Video is great for capturing an audience and telling a story in a way which is entertainment and engaging; sure, you could do it with text, but putting it in video form makes it so much more shareable. If you’ve grappled with webvideo marketing before you’ll know that placement and optimisation of said video can […]

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While the Huffington Post may not be everyone’s idea of Pulitzer award-winning journalism, the news site has made huge advancements in the world of journalism and taken steps to disrupt our expectations of news sources. After the announcement yesterday, Forbes was quick off the mark to start discussing the secret to their success; their conclusion? […]

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We’re all familiar with viral videos, viral images, viral memes; but what about viral writing? It’s the art of producing a blog post, an article, or marketing material that your audience think is too good to not share. This is obviously more difficult to achieve, as many of us only have enough of an attention […]

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