If you are already using a search engine optimisation campaign, you have already done keyword research and are targeting specific words and phrases. So, why should you do more research or reassess your campaign? Businesses, markets and search engines change. To stay competitive, your SEO plans need to change and respond to these changes so […]

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Bing recently published a blog post that explains how the search engine looks for quality content and how it plays into its search algorithm. The blog post describes what the company calls its “Three Pillars of Quality Content.” When you know what these pillars are, and how you can make sure your content aligns with […]

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All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” […]

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Your blog is all set up, looks great and you are posting to it regularly. Now what? The natural next step is to start driving traffic to your posts. More traffic to your blog can lead to more sales, greater brand awareness, loyal customers and other benefits. With so many blogs out there, it’s a […]

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There’s a lot that comes with search engine optimisation. Many businesses feel overwhelmed at the thought of keyword research, link building, on-site optimisation, content creation, outreach plans, meta information and analytics. But, a good SEO strategy can be condensed into four essential elements. When you use all four of these parts your website will earn […]

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Today, Search Engine Journal posted an article revealing that, according to research from Digiday, Google News actually drives more site traffic than Facebook or any other social media site. I recently blogged about how Google is now allowing more non-traditional sites to rank in its news section, which means businesses that have news-centric blogs could […]

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Your website is up and running, you occasionally update it, your blog is full of great content and you think everything looks great. So what’s the problem? The problem is there is much more to a successful website than what’s on the surface.   Think of your website as your virtual storefront. On the outside, […]

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Link building is one of the most important parts of any search engine optimisation campaign. It helps search engines find your site, understand what it’s all about and tells them that your site is an authority worth ranking. But, the standards and best practices are always changing, and keeping up with those changes can be […]

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