Klout Tag

27 Oct Weekly Round-Up #43

The best video marketing campaign of the week - Coke's "Unlock the 007 in You" campaign, which featured commuters tackling a series of obstacles to win tickets to the latest Bond movie. No doubt they were actors, as getting people to take part without signing...

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29 Sep Weekly News Round Up #39

Facebook isn't the only one feeling the pressure from advertisers after their stock price plummeted this week; Twitter has come under fire too. As the alternative to Facebook, they're now feeling the squeeze to prove that they can deliver results and monetize the 340 millions Tweets sent...

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24 Apr Kalculating Klout

Everybody has Influence, and Klout aims to help you to understand yours. If you're running a social media campaign it's likely that you're utterly obsessed with statistics, so it would be nice to be able to condense all those numbers into one figure, between 1...

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21 Mar Measuring Social Reach

When you’re running a social media marketing campaign, it’s likely that you’ll want to measure the result of all your hard work. If you’re dedicated to pinning, tweeting, posting and liking—which can be rather time consuming—you won’t want to be spending hours looking at the...

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