Most Shareable Videos

When your video captures your market’s attention and provides so much value that people want to share it, you’ll likely get bigger results. Your video will be played across the Internet, reaching more people and having a bigger influence.

According to the survey:

  • 94% of respondents said they share humorous videos.
  • 91% of respondents said they share heartwarming videos.
  • 89% of respondents said they share educational videos.

When you know what kinds of videos people are more likely to share, you can find ways to fit those themes into your videos.

What Viewers Want in Your Videos

The survey also looked into what consumers want to see in online videos. This information is very valuable to businesses.

According to the survey, 42 percent of respondents want to see more product descriptions or service demonstrations. Other things people like to see in videos include information about electronics, restaurants, travel and exercise and fitness.

Another interesting piece of information is that 83 percent of respondents said that videos that are five minutes long or less are most effective when doing research or shopping online.

Respondents to the survey also provided some feedback about what businesses can do to make more effective videos:

  • Use only high-quality images and visuals.
  • Funny videos but with no nonsense.
  • Demonstrate what the product can do.
  • Info-rich videos are way better than blatant advertising.
  • Show a 360-degree view of the product.

When you know what people who watch online videos prefer to see, you can make more effective videos.

The information from this survey provides a lot of valuable insights, and when you understand what spurs people to share online videos and what they feel makes a video more valuable, you can create more effective videos.

This isn’t the first study to show the power of online videos when it comes to Internet marketing. But, this research adds to our understanding and can help businesses create videos that will increase sales.

To make sure you get the best results from your videos, and that they are worth putting time and resources into, use these tips as you plan and create them. The videos you produce should also be aimed at your market and created specifically with your audience’s needs in mind.

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Social Media Rules you Should Adopt at Your Business

Wednesday, March 12th, 2014
Image courtesy of Sharilyn Neidhardt/Flickr.

Image courtesy of Sharilyn Neidhardt/Flickr.

In order to use social media marketing successfully at your business, you need to use a very focused strategy. This strategy defines how you will use your accounts to reach your markets and achieve your marketing and business goals. But, you also need to adopt some rules, in addition to this strategy, so that your social media use will be effective.

The details of your strategy and rules will depend on your business and goals, but here are some general guidelines to adopt.

Rule #1: Actively Find and Share Content from Others

You already know that you shouldn’t overly self promote on social media, but that doesn’t mean you should remain silent. Actively look for content and posts from others that are relevant to your market and share them.

This serves a few purposes. It allows you to provide more value to your market, make valuable connections with others and establish your brand as one that is part of a larger community.

Rule #2: Have a Purpose Behind Every Post

You need to have a purpose behind every social media post you make. This purpose could be as broad as adding value to a conversation or entertaining your audience. However, some posts should have more specific goals, like driving traffic, sparking conversation or promoting a particular product.

Rule #3: Remember Engagement Starts with You

We often expect engagement, conversations and interaction on social media, but fail to take actions that will make that happen. To get comments, “likes” and shares, you need to reach out and converse with others. This could mean commenting on others’ posts, asking your followers questions and responding to them or thanking people for mentioning your business.

Sometimes, engagement will need to start with you, so find creative and effective ways to spur activity on your page. To do this, you’ll need to track your efforts and results so you can find the best ways to get people talking and interacting.

Rule #4: Respond to User Requests

Make it a rule that you attempt to respond to user requests. Depending on the size of your business, it may not be possible to respond to every single comment, but make a clear attempt to be responsive.

It is up to you to decide how you want to do this. You may decide to respond to people who reach out as you are able to, or make it your policy to respond to feedback from people who need customer support assistance.

When you respond to your followers, you are proving that you are listening to your market and building a reputation as a business that puts its customers first. As your market sees that you are listening, people will be more likely to interact with you, whether they need customer support or not.

These rules will help you get more out of your social media accounts. However, to see the best results, you should combine these guidelines with your own, unique social media strategy that is designed to help you reach your goals.

