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Posts Tagged ‘youtube’

What Videos can do that no Other Kind of Content Can

Tuesday, September 30th, 2014
Image courtesy of David King/Flickr.

Image courtesy of David King/Flickr.

Videos can bring something new, fresh and powerful to your Internet and content marketing plan. There are some things videos can do that no other kind of content can and marketing videos can bring a lot of perks you can’t get any other way.

Draw on Emotion

There’s something about a combination of images, music and video that makes it easier to draw on people’s emotions. The right kind of video can make your market feel excited, happy, inspired or touched, which can help you send your message.

Inspiring emotion in people can lead to all kinds of results, from increased sales to better brand recognition. Videos are one of the most powerful ways to play on emotion in any online marketing campaign.

Tell a Story Quickly

Videos can also help you tell a story in a quick, effective way. Blog posts, online articles, pictures and infographics can also help you tell a story, but these tactics don’t allow for much visual depth and can’t convey information as quickly as a video can.

Use videos to tell your brand’s story, highlight success stories, illustrate case studies or convey any other narrative that will bolster your marketing efforts.

Make more Sales

According to DigitalSherpa, people who visit a retail website are 64 percent more likely to buy a product. This may be due to the fact that videos let people see products in action, let businesses explain features in a simple way and make their content more engaging.

If you sell products on your website, using videos is essential. Simply posting videos about your popular products, products people often ask questions about or new products you want to promote can help you encourage customers and make more sales.

Stand out on Social Media

Social media is full of links, status updates and a seemingly endless stream of photos. Break through all the noise with a video. Videos on social media stand out and are a refreshing break. They can capture people’s attention so they will stop scrolling through their news feed and see what you have to say.

Some videos can be so creative and so effective that they get shared across social media, helping you reach a wider audience and establishing your voice and brand on social media.

Give your Market a New View

In many cases, videos give you a whole new level of creativity. Use sound, images, action shots, demonstrations and editing to tell a story and give your market a new view.

Using creative videos to launch a product, let people participate in a conference via the Internet, show people your new headquarters or hear from your employees gives you more leverage when it comes to marketing strategies.

Creating videos gives you access to creative tools that no other kind of content creation does. You can use these techniques to help you reach your market and give people a new view of your business or products.

Video marketing is always growing and if your business wants to stay up to date with current Internet and marketing trends, you need to use videos to creatively reach your market. As you start adding them to your strategies, you’ll find that you can do more and could even experience benefits you can’t get from other kinds of content.

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7 Video Marketing tips You can’t Miss

Tuesday, September 30th, 2014
Image courtesy of Luke Roberts/Flickr.

Image courtesy of Luke Roberts/Flickr.

Yesterday we posted about how videos can bring a whole new element to your marketing campaign. They give you a new level of creativity and can help you reach your market in a new way. But, to really get the most out of videos, you need to keep a few things in mind.

Right Occasion, Right Message

While videos can work for many situations, they won’t necessarily work for all situations. Look at your business, goals and market and decide where to use videos to get the most return on your investment. Also consider your message and remember that some messages are more conducive to videos than others.

Consider your Current Marketing Plan

Many times, videos can be used to enhance a marketing plan that is already being executed. Videos can breathe new life into social media plans and blogs and can help you emphasise a message and engage with your market.

Don’t Skip Calls to Action

To make your video more valuable and see results, don’t skip calls to action. Each video should have a very clear goal and in most cases, should ask viewers to do something. You may ask people to purchase a product, visit your website, attend an event or take another action that will help you reach your business goals.

Attention Span is Limited

You only have so much time to capture and keep a viewer’s attention and make him want to finish watching your video. In some cases, you may only want to produce a 60-second video. In others, you may have a few minutes to set the scene and share your message. Determine your video’s length after evaluating your purpose, calls to action and distribution channels.

Make it Shareable

Everyone wants people to share their content online. We know how powerful content can be when it goes viral and creates a buzz on social media, widening your audience and helping you get your message to more people.

