Search engine optimisation has all kinds of myths associated with it. Some believe it’s the best way to promote your business online while others don’t think it offers any value. While best practices, tactics, approaches and algorithms are always changing, SEO isn’t going anywhere anytime soon. When you know the truth behind some of the […]

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One of the reasons many small businesses are hesitant to invest time and money into social media marketing is due to the difficulty in measuring ROI. Just like SEO, building a social media presence takes time and patience; the results won’t be immediately visible. This infographic, produced by Pagemodo, outlines how marketers perceive ROI from social […]

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One news story in particular caught my eye this week. Robert McMillan wrote an article for Wired about a man who created a Twitter bot that people actually like. Back in 2008 Greg Marra created @trackgirl as an experiment to see if she could infiltrate a network of real people; in particular, runners. The Twitter […]

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If you had to guess, which company do you think knows more about you – Facebook or Google? Sure, Google has all of your search data and preferences – but Facebook has all of your social data such as your likes, interactions, check-ins and daily updates. When we’re talking about revenue from targeted ads, this […]

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With the penguin update firmly in place, now more than ever, website owners are looking to content creation to supercharge their keywords and boost their link building schemes. If you’re able to write content worth linking to, then you’re well on your way to gaining free links via social media and other reputable sites. A […]

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I’m trying a new format today, rather than focus solely on news I’m going to mix things up and a bit and share with you some of the best how-to articles I’ve found on the web in the past week, along with some key trends to watch out for. Starting with this article, which guides […]

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