Podcasts aren’t for everyone, but they are a perfect fit for businesses that regularly blog, have a strong following and have valuable information to share that can be highlighted with audio. With a podcast, you can communicate with your market in a new way and even gain more social media followers, as you appeal to […]

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Bing recently published a blog post that explains how the search engine looks for quality content and how it plays into its search algorithm. The blog post describes what the company calls its “Three Pillars of Quality Content.” When you know what these pillars are, and how you can make sure your content aligns with […]

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All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” […]

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