The best video marketing campaign of the week – Coke’s “Unlock the 007 in You” campaign, which featured commuters tackling a series of obstacles to win tickets to the latest Bond movie. No doubt they were actors, as getting people to take part without signing a legal waiver would be madness, but the campaign was still very entertaining.
Even after the many updates and improvements to the UI, many are still wondering how much clout Klout even has. That’s why two new start-ups are on the scene and promising to deliver the big data results that Klout can’t. We’ve already reported on one start-up to watch, Telagence, which promises to build a social graph of connections and communities, making it easier to see the links. We can also add Little Bird to the list, which promises to show you how to connect with the biggest influences on social media, and how to become one yourself. This article by Bloomsberg Business Week explains how the two could blow Klout out of the water.
We all anxiously waited for the iPad mini to be unveiled and see if Apple can still reign supreme in the tablet market as they compete directly with the low-priced Android Nexus 7. Already questions have been raised about the high pricing, and it has been revealed by Mashable that 45% of iPad owners are unhappy with the timing of this release, which is so close to the iPad 4. However, the iPad mini could also spark up some interesting advertising activity, as advertisers are forecasting a boom in mobile ads around the holiday season.
Facebook has started to show increases in mobile ad revenue, an area they were previously stumped by. But just as something good happens to them, they launched yet another unpopular feature. Personal users can now promote their posts, which will ensure their updates are seen by all of their friends…otherwise, around 80% of your friends list will miss out. Likewise for pages, you won’t see updates from all of the pages your like, unless you manually opt in by adding pages to your interest lists. If users can no longer use the network to reach their friends, this could spark the end of the growth of Facebook.
Is social media making us more whiney, or is it just giving us a better platform to voice our concerns? This article by the Financial Post suggests that social media is making companies handle complaints very differently. As customer grievances are very often played out in public view, companies are working harder than ever to ensure their customers are satisfied.
Let’s start the weekend off with what is arguably one of the most adorable things spreading like wildfire across the Internet at the moment. You won’t be able to stay angry at the horrible British summer rain once you’ve seen this.
YouTube Comments Censor
Following on with the silly theme (I have some serious new coming up, honest) if you’ve ever grown angry with the relentless drivel that can be found in the YouTube video comments section, fear not, there is a chrome extension out there with your name on it! The Herp Derp web extension takes all the usual offensive YouTube comments and turns them into harmless Herp Derps which I’m sure you will agree are much easier to stomach. No more “omg justin bieber”, no more “FIRST” and no more “your dumb”.
iPad & Nexus Drop Test
If you’re in the market for a tablet computer at the moment, no doubt you’ve done your research into which one offers the best storage, connectivity and screen resolution. But did you ever think about the drop test? The team at SquareTrade have dropped an iPad and a Nexus 7 so you don’t have to! The results are incredible! Check out the video, and then enter the competition to win a free Nexus 7.
Google Revenue Up
Great news for Google as they’re up in Q2 by 35%, giving them a net income of $2.79B. This is largely down to bringing Motorola into the Google family, and increased interest due to the release of the Nexus 7.
Targeted Tweets
Advertisers can now target their promoted tweets at specific Twitter users. They’re calling the new featured targeted tweets, and it allows brands to only target specific groups of their followers. For example, BA sent a targeted tweet just to their UK followers.
Promoted Vs. Sponsored
SEOMoz gives us a guide to the effectiveness of Facebook promoted stories versus Facebook sponsored stories.
Be Careful What You Tweet
One fan learnt the hard way that if you don’t have anything nice to tweet, don’t tweet anything at all. A fan was kicked out of an MC Chris show for sending a negative Tweet about the performers support act. After a twitter storm with the hashtags #TeamProNicky #TeamProMCChris exploded on Twitter, the rapper eventually apologised to the fan for his harsh actions.
Privacy Explored
We’ve all heard the warnings about sharing too much information online, but what do social networks actually know about us. This infographic aims to dispell the myths and clue up social network users on the type on information stored about them.
Here are some of the news stories, articles, tweets and memes you may have missed:
The Penguin was unleased on the world, and began fiddling with our search results. About 3% of search queries were noticable affected by the changes to the Google algorithm which aims to clean up the internet of unwanted spam and reward website owners creating valuable content.
If you want to modify your personal search profile and control what people see when they Google you, then this website can help you do just that. BrandYourself utilizes SEO techniques to help individuals optimise their personal Google results.
In yet another amazing social media marketing strategy, US company Kraft Mac n Cheese went to the effort to thank each and every person who has ‘liked’ them on Facebook. They produced this video which features the names of all their fans scrolling along the bottom.
The restaurant chain Wagamamas has found an interesting way to keep people entertained and engaged with augmented reality placemats designed to get people playing with their smartphones before, after, and during their meal. The placemats will be used to promote wagamama lounge, which will feature at various festivals throughout the summer.
