Video is great for capturing an audience and telling a story in a way which is entertainment and engaging; sure, you could do it with text, but putting it in video form makes it so much more shareable. If you’ve grappled with webvideo marketing before you’ll know that placement and optimisation of said video can […]

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We’re all familiar with viral videos, viral images, viral memes; but what about viral writing? It’s the art of producing a blog post, an article, or marketing material that your audience think is too good to not share. This is obviously more difficult to achieve, as many of us only have enough of an attention […]

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Have you ever passed on a link to a friend or colleague and accompanied it with an unimaginative ‘lol’, or a ‘hahaha’, and later thought “that wasn’t really worth the effort”? We’ve become so used to sharing mindless and meaningless rubbish online, via social media and e-mail, that it can be easy to forget that […]

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