Posts Tagged ‘Search engine optimisation’
Tuesday, December 10th, 2013
Friday, December 6th, 2013
Image courtesy of Jim Pennucci/Flickr.
When you start or enhance a search engine optimisation campaign, choosing the best keywords is part of laying a strong foundation that will help you be more successful.
Keywords are an integral part of an SEO campaign that will help you get more site traffic and even help you increase sales and build your business. But, to see these benefits you need to choose your keywords very carefully. Here are 10 rules that can help you do this.
Find Keywords that are of Value to Your Business
The first qualifying factor for any keywords you use should be that they are of value to your business. The keywords you use should be words people who are likely to become customers, or to respond to your calls to action, would use.
Start with Current Rankings
Is your website already ranking for any keywords? If it is, you may already have a good starting point. Assess these keywords and decide if you want to include them in your SEO campaign.
Check Search Volume
There are several keyword research tools out there, including some from Google, that let you find out how many people are searching for specific words and phrases. Before you start trying to earn keyword rankings, check to make sure their search volumes are worth the effort.
Research the Competition
Keyword research tools can also give you an idea of how much competition you will be facing if you work to rank for certain words. They usually rank the competitiveness so you can get a general idea of how hard it is going to be to rank for them.
Of course, you may also have a good idea of what other businesses or websites may be trying to rank for specific keywords. You can find out what sites have top rankings simply by typing keywords into a search engine.
Choose Keywords that are Specific
Keywords that are more specific, called long tail keywords, are often easier to rank for and can actually have better conversion rates. For example, instead of targeting the keyword “smartphone” you may want to use “Android smartphone,” which is more specific and could help you target potential sales leads.
Brainstorm as if You Were Your Market
As you brainstorm keywords, try to think as if you were a member of your target market. What keywords would they search for? What terms would they use if they were looking for one of your products or just your business in general? This strategy can help you choose keywords that will be more valuable to your business.
Use Keywords that are Relevant to Your Site Pages
Of course, if you rank for keywords that aren’t very relevant to the pages they lead to, your SEO campaign won’t really help you be successful. Choose keywords that will capture your market and encourage people to respond to your calls to action.
Look for Related Words and Terms
While you are building your keyword list, try to find related words and terms. This will help you target a wider audience and could help you find more words you can rank for, which will be beneficial to your campaign in general.
Consider the Conversion Rates
Some keywords convert site visitors better than others. You can probably make some educated guesses on which ones will have higher conversion rates, but the only way to find the best ones is to track your site visitors. As you discover which keywords have higher conversion rates, consider focusing more heavily on those ones.
Use Location-Based Terms When Possible
Location-based terms, like “computer stores in London” or “London web designer” are specific, detailed, easier to rank for and may even have higher conversion rates. Whenever possible, use keywords and phrases that include city, neighbourhood, community or even street names.
Start improving your SEO efforts and strengthening your campaigns by using these 10 rules as you choose your keywords. Always track your efforts and successes so you can alter your plans and make them as effective as possible.
Friday, November 29th, 2013
Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net.
In just a matter of weeks, 2013 will draw to a close and we’ll be on our way to a new year. With a new year comes lots of opportunity for change and growth, and you will need a solid website that will help your business reach its fullest potential next year.
While you may not be able to do a complete website overhaul before the end of the year, you can certainly make some changes that will make your website more effective.
Reassess Keyword Use
Depending on the business you have and the industry you are in, the keywords you use for your search engine optimisation campaigns probably change periodically. If you haven’t assessed the keywords on your site for a while, now is the perfect time to do so.
Check to see which keywords you are using and decide if there are better options. Then, make sure the density is adequate and all keywords are used naturally, and not forcefully, throughout the copy.
Check for Current Calls to Action
Your keyword focus isn’t the only thing that has likely changed over the last year, your calls to action may have changed too. Look at each page of your website and check to make sure each includes a current call to action. The calls to action you use should help you reach your marketing and business goals.
Launch a Mobile Version
There’s no question that mobile Internet use has increased significantly and it will probably continue to increase. There is a good chance that a large portion of your market views your website from a smartphone or tablet, but is your website ready for that?
Before the end of the year, launch a mobile version of your site so it will be easier to read, view, navigate and use for these mobile users. This group is significant, and you don’t want to miss an opportunity to meet its needs.
