Bigfoot Digital Marketing Blog

The Surprising New Video Power of Facebook and How to use It

Facebook has just reported that it had 1 billion video views a day in September. In fact, according to Gian Fulgoni, co-founder and executive chairman emeritus at comScore, during August, Facebook boasted about a billion more desktop video views than YouTube!   We normally think of Facebook for sharing links to ...

Secrets to Wildly Successful Content

Whether you are trying to get more out of your content marketing campaign, want people to share your blog posts or want to turn your website’s copy into a stronger sales tool, good content can get you there.   Several areas of internet marketing, including content marketing, search engine ...

How to Meet your Market’s Needs with Content (and Why you Should)

You know that if your business is going to be successful, it needs to meet its markets’ needs. The same holds true for your internet and content marketing strategies. Instead of creating content just for the sake of creating it, adopt direction and a purpose that will bring results. Identify ...

11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

  KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more ...

Why People are Leaving Your Website

A major part of Internet marketing includes driving traffic to your website and getting visitors to stay there long enough to respond to your calls to action. The longer people stay on your site, the higher your chances of increasing sales, growing your email subscriber list and accomplishing other goals ...

Essential Elements of Successful Marketing Emails

Yesterday I posted about how you can improve your email marketing subject lines to increase open rates. Successful marketing emails start with excellent subject lines, but once you have the perfect subject, the email itself needs to include some specific things.   When you include these elements and use them ...

Email Subject Lines that will Improve Open Rates

Email marketing can only be effective when people actually open your messages. Things like the copy, calls to action, links and design of the email are also very important, but those elements come after the subject line. If you don’t capture your market’s attention and get people to ...

Tips for Choosing the Right Pictures for Your Content Marketing

  Blog posts, articles, how-to guides, videos, ebooks and all kinds of online content require you to use photos. Pictures can help you convey your message, attract your market and take your content marketing to the next level. But, only if you choose the right ones.   Choosing the pictures ...

3 Steps to Winning with Content Marketing

To succeed at content marketing, it’s vital that you know who your audience is and how you want people to respond. Articles, blog posts, social media content, videos and other kinds of content that are carefully targeted at the right audience and have the right information can bring big ...

Google’s “In the News” now Open to Nontraditional News Sites

Search Engine Land has discovered that Google is now posting news from nontraditional news sites in its “In the News” search results. This latest change could help you rank more of your pages, drive traffic to your site and build your reputation as a trustworthy news source in your industry. “...