But, to get these benefits, you need to make your videos shareable. Start by producing videos that have a clear value, are entertaining and are high quality. Then, make it easy for people to share them by posting them on social media and adding sharing buttons to them when you post them on your website.

Distribution Channels are Important

Once you produce a video, it’s important to choose your distribution channels wisely. Depending on your market and goals, you may promote your video on your website, blog, social media site or a third-party website.

Pro Editing Matters

The quality of your video will speak to your brand, level of professionalism and even the quality of the services you provide. Excellent editing will make your video more effective and help you build your brand and reputation.

We offer video marketing services and you can get in touch with us to find out how you can enhance your current video marketing plan or start using videos at your business for the first time.

Video marketing is an excellent way to reach and move your market, and when you keep these tips in mind you can leverage each video for best results.

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6 Guiding Social Media Marketing Principles for your Campaigns

Tuesday, September 30th, 2014
Image courtesy of Jason Howie/Flickr.

Image courtesy of Jason Howie/Flickr.

Social media marketing is a must in a time where people depend on Facebook, Twitter, Instagram and other sites to communicate with friends, keep up with the news and even shop.

Each social media campaign for each business and each set of goals will be different. It’s important to make sure you use social media in a personalised way to build your brand and connect with your market.

However, you can use these more general guidelines and tips to enhance your social media campaigns and get results.

Not all Social Media Sites are Equal

There are so many social media sites out there, but you don’t need to use them all. In fact, you probably shouldn’t use them all. Some sites will be more conducive to your brand and more effective at helping you reach your market than others.

Choose the sites you use carefully according to what your goals are and how you can best communicate with your market.

Have two-way Conversations

Use social media as a two-way conversation tool. Talk to your customers and then listen to what they have to say. You can listen through comments made on your page and by observing what your target market is doing on the site. What kind of content are people sharing? What do they do on social media? Watch for these kinds of habits and keep them in mind as you develop a social media plan.

Social Media is Like Public Customer Support

Social media is very public. People will watch your business and take note of the kind of content you share, but they will also watch how you interact with customers. Remember that as you have those two-way conversations, you have an opportunity to create a reputation as a brand that provides excellent customer support.

It’s Possible to Overdo it on Social Media

Do not use social media to spam your followers and customers. Find a good frequency to post content and status updates and then don’t overdo it. It’s easy to lose followers and even become annoying on social media by posting too often or overwhelming an audience with content that isn’t particularly valuable.

Make Social Sharing Easy, and Content will be Shared

People won’t share your content if it is hard to do. Focus on creating excellent, high-quality content people will want to share, and then make it easy for your market to share it on Facebook, Twitter, LinkedIn and other social media sites. The easiest way to do this is to make sure there are social media sharing buttons on your website and every piece of content you publish.

Social Media Should be an Extension of your Online Property

Remember that you don’t have control over the features on social media. Social media sites can change the way they display content, the tools that allow you to reach your market and even close down at any time. Knowing this, make sure social media is an extension of your own online property.

In other words, work to build your website or blog up as the main source of information for your customers and then use social media as an outreach and sharing tool. If you rely too heavily on social media, you risk losing your audience when drastic changes are made that are out of your control.

To get the most out of social media and use it as a powerful marketing tool, keep these tips in mind. Take some time to update your profiles and then create a strategic plan that lets you build your brand and promote your products.

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Simple and Effective ways to Stand out on Social Media

Tuesday, September 30th, 2014
Image courtesy of andrea-prieto/Flickr.

Image courtesy of andrea-prieto/Flickr.

With so much noise on social media, it’s absolutely imperative that your brand stands out. Whether you use Facebook, Twitter, Pinterest, Instagram or LinkedIn, your market is likely inundated with status updates, photos and content.

To avoid blending in and being ignored by your market, add some attention-grabbing tactics to your social media marketing strategy.

Post the Right Images

Yes, everyone posts images on social media. But, some pictures tend to stand out and get more attention. Photos with people, interesting scenes, text or artistic elements can really stand out.

