Bigfoot Digital Marketing Blog

Video Optimisation: AutoPlay

Video is great for capturing an audience and telling a story in a way which is entertainment and engaging; sure, you could do it with text, but putting it in video form makes it so much more shareable. If you've grappled with webvideo marketing before you'll know that placement and ...

No Comment? The Advantages and Disadvantages of Allowing Comments

While the Huffington Post may not be everyone's idea of Pulitzer award-winning journalism, the news site has made huge advancements in the world of journalism and taken steps to disrupt our expectations of news sources. After the announcement yesterday, Forbes was quick off the mark to start discussing the secret ...

Viral Writing

We’re all familiar with viral videos, viral images, viral memes; but what about viral writing? It’s the art of producing a blog post, an article, or marketing material that your audience think is too good to not share. This is obviously more difficult to achieve, as many of ...

TED 2012 Marketing Challenge- Ads Worth Spreading

Have you ever passed on a link to a friend or colleague and accompanied it with an unimaginative ‘lol’, or a ‘hahaha’, and later thought “that wasn't really worth the effort”? We've become so used to sharing mindless and meaningless rubbish online, via social media and e-mail, that it can ...