Bigfoot Digital Marketing Blog

Essential Elements of Successful Marketing Emails

Yesterday I posted about how you can improve your email marketing subject lines to increase open rates. Successful marketing emails start with excellent subject lines, but once you have the perfect subject, the email itself needs to include some specific things.   When you include these elements and use them ...

Email Subject Lines that will Improve Open Rates

Email marketing can only be effective when people actually open your messages. Things like the copy, calls to action, links and design of the email are also very important, but those elements come after the subject line. If you don’t capture your market’s attention and get people to ...

Tips for Choosing the Right Pictures for Your Content Marketing

  Blog posts, articles, how-to guides, videos, ebooks and all kinds of online content require you to use photos. Pictures can help you convey your message, attract your market and take your content marketing to the next level. But, only if you choose the right ones.   Choosing the pictures ...

3 Ways to Tell your Market You’re Listening and Increase Loyalty

One of the best ways to build brand loyalty, keep your customers coming back for more and attract more customers is to make sure your market knows you are listening. Especially in this day and age, people expect to be heard by the people they do business with.   Customers ...

Get More Video Views with These Tweaks

Whether you are producing sales spots, how-to videos, product reviews, video blog posts or any other kind of video, one of your goals is likely to get more views. The more people that watch your video, the wider your audience is and the more reach your marketing campaign has.   ...

4 Things you Didn’t Know your Blog is Doing for You

You have probably heard all the well-known benefits that come with blogging: increased traffic, better search rankings and the ability to let your visitors comment on your site. But, there are also a few extra perks that come with blogging that many businesses aren’t aware of. These extra perks ...

6 Guiding Social Media Marketing Principles for your Campaigns

Social media marketing is a must in a time where people depend on Facebook, Twitter, Instagram and other sites to communicate with friends, keep up with the news and even shop. Each social media campaign for each business and each set of goals will be different. It’s important to ...

3 Things that Make Content Marketing Invaluable

Content marketing is an extremely popular form of Internet marketing and one that can bring a lot of benefits to your business. Using things like blog posts, online articles, infographics, images, videos and other types of content can help you reach a variety of business and marketing goals, but what ...

What is Social Proof and how do you use it for Marketing?

Using a marketing tactic called social proof is a great way to show off your reputation, tell potential customers that people are satisfied with your services and make more sales. But what exactly is social proof and how do you use it? Social Proof Defined Social proof is online content ...

Facebook Media: a New Resource for Marketers

Facebook has announced a new resource, called Facebook Media, that is designed to help marketers find better ways to use the site. Social media marketing can be very effective and when you know how to leverage all the tools available to you, your marketing can be even more successful. What’...