Share pictures that aren’t like every other picture on social media and be interesting. If you only post pictures of your products or store, your followers will get bored. Instead, try using photos that show your products in action or illustrate benefits you can provide.

Go with the Trend

Things like jokes, memes, inspirational quotes and helpful resources are trendy on social media. If they are appropriate for your brand, use them to your advantage by sharing them on your pages. Not only do these kinds of posts stand out, but they often get shared more often than normal, boring posts.

You can also use trends to your advantage by using them to help you reach your market. If a certain type of technology, home decor or app is popular with your market, find ways to connect it with your brand so you can benefit from some extra traction.

Ask for Something

Sometimes it’s okay, and even beneficial, to ask your followers for something on social media. Asking for something as simple as a retweet or “like” can make it possible for your post to reach a wider audience and stand out on the site.

You can also ask for things like opinions, ideas, feedback and comments on social media. People love to give their opinion and feel like they are being heard and you can use this kind of information to improve your marketing plans and business in general.

Make it Count

You should definitely post to your social media accounts regularly and often, but make those posts count. Avoid posting boring updates, links to unhelpful content and posts that feel too promotional.

Instead, make sure each of your posts provides some kind of value. This value could be as simple as entertainment or as complex as how-to information. When your posts are valuable, they will stand out and you could even gain more social media followers.

Keep it Fun

Mundane, overly formal posts aren’t very fun. Make your posts stand out by making sure they are full of personality and are interesting. Let your brand’s voice show through, but also use a conversational tone.

Lots of social media users are more likely to pause and read posts that are just fun and having a reputation as a “fun account” on social media can help you build a reputation and following.

Standing out on social media is important if you want to use it to its fullest potential. Use these tips to add some life and personality to your posts so they will capture your market’s attention and help you achieve your goals.

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YouTube makes More Sales than other Networks: How to Start Using this Power

Thursday, September 4th, 2014
Image courtesy of Rego Korosi/Flickr.

Image courtesy of Rego Korosi/Flickr.

New research by Aol Platforms shows that YouTube brings more customer conversions than Facebook, Google+ and other social networks. The report shows that YouTube is a powerful social media tool that brands shouldn’t ignore as they strategize to build their customer base.

The Study

The research used information from 500 million clicks and 15 million conversions. It also tracked social purchase interactions to see which networks swayed people to make purchases and at what point in the decision making process they were the most influential.

After all the data was analysed and all the numbers were crunched, YouTube was revealed as the social network that was the most influential when it comes to introducing new products to consumers and helping people make a decision to buy a product.

Why YouTube Converts

So what is it about YouTube that makes it one of the best networks when it comes to making sales? First, YouTube is highly popular with more than 1 billion unique visitors a month and 100 hours of video being added every minute. But, that’s not all. YouTube reports that 80 percent of its traffic comes from outside the United States and that more than 6 billion hours of video are watched on its site every month!

Combined with a huge user base, YouTube’s ability to help businesses show instead of tell and evoke emotion like few other mediums can, it’s no wonder it’s a powerful marketing tool.

How to Use YouTube to Increase Sales

Now that you’re convinced that YouTube can help you make more sales in a way no other social media network can, how do you use it effectively?

Choose the Right Message and Goal

Video lets you accomplish things images, social media posts and written content can’t. It lets you incorporate movement, sound, audio and lighting to portray feelings and send messages in a unique way. Choose the right messaging and goals for your YouTube videos and use them to complement your social media campaign in ways other networks can’t.

Make Each Video Shine

Each of your videos should reflect your brand and be professionally made. Don’t skimp on things like sound or editing quality. Your videos will tell your market how to think of your business and if they are exceptionally made and high quality, they will be more successful.

Include Appropriate Calls to Action

Just like all of your other marketing materials, your YouTube videos should include a call to action. If your goal is to increase sales, your call to action should encourage viewers to buy a product, visit your store or download a free sample.

All of your YouTube videos should include the right message, be well made and include the right calls to action if you want them to help you meet your goals.

