Without search engine optimisation, your market won’t be as likely to find you online, which can lead to all kinds of marketing and business struggles. E-commerce SEO is similar to general SEO, except it is used specifically to target potential customers and make online sales. Why E-commerce SEO is Essential You’re probably asking yourself why […]

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Search Engine Watch published an article that included predictions on what SEO will look like in 2015. The first one is: “We’ll finally have a different mobile conversation: more mobile-friendly please.” The blog post includes some quotes and suggestions from a few different search experts about how now, in a time when people rely on […]

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If you are already using a search engine optimisation campaign, you have already done keyword research and are targeting specific words and phrases. So, why should you do more research or reassess your campaign? Businesses, markets and search engines change. To stay competitive, your SEO plans need to change and respond to these changes so […]

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Bing recently published a blog post that explains how the search engine looks for quality content and how it plays into its search algorithm. The blog post describes what the company calls its “Three Pillars of Quality Content.” When you know what these pillars are, and how you can make sure your content aligns with […]

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All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” […]

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