According to some search engine optimisation experts, SEO is becoming more than just earning search engine rankings. This trend could signal a shift that your business should be aware of so your content, website and products will be findable online, helping you attract site traffic and customers. What is Niche SEO? Niche SEO, as described […]

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One of the most common pieces of search engine optimisation advice is to use well-researched, targeted keywords. But where should you use them? The way you should use keywords has evolved over time, especially as search engines place more importance on quality content that is relevant to user searches. So, the number-one piece of keyword […]

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Google is constantly updating its search algorithm, which changes the way businesses approach search engine optimisation. Industry best practices change as search engines change and SEO trends come and go. With so many changes, it can be hard to keep up with how you should be using SEO and it can be tempting to ignore […]

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While there are all kinds of search engine optimisation strategies and approaches, there are some specific areas you can emphasise to reach various goals. Different kinds of SEO plans can bring different results, and depending on your company’s needs, you may only use a general SEO plan or you may use some specialised plans. General […]

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Search engine optimisation is one of those internet marketing tactics that sounds daunting and can even be confusing. Things are always changing, there’s a technical aspect to it and there are so many experts out there that have different approaches to reaching success. While it’s true that there is a lot that goes on behind […]

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A few days ago, Google announced that it will start taking mobile friendliness into account more as it ranks pages. The search engine has encouraged site owners to make their sites easier for smartphone and tablet users to navigate and made it easier for searchers to find mobile-friendly sites. Now, Google has announced that starting […]

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Link building should be an integral part of your search engine optimisation campaign, but you do have to be particular about the kinds of links you build. Search engines pay more attention to quality content and links from relevant sources, so building spammy links in mass won’t help you rank. In fact, this kind of […]

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You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. You can Share Detailed Information Easily One […]

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