This newest research that illustrates how beneficial YouTube can be for your business gives us some insight into how to use it effectively. Since it is influential as people learn about new products and make buying decisions, you can use your account to promote your products and encourage people to become customers.

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What makes People want to Watch a YouTube Video?

Tuesday, August 26th, 2014
Image courtesy of Esther Vargas/Flickr.

Image courtesy of Esther Vargas/Flickr.

Videos are an excellent way to convey a message and can help you use emotion, images and audio to reach your market in a way few other tools can. The most successful YouTube videos get hundreds of thousands or even millions of views and go viral, creating a buzz about a product or business.

In fact, according to DigitalSherpa, 50 percent of Internet users watch business related videos on YouTube once a week. This means you have a huge opportunity to reach your market.

But, the first step is getting people interested enough in your video to watch it. Then, you can draw people in with content that is so good people will want to share it on social media and on their own websites and blogs.

An Eye-Catching Title

Just like blog posts, articles and emails, YouTube videos require a catchy title that will make people want to watch it. Use the same techniques you use for other content by promising value, keeping it concise and piquing interest without giving everything away.

Keep in mind that your title should use keywords naturally whenever possible so it will appear in search results. You can also optimise your description to make the video more findable.

The Length and Content Keep their Attention

Most people don’t have time to watch videos that are more than a few minutes long or that lose their attention within the first few seconds. Keep your videos to the point and draw your audience along as you tell a story or convey useful information.

Of course, professional videos are also more likely to get people’s attention, so use a good script, lighting, set and editing software so your video reflects your brand and tells people you are an industry expert.

Decision-Making Information

DigitalSherpa also reports that 90 percent of Internet users say that watching a video about a product is helpful when it comes to making a decision about buying something. Use this piece of information to create videos that are designed to give people the information they need to be persuaded to buy your products.

Entertainment Value

YouTube will always be a source of entertainment and you shouldn’t underestimate the value of entertaining your market. Use humour, interesting facts, awe-inspiring footage and other types of entertainment to get people’s attention and get people talking about your brand.

Find a way to tie the entertainment back to your business and goals so that you can raise brand awareness while still making sales or increasing your fan base.

A Social Reaction

As your video starts to get more views and some traction on social media, people will want to watch it just out of curiosity. If all their friends are watching it, there are lots of comments about it and they see it all over social media, they will want to watch it too.

To get to this point you’ll need to start with an excellent video that incorporates the other elements discussed here and then promote it through your own social media accounts.

Use YouTube videos to entertain, educate, inspire and excite your market so you can reach people in a whole new way. Always use content and a call to action that help you meet your goals so your videos will become a valuable part of your Internet marketing strategy.

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Sure Signs Your Social Media needs a Boost

Friday, August 22nd, 2014
Image courtesy of Fredrik Rubensson/Flickr.

Image courtesy of Fredrik Rubensson/Flickr.

If you’ve been using social media for a while, you are at risk of falling into one of a few common pitfalls. Many businesses find that they start posting the same kind of content over and over, stop attracting new followers and even that their posts are being ignored.

So how do you avoid these problems? By making sure your social media strategy and accounts stay fresh and current. There are some sure signs that your social media strategy needs a boost and that it’s time to make some changes to keep getting great results.

Your Growth is Flat Lining

One of the first sure signs that your social media strategy needs an update is that your accounts aren’t growing anymore. If you aren’t gaining new followers, something isn’t right when it comes to the content you are sharing or the way you are reaching out to your market.

It’s important to track what tactics work when it comes to growing your social media accounts. If you can, look back to when your account was growing and what you were doing to get those results. Also look for new ways to attract more people to your accounts and encourage them to connect with you.

Interaction has Decreased

Social media accounts that spur comments, shares, interaction and website traffic bring the best results. If you have noticed a decrease in engagement, it’s time to give your social media accounts a boost.

Experiment with different types of posts, reach out to others, join groups, start conversations and work to make social media a two-way conversation between you and your market.

