Bigfoot Digital Marketing Blog

11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

  KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more ...

Google’s “In the News” now Open to Nontraditional News Sites

Search Engine Land has discovered that Google is now posting news from nontraditional news sites in its “In the News” search results. This latest change could help you rank more of your pages, drive traffic to your site and build your reputation as a trustworthy news source in your industry. “...

Facebook Media: a New Resource for Marketers

Facebook has announced a new resource, called Facebook Media, that is designed to help marketers find better ways to use the site. Social media marketing can be very effective and when you know how to leverage all the tools available to you, your marketing can be even more successful. What’...

Google Unveils Callout Extension, Giving Advertisers more Space

On the heels of introducing a major update to Google product ads, the company has now introduced callout extension, which gives businesses more space on their search ads. This additional space is valuable and could help you reach your customers and make your ads more effective. What is the Callout ...

YouTube makes More Sales than other Networks: How to Start Using this Power

New research by Aol Platforms shows that YouTube brings more customer conversions than Facebook, Google+ and other social networks. The report shows that YouTube is a powerful social media tool that brands shouldn't ignore as they strategize to build their customer base. The Study The research used information from 500 million ...

Google Product Ads now Incorporate Local Availability

Google has updated its product ads so now shoppers can see if a product is available near them and even browse related products at the same store. This new update will make it easier for businesses to bring in shoppers and even make more sales. It will be available to ...

How to Publish Content that Works on LinkedIn

Do you publish content to LinkedIn? Is it tailored for that specific market and working for your business? If you want your content to stand out, attract your market and help you meet your goals, you need to know a few things. LinkedIn Users Read a lot of Content LinkedIn ...

Instagram just Became more Business Friendly

Instagram has unveiled some new tools that will make it much easier to use, and a more valuable marketing tool, for businesses. This social network is one that is very visual and the company reports that it has 200 million monthly active users, 65 percent of which are outside the United States. ...

New Google Tool lets you Track Phone Calls that Result from Ad Clicks

Google has announced a new tool, called website call conversions, that makes it possible for you to track the phone calls your business receives after people click on ads. This ability can help you find out how to increase the number of calls you get and even make more sales. ...

Facebook puts an end to Like-Gating

A few days ago, Facebook announced some platform policy changes and one of those could affect your social media marketing strategy. Businesses will no longer be able to use like-gating to incentivise people to “like” their Pages. What is Like-Gating? According to Facebook, like-gating is the practice of requiring a ...