Use the Right Social Media Buttons
Throughout the last year, did some of your social media accounts grow? Did you put a bigger emphasis on some than you did others? Did you join new social media networks? Make sure the social media buttons on your site are for the sites you use and that they direct people to active, helpful online communities.
Now is also a good time to make sure you provide social media buttons throughout your content so your readers can easily share it through their own social media accounts.
Create a New Opt-In Offer
Is your opt-in offer or freebie getting a little stale? Your free offer may be outdated, no longer appeal to your changing market or have lost the interest of your site visitors. If you offer something like a report, download, free sample or discount to gather email addresses and build your email marketing list, this is the perfect time to create a new one.
Over time, these free offers lose their lustre and need to be replaced. Consider creating something that will highlight what your business does and that is of high value and interest to your market, so people will want to claim it.
As the year comes to an end, it is the perfect time to make sure your website is current and ready to help you meet your marketing and business goals next year. Start paving the way for success by making these simple changes to your site.
Tuesday, November 26th, 2013
Image courtesy of Courtney Dirks/Flickr.
If you are planning on starting a new blog for your business, you are probably anxious to launch it. Blogging is a great way to keep your market informed, increase your search rankings and enhance your online marketing. But, before you publish your new blog, use this checklist to make sure the launch will be successful and your blog will get off to a good start.
Create a Branded Design
First, make sure your blog’s design matches your brand. If it is part of your company website, it should flow with the rest of the site. Use colours, styles and visual elements that match your brand’s tone so that when people visit your blog they will know immediately that it is part of your business.
Write a Search Engine Optimised “About” Page
The “about” page on your blog will tell your readers what your blog is all about and what they can expect. But, it can do much more than that. If you optimise it with proper keywords it could help your blog rank for those keywords, which could help you get more traffic and readers. Do keyword research and choose the best words for your blog and company, and then use them naturally throughout your “about” page copy.
Add Social Media Following Buttons
If you use social media marketing (if you aren’t, you should consider it), you must add social media following buttons to your blog. These buttons make it so your readers can “like” you on Facebook, follow you on Twitter or connect with you on any other social network you use. Put the buttons in a place where readers will see them and make sure you keep your accounts updated.
Set up a Subscription Form
One of the best ways to market your blog and business is to build an email list, which you can do by adding a subscription form to your website. You can choose to update your readers every time you publish a new post, once a week, once a month or even just once in a while when you have news or a special offer to share.
To get the most out of your blog, you will likely want to enable comments. Doing this will allow your readers to have conversations about your content, allow you to respond to them and will help you turn your blog into a thriving online community. Building an active audience like this can help you with other marketing tactics and build your business.
Set Up a “Contact” Page
Setting up a “contact” page will make it easy for your readers to contact you. You can use a form that asks for the person’s name, email address and message, or you can simply publish your email address and allow your readers to email you directly.
Display Related Posts
When you display related posts at the end of each of your blog posts, you are giving your readers more content and a reason to stay on your site longer. In general, people who stay on your site longer are more likely to respond to calls to action, subscribe to your emails and even become customers.
Add Social Media Sharing Buttons
Let your audience help you promote your content and your blog by adding social media sharing buttons on all your posts. This way your readers can share your posts on Facebook, Twitter, Google Plus, LinkedIn or another social media network. This strategy can help you get more traffic and more readers.
Publish at Least Five Posts
It’s generally a bad idea to launch a blog without any content. The whole purpose for setting up a blog is to share content, so make sure you have at least five posts published before you launch. This will make your blog look alive and will attract readers, since it will give visitors a chance to see what kind of content they can expect on your blog.
Make a 3-Month Editorial Calendar
One of the most challenging aspects of blogging is publishing new content on a regular basis. Keep yourself on track and your blog updated by making an editorial calendar for the next three months. You can plan topics for each day or actually write headlines that you will use.
Of course, you will need to be somewhat flexible to accommodate current events, spontaneous ideas and to cater to the needs and wants of your audience. But, setting up a calendar will help you stay on track and can help eliminate writer’s block, since you won’t have to come up with blog ideas on the spot every day.
Before you launch your new blog, make sure these 10 features are in place so that it will be successful from day one.
Friday, November 22nd, 2013
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories. Online marketing is a broad field that encompasses lots of tools and strategies that can help your business do anything from increase sales and website traffic to promote awareness and build stronger relationships with your customers.