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A Daily Checklist for Social Media Marketing

Friday, March 7th, 2014
Image courtesy of Maru Philippe/Flickr.

Image courtesy of Maru Philippe/Flickr.

If you use social media marketing at your business, you are completely aware of how much time it can take. While you can’t get away with spending no time at all on social media, you can do some things to streamline the process and be more productive.

This checklist will help you get things done and advance your Internet marketing tactics without getting sucked into the social media time warp we’re all too familiar with.

1 – Check for Messages from Others

The first thing you should do every day is check for messages from others. If people are contacting you through social media with questions about your business or products or just to provide feedback, you need to respond in a timely manner.

If you aren’t able to help a person through social media, refer him to your customer support line or provide a customer support email address he can use to contact you. The idea is to make sure your market knows you are listening and responding.

2 – See What is Being Said about Your Business and Respond

One of the most valuable things you can use social media for is listening to what your market is saying about your business and industry. You can follow influential people, participate in pages, groups and communities and search for your business on social media sites to find out what people are saying.

Understand what is being said and use the information to make your business better and enhance your Internet marketing plans. When it’s necessary, you can respond to these posts by providing information or thanking someone for mentioning you.

3 – Share Your Own Content

On a daily basis, you should be sharing links to your own content. Posting links to your blog, website, product pages and other online content will help you promote your business, drive traffic to your website and encourage people to respond to your calls to action.

Your content can help you increase sales, build your email marketing list and accomplish so many other things, and sharing it on social media is the first step to using it to reach these goals.

4 – Interact with Others

But, you shouldn’t overly self promote on social media. Interact with others by commenting on their posts and even sharing their content. This is a great way to build relationships and show your market that you are interested in providing helpful information, even if it comes from other businesses at times.

Interacting with others is also a good way to spark some engagement, since when you converse with others, they will be more likely to reach out to you and interact with your posts.

5 – Schedule Posts as Needed

Social media scheduling tools can be used effectively as long as you don’t rely on them. You shouldn’t use them to schedule posts and then never log in to your accounts. Your social media marketing success relies on human interaction. But, you can use these tools to schedule posts for times when you will be out of the office, over weekends or after office hours.

Social media marketing does take time if you want to do it successfully, but this checklist can help you use it productively and effectively.

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Make Your Market Fall in Love with Your Social Media Accounts

Friday, February 14th, 2014
Image courtesy of Stuart Miles/FreeDigitalPhotos.net.

Image courtesy of Stuart Miles/FreeDigitalPhotos.net.

When your market falls in love with your social media accounts, people will be attracted to your pages, post comments and engage with you. Your accounts will become a more powerful Internet marketing tool, your site will get more traffic and you’ll make more sales. This sounds like every business’ dream, but how do you make it a reality?

Be What they are Looking For

You already know that if you want your business to succeed, you need to fill a need. The same holds true for social media. To attract followers and get the most out of your social media accounts, you need to provide what your market wants and needs. Through your posts, the content you share and even your photos, you need to be what your market is looking for.

If your market is looking for industry information, provide content about relevant topics. On the other hand, if your social media audience consists of current and potential customers who are looking for a good deal, maybe you can provide coupons and discounts through your accounts.

Provide a Constant Stream of Value

As you start to form an online community you need to provide a constant stream of content that provides value to your market. This will help you build your following and retain your current followers, as people begin to see your account as a valuable resource they don’t want to miss out on.

Start by considering what your market is looking for and then find ways you can create content that is relevant to your followers’ interests and needs. The value you provide will depend on your business and market.

Engage in Two-Way Conversations

Social media isn’t meant to be a platform where you do all the talking. Listen to what your market is saying, encourage interaction, respond to comments and reach out to your followers. People like to be heard and when you demonstrate that you are listening and interact with people, they will fall in love with your accounts.