Your Accounts don’t Reflect your Current Brand

Another sure sign that it’s time to update your social media accounts is if they no longer reflect your brand. Businesses, products, brands, areas of focus and markets all evolve over time, and your accounts should keep up with these changes.

Make sure your pages are branded with your current look, logos and colours and then assess the content you are sharing and the types of posts you are publishing to make sure they are consistent with your branding strategy.

You are Behind on Social Media Trends

How closely do you follow social media trends? It’s not always wise to jump on the latest trend just because everyone else is doing it, but it is important to keep up with things so you can take opportunities that will help your social media marketing, and entire business, grow.

Watch what new social media networks become popular, how people (especially in your market) use different sites, what kinds of new features are added, what kinds of advertising options are offered and other trends so you can find ways to make sure your accounts are up to date and you are taking advantage of every opportunity to reach your market.

It’s important to make sure your social media accounts and strategies are current and are helping you be as successful as possible. If you recognise any of these signs, it’s time to give your accounts a boost.

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Simple ways to make your Posts stand out on Social Media

Wednesday, August 13th, 2014
Image courtesy of Flazingo Photos/Flickr.

Image courtesy of Flazingo Photos/Flickr.

It’s hard to stand out on social media these days. With so many people using it and so many posts being shared, social media is full of content and some businesses find that their posts are being skimmed over or even ignored.

Social media can be a powerful marketing tool if you can stand out and capture your market’s attention. All good social media strategies start with quality content. From there, there are some simple things you can do to stand out on sites like Facebook, Twitter, Instagram and LinkedIn.

Remember that Less can be More

Use short, to-the-point posts to get people to stop scrolling through their news feeds and read your posts. In some cases, less can be more. Instead of posting long, wordy status updates, stick to just a few sentences.

This is especially easy to do when you post a picture or a link to content. Use just enough text to lure people in and get them interested enough to click the link.

Use Bold and Interesting Images

Pictures can help you accomplish things and convey messages in ways words can’t. They can also help you get people’s attention and make them curious enough to read your post or the content you link to.

Use images that are bold, interesting, funny, entertaining or that give your audience a new look at your business or products. These kinds of pictures can help your content stand out among all the other social media posts.

Offer Quick, Valuable Posts

Offering value is a great way to get your market’s attention, but on social media you need to do it quickly. Creating posts that provide instant value will help you reach more people and could even help you gain more followers and get more social media shares.

Some simple ways to do this include offering a coupon, announcing sale dates, linking to a how-to video or otherwise providing value in just a few words or one sentence. This tip is similar to the idea that less is more, but takes things a little further by introducing real value to a short post.

Incorporate Two-Way Communication

Don’t just use social media to talk about yourself and at your market. Instead, talk about others and talk with your audience. Do this by commenting on posts, joining conversations and even mentioning and tagging others in your posts.

These kinds of social media posts are more dynamic and interesting because they aren’t fully self-promotional and they make it easy for others to get involved.

Don’t Over Post

Lots of businesses are tempted to post to social media accounts too often. Yes, you do need to post frequently and stay consistent, but don’t spam your followers. If you over post, you could lose followers and people may start to ignore your posts because they are so frequent.

On the other hand, when you post regularly but not too often, your posts will stand out on news feeds and people will be more likely to pause and read what you have to say.

Standing out on social media so your market will see and interact with your posts is important if you want to use your accounts to promote your business. These simple tips are things you can start implementing right away to see better results.

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Go Beyond Simple Link Sharing for more Social Media Referrals

Thursday, July 24th, 2014
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Most businesses use social media to promote their blog and website. Sharing content here will help you drive traffic to your site where you can convert visitors to customers and even increase your search rankings.

But, simply copying and pasting links from your website to social media can get stale. It’s okay to post links, which on some sites let you automatically show a preview of your content, but when this is the only way you share your content, you aren’t using social media to its fullest potential.

With some creativity and by using some different approaches, you can update your social media marketing strategy to get your market’s attention and see even more social media referrals.

Post a Teaser

One of the most basic ways to generate interest in a link is to post a teaser. Copy and paste a sentence or two from the post itself or write a short blurb that gets people interested enough to want to click through to the content.

