In May, Google announced that Twitter posts would begin appearing in mobile search results. Since then, mobile searchers have been able to view tweets and links to content being shared on Twitter in real time. This gave them access to the newest information and connected what is happening on the social network to search results […]

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Search engine optimisation requires a few different approaches, and most of them fall into one of two categories: onsite or offsite. Onsite SEO tactics include website optimisation and blogging. Offsite SEO is the other half of the equation and is just as important. While best practices and effective strategies do change over time, these are […]

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Google has recently acquired two new patents. When a business patents a technology or idea, it doesn’t necessarily mean that it will use it. But, these patents can give us a glimpse into how Google may operate in the future and what it deems important. “Watch Time” Ranking Factor The first patent makes it possible […]

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If your business isn’t using search engine optimisation yet, you are missing out on a lot of perks. An SEO plan can enhance your current online marketing strategy and bring something new to your promotional and branding efforts. The benefits a good SEO strategy can bring are numerous, but there are three major reasons you should […]

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Google has set four basic guidelines for site owners that will help them achieve rankings. These guidelines are meant to help businesses create websites that search engines can crawl and rank, so more people will find them through organic search results. While the guidelines are basic, they offer a lot of insight into what Google […]

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According to some search engine optimisation experts, SEO is becoming more than just earning search engine rankings. This trend could signal a shift that your business should be aware of so your content, website and products will be findable online, helping you attract site traffic and customers. What is Niche SEO? Niche SEO, as described […]

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Many businesses use press releases as part of their search engine optimisation and online marketing plans, but not every business is getting the most out of this tactic. Press releases can help you build links, get earned media attention, create a social media buzz and own your story, all of which can help you build […]

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One of the most common pieces of search engine optimisation advice is to use well-researched, targeted keywords. But where should you use them? The way you should use keywords has evolved over time, especially as search engines place more importance on quality content that is relevant to user searches. So, the number-one piece of keyword […]

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Google is constantly updating its search algorithm, which changes the way businesses approach search engine optimisation. Industry best practices change as search engines change and SEO trends come and go. With so many changes, it can be hard to keep up with how you should be using SEO and it can be tempting to ignore […]

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