Search Engine Optimisation
You are probably familiar with the term “search engine optimisation,” but do you know how SEO can benefit your business? In essence, SEO strategies can be used to make your company’s website appear higher up in search results. For example, with the right SEO campaign your furniture company’s website could appear in the top results when someone searches for “furniture shop in London.”
Studies show that people pay more attention to the first few pages of search results, so getting your website to rank at the top will be extremely beneficial to your business as more people find your website. A good SEO strategy will employ things like optimised content, link building, social media and mobile tactics.
Social Media Marketing
Social media marketing may be one of the most popular forms of online marketing. Almost all businesses use some kind of social media network, like Facebook, Twitter, YouTube, or LinkedIn, to promote their products or services.
But, with a strategic plan, social media marketing can help you do so much more than promote your business. You can use it to learn more about your market, drive traffic to your website, create strong relationships, improve your reputation, join industry conversations and so much more.
Online advertising can be a powerful way to market your business. You can buy advertising space on all kinds of websites, including social media networks, news sites, blogs and other sites. Different websites have different requirements when it comes to advertising, and more popular sites will generally charge more for advertising space.
The key to making online advertising work is to buy advertising space on websites that attract your market. Make sure the advertisements appeal to your target market and are placed on sites your potential customers already visit.
Affiliate marketing is another popular type of online marketing that can bring a lot of success. Businesses that do affiliate marketing work with another company and agree to promote its website. The business makes money depending on how many sales it produces, how much traffic it directs to the website or how many clicks it generates through links it has created.
There are lots of affiliate marketing opportunities out there and the businesses that are most successful with this know their market and blog readers and choose to work with affiliates that will appeal to their customer base. To do well with affiliate marketing, you must also have a large readership and have a good relationship with the people who visit your site.
Depending on your business, market and goals, your company may use just one or two of these types of online marketing or all four. If you are looking for ways to promote your business online, consider these four basic options and decide which ones will be most effective for you. Then, create a solid plan, execute your strategy and measure your efforts so you can constantly improve your online marketing strategies.
Wednesday, November 20th, 2013
Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net.
Press releases are a popular tactic that many businesses use as part of their digital marketing campaigns. Depending on how they are created and used, good press releases can strengthen digital marketing, search engine optimisation and public relations strategies. But, do you know when to use a press release?
Don’t let the popularity of this tactic influence you to use it when it won’t be very useful and when it could actually bring negative consequence. Knowing when to, and when not to, use a press release can help you enhance your online marketing.
When to Use a Press Release
Originally, press releases were used to pitch stories to media outlets, like television stations and newspapers, as a way for businesses to get coverage. Now, press releases are used digitally for many reasons, although this original reason is still the basis of a good press release.
Announcing Something Newsworthy
The best way to use a press release is still to announce a piece of news. All good press releases should include newsworthy content, but can provide added benefits like building links and driving traffic.
Raising Awareness about an Event or Cause
Press releases can help you get coverage from media outlets and major blogs and websites so you can raise awareness about an event your company is hosting or a cause it is promoting. Most events or programs that the public needs to know about can be promoted successfully through press releases, although you should still use other marketing channels.
Building Quality Links
When your press release is published by a news outlet or major blog, or if it publishes links back to your business when covering your story, you have an excellent opportunity to build quality links. While this shouldn’t be the main purpose of using a press release, it is an added perk you should take advantage of.
When Not to Use a Press Release
When you use press releases for the wrong reasons, your business won’t benefit and you could be wasting time and resources that could be used in more effective ways.
Sharing Basic Information
Basic information, that isn’t newsworthy, shouldn’t be shared in a press release. Instead, use a blog post, marketing email or even social media post to inform your market. Information that isn’t newsworthy won’t get much online coverage, so it is best not to waste your time creating and submitting a press release for something like this.
Acting as a Major Part of an SEO Campaign
Press releases should not make up the major part of your SEO campaign. Getting links through press releases is an added benefit that you should keep in mind and include in your SEO strategies, but your plans shouldn’t rely on press releases. Strong SEO strategies use many different tactics to gain rankings.
Submitting to Link Farms
If you are writing keyword-heavy press releases and submitting them to link farms for the sole purpose of building links, you will not be successful. Search engines penalise this kind of activity and algorithms are constantly being updated to discourage these kinds of strategies.
