Bigfoot Digital Marketing Blog

The Surprising New Video Power of Facebook and How to use It

Facebook has just reported that it had 1 billion video views a day in September. In fact, according to Gian Fulgoni, co-founder and executive chairman emeritus at comScore, during August, Facebook boasted about a billion more desktop video views than YouTube!   We normally think of Facebook for sharing links to ...

What Google’s New Mobile Usability Errors Mean and why they Matter

  Google has announced that it has added a Mobile Usability feature to Webmaster Tools. This means that from now on, you’ll be able to see how mobile friendly your website is and whether or not there are specific things you can change to make your site more effective ...

Ello: What it is and what you Should Know

  You’ve likely already heard about the newest social media network: Ello. Now that the dust has settled and it looks like the site has gained some traction, do you know what it’s all about? New social media sites come and go, and understanding the latest trends and ...

11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

  KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more ...

Google’s “In the News” now Open to Nontraditional News Sites

Search Engine Land has discovered that Google is now posting news from nontraditional news sites in its “In the News” search results. This latest change could help you rank more of your pages, drive traffic to your site and build your reputation as a trustworthy news source in your industry. “...

Facebook Media: a New Resource for Marketers

Facebook has announced a new resource, called Facebook Media, that is designed to help marketers find better ways to use the site. Social media marketing can be very effective and when you know how to leverage all the tools available to you, your marketing can be even more successful. What’...

Google Unveils Callout Extension, Giving Advertisers more Space

On the heels of introducing a major update to Google product ads, the company has now introduced callout extension, which gives businesses more space on their search ads. This additional space is valuable and could help you reach your customers and make your ads more effective. What is the Callout ...

YouTube makes More Sales than other Networks: How to Start Using this Power

New research by Aol Platforms shows that YouTube brings more customer conversions than Facebook, Google+ and other social networks. The report shows that YouTube is a powerful social media tool that brands shouldn't ignore as they strategize to build their customer base. The Study The research used information from 500 million ...

Google Product Ads now Incorporate Local Availability

Google has updated its product ads so now shoppers can see if a product is available near them and even browse related products at the same store. This new update will make it easier for businesses to bring in shoppers and even make more sales. It will be available to ...

How to Publish Content that Works on LinkedIn

Do you publish content to LinkedIn? Is it tailored for that specific market and working for your business? If you want your content to stand out, attract your market and help you meet your goals, you need to know a few things. LinkedIn Users Read a lot of Content LinkedIn ...