An example of a good teaser for an article about how to choose the right laptop would be: “We compared the top five selling laptops to help you decide which is right for you!”

Promise a Benefit

With so much content out there and with so many things to look at and do on social media, people need a good reason to click on your link. If social media users don’t see value in what you are offering, they won’t visit your site.

A post that says something like, “Don’t waste your money on the wrong laptop! Our comparison chart will help you find the perfect fit for you,” tells people what benefit your content provides: advice on how to save money.

Ask a Question about the Content

People like to give their opinion, so ask for it! When you post a link to your content, ask people a question about it. This makes them curious about what is in your content while also encouraging engagement and comments.

When you post a link, ask a question like “Have you tried any of the laptops on our value comparison chart? What do you think? Did we get it right?” This does two things. First, it makes people want to look at your blog post and chart and also encourages them to leave a comment on your social media post or blog post.

Give a Hint

Giving a hint is similar to posting a teaser, but it provides less information and tempts people to click on your link to find out what it’s all about. For example, write a post that reads something like “You will never guess which laptop came out on top in our comparison of the most popular models!” This hints at what your content is all about but doesn’t give too much away so people will still want to visit your site.

Sharing content on social media is a great way to drive traffic to your site and interact with your market. When you use more creative ways to post and share, you will stand out on social media and see even better results.

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7 Easy ways to get More Social Media Engagement Today

Thursday, July 17th, 2014
Image courtesy of Goldy/FreeDigitalPhotos.net.

Image courtesy of Goldy/FreeDigitalPhotos.net.

Getting more engagement on your social media accounts can increase brand awareness, boost sales, drive traffic and encourage customer loyalty. Many businesses are constantly looking for ways to get more “likes,” comments and shares on social media.

To get the best engagement and see long-term benefits you will need to use some strategic social media marketing plans. But, here are seven quick and easy ways you can start getting more engagement today to jumpstart your accounts.

Start Asking Questions

One of the quickest and easiest ways to start getting some engagement is to ask questions. Ask for product feedback, opinions, reactions to events or responses on anything that will interest your market. People love to talk, especially about themselves, so use this to generate some responses and conversation.

Participate in a Group or Community

Groups and communities are the perfect place for conversation and interaction and can even help you gain more followers. Find groups that are related to your industry or community and that are likely to attract people who would also be interested in your business. Join existing communities or set up your own groups and start inviting people to join them.

Mention and Tag other Users

Generate responses and conversations by mentioning and tagging other users. Do this with a status update or by sharing content from another business and giving it credit. When you mention others in your posts, they will be more likely to respond, starting a conversation, or even share your post with their followers, helping you reach a larger audience.

Start a Conversation

Start a conversation by asking another user a question or commenting on someone’s post. As you start a conversation with someone else, other users may also join in and before you know it, you will be involved in a conversation with a group of people and eliciting all kinds of engagement.

Post Something Different

If your followers are used to the types of things you post and are no longer interested in interacting with them, change things up. You may want to make some permanent changes to your overall social media strategy, but you can test some different tactics by posting something new.

Post something that is different from what you normally post and go with something funny, entertaining, touching, amazing, awe-inspiring or even controversial. Sometimes all it takes to start generating more comments and interaction is a small change in what you post.

Crowdsource Something Simple

Crowdsourcing something simple, like a photo caption, is a great way to get people talking and involved with your brand. Other ways to do this include asking people to vote on a new blog design, asking people to comment on which of your products they like best, using fill-in-the-blank posts or asking for photo submissions. This tactic is similar to asking questions, but it involves more creative interaction.

Do a Giveaway

Giveaways are popular on social media and they are an excellent way to gain new followers, get comments and encourage people to share your posts. Make sure the giveaway is for something your market values and that it requires people to somehow interact with your brand on social media.

All of these tactics can help you generate more interaction on your account right away. Start using these tips and then when you find what works for your market, consider changing your social media marketing strategy so it will be more effective.

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