There are so many ways to encourage interaction on social media, both formal and informal. You can host competitions, ask questions and do giveaways to get people interacting with your account. Or, you can take a more casual approach and simply be involved in conversations and respond to your market. In most cases, you’ll need to use a combination of formal and informal strategies to have two-way conversations on social media.

Show Some Personality

People don’t fall in love with accounts that seem stiff or robotic, they fall in love with social media accounts that show some personality. Let your brand show through when you post and interact on social media.

If your brand is more formal, consider being a little more informal on social media. You don’t need to abandon your brand, but in general, social media is a more casual platform. If your business is already casual, let that shine through when you use Facebook, Twitter, Instagram and your other accounts.

When your market loves what you have to offer through your social media accounts, you’ll gain more followers and build a more involved community, which means your social media marketing will be more effective.

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How to Avoid Overwhelming Your Market with Content

Thursday, February 13th, 2014
Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net.

Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net.

With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like they can’t keep up, and ignore your content.

But, you can easily avoid this content fatigue by taking a few precautionary steps and using content marketing strategically.

Have a Plan

If you are constantly creating and publishing content without a strategic plan, you will wear your market out. While it’s good to create a lot of content, you need to think about how and when you will publish it.

For example, some of your content will likely be published on your blog, but other pieces could be posted elsewhere. Try to integrate your content marketing with your larger marketing plan, so they work together. For example, if you are having a spring sale on a particular line of products, create content about those products to keep your messaging clear and your market focused.

Don’t Release Content too Quickly

A common mistake businesses make is releasing content too quickly. When you do this, your market can’t keep up and could walk away from your website or blog altogether. Of course, you do need to provide a constant stream of relevant content, but make sure you don’t flood your audience.

Publishing a podcast once a week instead of once a day is a great way to keep your market interested and coming back for more without overwhelming people. Different pieces of content and different publishing platforms all have their own ideal frequencies. For example, daily blog posts work well to keep your audience engaged and to build traffic, while monthly panel discussions might be enough for your market.

Find a Balance with Social Media

Posting too often to social media can drive followers away, as they will begin to feel like you are spamming them and that you are taking over their news feeds. There isn’t a magic number that dictates how often you should post to social media accounts, so you’ll have to do some testing to find out what works for your market.

In general, you should post to sites like Facebook and LinkedIn a few times a day, but you can post to sites like Twitter and Instagram even more often than that. Try different approaches to find out how many posts you need to share to achieve a high level of engagement and make your social media accounts effective.

Listen to Your Market

As with many other Internet marketing strategies, the best way to learn how to provide the best content for your market is to listen to your audience. As you post content, see how people react. Are they engaged and interested? Or are you losing followers and site visitors? Asking yourself these kinds of questions can help you gauge whether or not you are overwhelming your market.

Another way to listen to your market is to conduct surveys or polls. With these tools you can ask people if they like your content, what they want to hear more about and other questions that can help you be more successful at content marketing.

When you are careful not to overwhelm your market, content marketing is an excellent way to get people engaged with your brand, drive more traffic to your website and promote your business.

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Creative Ways to Use Video and Audio to Promote Your Business

Friday, February 7th, 2014
Image courtesy of Stuart Miles/FreeDigitalPhotos.net.

Image courtesy of Stuart Miles/FreeDigitalPhotos.net.

Videos and podcasts have a way of standing out and capturing an audience’s attention. On an Internet that is filled with blog posts, articles and social media status updates, video and audio can be a refreshing break from this kind of content while still giving you a chance to promote your business.

There are literally dozens of ways you can use video and audio to promote your business, but here are a few creative ways that can be adapted for most businesses and markets.

How-To Videos and Webinars

By offering free resources, in the form of videos or podcasts, you can establish yourself as an industry expert and build a strong relationship with your market. As your customers and potential customers use your resources, they will begin to see you as a business that has their best interest as a top priority.

Another benefit of this kind of content is that it gives your market a taste of what you have to offer, which will entice people to learn more about your business and become customers.