When used correctly and strategically, press releases can help you promote your business, reach your market and even increase your search rankings. Start seeing the benefits of press releases at your business by using them to announce news, raise awareness and build quality links.
Friday, October 25th, 2013
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.
Search engine optimisation strategies are always changing and even though your website may have once been perfectly optimised, it may need some updates to meet current best practice guidelines. Whether you have previously worked to make your site search engine friendly or not, these questions can help you assess it to make sure it is SEO ready.
Do You Update Your Site Regularly?
Search engines favour websites that are updated frequently, so by adding content to your site on a regular basis you will reach higher rankings and make it easier for your market to find your website. Some easy ways to update your website include posting things like blog posts, newsletters, business news, new products or press releases on a regular basis.
Are You Using the Right Keywords?
If you want your website to rank for certain keywords, or appear higher up in search results when users search for specific words, you need to include them throughout your site. If you have never added keywords to your website, do some research to choose the best keywords and then find ways to naturally include them in your copy.
Some businesses have websites that are centred on keywords they aren’t targeting anymore. Even if you have added keywords to your site, it is a good idea to reassess them regularly and make sure you are targeting the right keywords.
Do You Use Title Tags and Meta Descriptions?
Neglecting title tags and meta descriptions can cause you to lose rankings. Make sure you are using both of these elements to their fullest potential by using keywords wherever possible. Use the same keywords you used throughout your copy in your title tags and meta descriptions.
Does Your Site Use Custom URLs?
If the pages on your website have long URLs full of random letters and numbers, you are missing a major opportunity. Instead of using these default URLs, create a custom URL that includes a keyword for each of your pages.
You may also use this strategy to create pages around certain keywords. Just be sure that you are providing useful content and pages, and not just creating spammy landing pages that will lead to Google penalties.
Do Your Pages Have Social Media Sharing Buttons?
You should already be promoting your website through social media so you can get more readers, more traffic and higher rankings. But, do you let your readers help you with this effort? If you include social media sharing buttons on you site, your loyal customers or readers will be more likely to share your content with their friends on social media, helping you get an even bigger audience and more traffic.
Some of the content you create should be link bait that will help you get more traffic. Blog posts, videos, podcasts, news stories and other content that resonates with your market is more likely to gain traction on social media, so think strategically about the kind of content you create and how you share it.
This list is by no means exhaustive, but it can help you start to assess whether or not your site is optimised for search engines. As you lay the foundation for your website, by using fresh content, keywords, title tags, meta descriptions, custom URLs and social media buttons, you can implement even more strategies to optimise your site more fully.
Friday, October 18th, 2013
Image courtesy of Robert Scoble/Flickr.
Some search engine optimisation experts are wondering if PageRank is a thing of the past, and considering Google’s recent activities, they may be on to something. PageRank has been an integral part of SEO so the idea that it may no longer exist is big news.
What is PageRank?
PageRank is a number, between zero and 10, that Google assigns to websites. In essence, it tells people how important a page is. Google has stated that PageRanks are assigned by an algorithm that counts the number and importance of the links to a page. More important websites, with more and higher quality links, receive a higher PageRank.
The whole theory behind PageRank is that pages that have more links to them are more trustworthy and more important. Since SEO experts know that this is how PageRank works, one common SEO tactic is to build links to a website in an effort to increase its rankings and get it to appear higher on Google’s search engine results pages.
PageRank is also often used by SEO experts to evaluate the value of a page and decide if getting links on that page will help increase their own page’s rank.
Google updates PageRank numbers on a daily basis. So, as SEO experts work to increase their rankings, their pages are constantly reevaluated and assigned a number. But, public rankings, which are visible through the Google toolbar and browser plugins, are only updated once in a while. Marketers keep an eye out for these updates so they can evaluate their SEO strategies.
Is Google Doing away with PageRank?
So, what is the problem? Google hasn’t updated public rankings since the beginning of the year, which is unusual. This, among other things, has some experts speculating that PageRank will soon be a thing of the past. For example, Matt Cutts, the head of Webspam at Google, has mentioned that PageRank “started to go away a little bit” and that it may not be worth maintaining in the future.
