Bigfoot Digital Marketing Blog

How to Meet your Market’s Needs with Content (and Why you Should)

You know that if your business is going to be successful, it needs to meet its markets’ needs. The same holds true for your internet and content marketing strategies. Instead of creating content just for the sake of creating it, adopt direction and a purpose that will bring results. Identify ...

Speak to a Targeted Market or Speak to No One

You may have heard the classic marketing idea that if you speak to everyone, you aren’t speaking to anyone. The reason this adage has been around so long is that it’s true. It may have come about during the age of traditional marketing with billboards, newspaper ads and ...

11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

  KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more ...

Why People are Leaving Your Website

A major part of Internet marketing includes driving traffic to your website and getting visitors to stay there long enough to respond to your calls to action. The longer people stay on your site, the higher your chances of increasing sales, growing your email subscriber list and accomplishing other goals ...

Essential Elements of Successful Marketing Emails

Yesterday I posted about how you can improve your email marketing subject lines to increase open rates. Successful marketing emails start with excellent subject lines, but once you have the perfect subject, the email itself needs to include some specific things.   When you include these elements and use them ...

Email Subject Lines that will Improve Open Rates

Email marketing can only be effective when people actually open your messages. Things like the copy, calls to action, links and design of the email are also very important, but those elements come after the subject line. If you don’t capture your market’s attention and get people to ...

Tips for Choosing the Right Pictures for Your Content Marketing

  Blog posts, articles, how-to guides, videos, ebooks and all kinds of online content require you to use photos. Pictures can help you convey your message, attract your market and take your content marketing to the next level. But, only if you choose the right ones.   Choosing the pictures ...

3 Ways to Tell your Market You’re Listening and Increase Loyalty

One of the best ways to build brand loyalty, keep your customers coming back for more and attract more customers is to make sure your market knows you are listening. Especially in this day and age, people expect to be heard by the people they do business with.   Customers ...

Get More Video Views with These Tweaks

Whether you are producing sales spots, how-to videos, product reviews, video blog posts or any other kind of video, one of your goals is likely to get more views. The more people that watch your video, the wider your audience is and the more reach your marketing campaign has.   ...

4 Things you Didn’t Know your Blog is Doing for You

You have probably heard all the well-known benefits that come with blogging: increased traffic, better search rankings and the ability to let your visitors comment on your site. But, there are also a few extra perks that come with blogging that many businesses aren’t aware of. These extra perks ...