Behind-the-Scenes Videos

Letting your market get a glimpse behind the scenes, whether that be at your office or an event or by offering a new look at how a product or service is provided, is a great way to generate interest in your brand.

Transparency is something all business need to develop at some level, and using video and audio to let your market in on how your business runs can help you develop a strong brand and a trusting relationship with your market. Of course, you need to be strategic about what kind of behind-the-scenes information you share, being careful not to share sensitive information that should remain within your business.

Event Broadcasts

All kinds of technology, including YouTube and Google Hangouts, make it possible for you to broadcast events as they happen so you can reach a larger audience. When you broadcast events, more people will be able to participate and you can reach much larger sections of your market.

Consider sharing entire events as they unfold or excerpts from events when they are over. This kind of video or audio is perfect to post on your blog and social media accounts.

Messages from the CEO

Your businesses’ CEO and managers have a level of credibility that attracts your market. By recording short videos or podcasts that include a message from your business’ leaders, you will capture your market’s attention.

Be aware that content from your CEO and managers will be deemed as official information, so plan carefully what kind of messaging should be used in these pieces.

Products in Action Videos

Video gives you the unique opportunity to show your products in action. You can talk about them, review them and describe them through other mediums, but with video you can show your market how they work.

You can use this strategy to show off new products and features, highlight ways to use your products and inform your market about how to use what you offer.

Video and audio give you more freedom and flexibility than other forms of content and help you stand out, getting your market’s attention. With this medium, you can show people why they should do business with you, which is a powerful way to promote your products.

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Get the Most out of Social Media: 6 Things it can do for You

Friday, January 31st, 2014
Image courtesy of Penn State/Flickr.

Image courtesy of Penn State/Flickr.

Are you using social media to its fullest potential? When you get the most out of your Facebook, Twitter, Instagram, LinkedIn and other social media accounts, your social media marketing strategy will be more powerful and your entire business will benefit.

It probably isn’t practical for your business to use all the social media networks out there, but it’s important that you get the most out of the networks you choose to use. When used strategically, here are six things social media can do for you.

Share Your Content

The most obvious thing social media can do for you is help you share your content. All that content you create for your content marketing plan will only benefit your business if you are able to get it in front of your market, and social media allows you to do this.

But, social media also makes it possible for your market to become brand ambassadors and help you share your content. This is very valuable, as referrals from friends are very influential when it comes to making sales.

Drive Traffic to Your Website

As you share content from your website, social media can help you drive traffic to your site and blog. More traffic can help you achieve all kinds of things, from increased search rankings to more sales. To leverage social media for more traffic, the content you share needs to be relevant and interesting to your audience so people will want to click on the links you share.

Engage with Your Market

Social media is designed for two-way conversations, so it can give you something your website can’t: an opportunity for engagement. Through social media, you can talk to your market, customers can give you feedback, you can respond to questions and so much more. High levels of engagement will help you create a strong brand and customer loyalty.

Create an Online Community

Because of its conversational nature, social media can also help you create an online community where your customers can interact with you and each other. This kind of community can help you create a following and gives you a direct line of communication with your market. To create a strong community, attract followers, share interesting content and interact with your market.

Build Your Audience

As you build a community and get more followers, your audience will grow. With a bigger audience, you’ll be able to get your content in front of more people, have more opportunities to drive traffic, see more referrals and get more out of your social media accounts. The larger your audience, the more people you are able to share your messaging with, and the more successful your business will be.

Promote Your Products and Services

As you build a large audience, create an engaged community and share your content, you’ll have greater opportunities to promote your products and services through your social media accounts. Your accounts give you the chance to tell your market about your business, what you provide and what you can do for your customers.

There’s no question that social media marketing can be a valuable way to promote your business and help you find your market online. Start using your accounts to their fullest potential by strategically sharing content, building your audience and interacting with your followers.

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