When considering that Google’s Hummingbird update encourages businesses to create high-quality content and focus on doing what is best for Internet users, Google may be deciding that PageRank isn’t as important as it used to be. It is possible that Google doesn’t want marketers and SEO experts focusing too much on PageRank.
What Should You Do?
Since it is still unclear whether Google will stop using PageRank or not, it is hard to plan too far in advance as far as SEO strategies go. But, for now, you can benefit the most by creating excellent content, maintaining a relevant website and focusing on quality, not quantity of links.
We already know that the world of SEO is always changing. Google updates and algorithm changes lead to changes in strategy, and as experts find tactics that work they change their SEO campaigns to make them more effective.
More SEO developments and news about Google’s plans for PageRank will likely come in time, and right now, marketers will have to wait to see if PageRank will be discontinued and what kind of effect that change will have on SEO best practices.
Wednesday, October 16th, 2013
Image courtesy of bplanet/FreeDigitalPhotos.net.
Press releases are normally used for two purposes: to get earned media coverage or to build links as part of a search engine optimisation campaign. Of course, these two goals can work together and are often both the result of a good press release. But, to get these benefits your press releases need to include a few main elements.
All kinds of factors, like what is happening in the news, what bloggers are interested in covering, and what kind of industry you work in, play a factor in what you’ll need to do to write successful press releases. However, these general guidelines can be applied to most businesses and press releases.
A Newsworthy Story
Traditionally, press releases are used to share news with the media. In recent years, marketers have started using press releases to get blog coverage and build links for SEO purposes. But, regardless of why you are writing a press release, it needs to have a newsworthy angle.
This news could be something like the launch of a new product, a new office location, results of a recent study or a company and community event. People will be much more likely to cover your business or publish your press release when you include a newsworthy story.
A Clear Purpose and Niche
Successful press releases have a very clear purpose and are directed toward a niche audience. The news element of your release can give you some direction and can help you keep your story focused. Know who your audience is and include information that will be relevant to media outlets and the people you are reaching out to.
Press releases that seem scattered and are only written around keywords are not very successful. They don’t bring very much coverage or traffic and won’t help you build your brand.
Opportunities for Natural Links
Whether the press release is directly tied to your SEO efforts or not, you should still add links to it. Links will help you drive traffic to your site and will help increase your page rank. Make sure the links are natural and helpful and don’t force the use of keywords in ways that will lower the quality of the content.
The boilerplate is the last paragraph of your press release that usually includes your business name, a link to your website and a short description of what your business does. This is an opportunity to tell your audience who you are and communicate your main marketing message.
Boilerplates are usually used over and over on all of a company’s press releases and may even be used in other marketing tactics. Spend some time writing a boilerplate that describes your business well and has appropriate links and messaging.
All press releases need to include contact information. Include a link to your website and contact information for someone in your company that can provide more information if needed. Keep in mind that some publishers post the contact information on press releases and others use it for their own information but do not post it.
These guidelines will help you write press releases that help you get coverage, reach your market, boost your search rankings and even drive more traffic to your website.
Wednesday, October 16th, 2013
Image courtesy of Michael Elliott/FreeDigitalPhotos.net.
Google recently started using an updated form of its search algorithm, called Hummingbird. The new update is the biggest change the company has made to the way it sorts through and displays web pages since 2001.
Google updates its algorithm frequently and search engine optimisation experts have had to change their approach due to pervious updates like Penguin and Panda. However, this latest update dramatically changes how the company deems content worthy of the top search results.
How Hummingbird is Different
What is so different about this update? It takes the focus off of keywords and puts an emphasis on context or more conversational search terms. Instead of relying heavily on how often a keyword appears in your content, the algorithm will take a user’s intentions into consideration and evaluate your content based on how well it provides relevant information.
For example, before Hummingbird was launched, the search phrase “How to install Photoshop on a Macbook” would bring results based on keywords like “Photoshop” and “Macbook.” Now, Google will pay more attention to all the words in the search query and try to understand what the user means by it. So, it may serve more refined results including pages that contain information on downloading and installing software onto a Macbook.
But, that’s not all. Users who are signed into their Google account when searching will benefit from even more refined searches. Search results for these people could be based on location, previous searches, Google Plus contacts, and other information attached to user accounts.
In essence, the new search will work to make search results even better by bringing a more human element to the algorithm and by displaying content that is more likely to be relevant to the entire search query, not just specific keywords.
