All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” […]

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There’s a lot that comes with search engine optimisation. Many businesses feel overwhelmed at the thought of keyword research, link building, on-site optimisation, content creation, outreach plans, meta information and analytics. But, a good SEO strategy can be condensed into four essential elements. When you use all four of these parts your website will earn […]

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Your website is up and running, you occasionally update it, your blog is full of great content and you think everything looks great. So what’s the problem? The problem is there is much more to a successful website than what’s on the surface.   Think of your website as your virtual storefront. On the outside, […]

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Link building is one of the most important parts of any search engine optimisation campaign. It helps search engines find your site, understand what it’s all about and tells them that your site is an authority worth ranking. But, the standards and best practices are always changing, and keeping up with those changes can be […]

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Whether you are trying to get more out of your content marketing campaign, want people to share your blog posts or want to turn your website’s copy into a stronger sales tool, good content can get you there.   Several areas of internet marketing, including content marketing, search engine optimisation, social media marketing and even […]

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