Bigfoot Digital Marketing Blog

Google’s “In the News” now Open to Nontraditional News Sites

Search Engine Land has discovered that Google is now posting news from nontraditional news sites in its “In the News” search results. This latest change could help you rank more of your pages, drive traffic to your site and build your reputation as a trustworthy news source in your industry. “...

12 Creative ways to Use Infographics

Infographics can help you communicate a lot of information very easily. Their visual format, interesting content and short snippets of information can help you do anything from educate to entertain. This type of content can help you get more exposure on social media, drive traffic to your site and even ...

Why SEO and Internet Marketing Should Work Together

A lot of businesses have a tendency to operate in silos, or individual departments. While this may work, to some extent, for the human resources or accounting teams, it doesn’t work when it comes to search engine optimisation and marketing. It’s not uncommon for marketing teams to work ...

Tips for Mobile SEO and How to Make more Sales with this Strategy

Kissmetrics revealed some information from a study done by Comscore and one of the most interesting statistics it found was that 78 percent of searches from smartphones result in a purchase. This is higher than searches from laptops, with 61 percent resulting in searches and from tablets, with 64 percent resulting in searches. ...

4 Places you Haven’t Thought of for Link Building

Link building is an integral part of search engine optimisation. The key to making this tactic work though is to build links on high-quality, relevant sites so that you’ll achieve high rankings and get valuable traffic to your site. There are dozens of ways to build links and if ...

Get Earned Links and Boost your Search Rankings

Earned links, or links that other people build to your website naturally, are valuable in the world of search engine optimisation. These links show Google that your website is an excellent resource and a legitimate source of content and information. Getting these valuable earned links requires a mix of social ...

Google Unveils Callout Extension, Giving Advertisers more Space

On the heels of introducing a major update to Google product ads, the company has now introduced callout extension, which gives businesses more space on their search ads. This additional space is valuable and could help you reach your customers and make your ads more effective. What is the Callout ...

4 Types of Links: Why You Need Them and How to get Them

Link building is a search engine optimisation technique you can use to gain rankings and get more traffic to your website. More sales, more email subscribers and a bigger audience are all perks that often come with more traffic, so link building is a strategy that can bring big benefits ...

Common SEO Myths: Busted!

Search engine optimisation has all kinds of myths associated with it. Some believe it’s the best way to promote your business online while others don’t think it offers any value. While best practices, tactics, approaches and algorithms are always changing, SEO isn’t going anywhere anytime soon. When ...

Google Unveils News Publisher Center for Site Owners

Google has launched a new tool called News Publisher Center that makes it easier for site owners to keep the search engine updated on changes to their sites. The new tool can help news sites gain better search rankings and therefore more traffic. If you have a news site or ...