What Should You do Differently?
Google made a statement to Forbes telling marketers and site owners that not much has changed as far as their advice for SEO campaigns goes: “Our guidance to web masters is the same as always — we encourage original, high-quality content, since that’s what’s best for web users.”
As you develop your SEO campaigns, you should do so with your customers in mind. Think about what they would search for and how your website can provide the best information and most relevant content. Then, develop content around those factors and continue to use keywords and key phrases where appropriate. You may also want to broaden your list of target keywords and phrases to include as many variations as possible.
Some believe that this new update could help small businesses more easily rank for generic terms. The results of Hummingbird and how it will affect businesses has yet to be seen, but this could be the case for your business.
The nature of SEO and search algorithms is always changing, and this latest update is a natural shift to more intelligent search. Google will now be able to better understand what users are looking for and deliver even better results.
Your business can benefit from the new algorithm by creating SEO campaigns based on what your market searches for and by continuing to create original, relevant and helpful content.
Image courtesy of Jadi Kreatif Cakrawala Potensi/Flickr.
There are so many tactics you can include in your search engine optimisation campaign that will help you boost your search rankings and get more site traffic. With so many good options out there, there are also some not-so-good options that are actually unethical and penalised by Google.
These tactics are called black hat tactics and your business should never resort to using them. Marketers who use them risk harming their website, page rank, standing with Google and reputation.
You should use keywords throughout your site’s content, but you shouldn’t fill the page with them. Keyword stuffing is the process of using keywords too often, in your content or meta descriptions, solely to rank for them.
What to do Instead: Use keywords naturally on all of your pages.
Hidden text is text that is the same colour as a site’s background, so it is invisible to readers but still crawled by search engines. This tactic is becoming less common but some businesses still try to use it.
What to do Instead: Do not use hidden text, but include keywords naturally throughout your site’s content.
Paid links, or links on other pages that point to your website for a fee, are frowned upon. This strategy may help you gain some rankings in the beginning, but will backfire in the long run.
What to do Instead: Get links through guest blog posts, media coverage, directories, earned media, press releases and other natural tactics.
Google also penalises paid reviews. Reviews on sites like Yelp and Google can help your rankings, but paid reviews won’t help your optimisation efforts and could hurt your ranking.
What to do Instead: Encourage your customers to write reviews about your business and work to get good reviews by providing excellent products and services.
Link farming is another black hat tactic that Google discourages. Link farm websites are sites that link to thousands of unrelated websites in an effort to help them rank. Getting links on these pages will hurt your search rankings.
What to do Instead: Build links from legitimate and trustworthy sites instead of link farming sites.
Duplicate content doesn’t help your rankings. Content scraping, or the act of taking content from another website and publishing it on your own, isn’t just unethical, it will bring penalties and low rankings.
What to do Instead: Write high-quality, original content for your website. Be sure to include keywords naturally throughout your site.
Webpage flooding is the process of using software to create hundreds or thousands of pages full of internal links and keywords so that your website seems bigger than it really is. These pages are only seen by search engines and are not accessible to your visitors. This is deceiving search engines, and won’t help you gain page rank.
What to do Instead: Strategically build your website with pages that have keywords and internal links but do not create fake pages to earn rankings.
Comment spam is a black hat link building technique. This refers to leaving spammy comments on blogs or forums just to get links back to your website.
What to do Instead: Leave helpful, insightful and real comments on blogs that are related to your industry. Doing this the right way may even help you get some traffic from the sites where you leave comments.
Gateway pages, sometimes called doorway pages, are penalised by search engines. These pages are set up to gain rankings and are only visible to search engines, but automatically redirect viewers to other pages.
What to do Instead: Work to build page rank for the real pages on your website, and don’t create fake pages for the sake of earning rankings.
Social Media Spam
Social media spam is an SEO tactic that won’t help you get rankings. Posts and messages that are full of links or nonsense and messages that are sent too often and aren’t targeted hurt your rankings and your brand.
What to do Instead: Use social media marketing to connect with your market, promote your business and build your online reputation. As you do this your SEO campaign will benefit as well.
Black hat SEO strategies will harm your campaign, website and business. Avoid these tactics and use ethical, strategic tactics instead, which will help you gain more organic traffic and improve your business.