Posts Tagged ‘content’
Tuesday, December 10th, 2013
Friday, December 6th, 2013
Image courtesy of Jim Pennucci/Flickr.
When you start or enhance a search engine optimisation campaign, choosing the best keywords is part of laying a strong foundation that will help you be more successful.
Keywords are an integral part of an SEO campaign that will help you get more site traffic and even help you increase sales and build your business. But, to see these benefits you need to choose your keywords very carefully. Here are 10 rules that can help you do this.
Find Keywords that are of Value to Your Business
The first qualifying factor for any keywords you use should be that they are of value to your business. The keywords you use should be words people who are likely to become customers, or to respond to your calls to action, would use.
Start with Current Rankings
Is your website already ranking for any keywords? If it is, you may already have a good starting point. Assess these keywords and decide if you want to include them in your SEO campaign.
Check Search Volume
There are several keyword research tools out there, including some from Google, that let you find out how many people are searching for specific words and phrases. Before you start trying to earn keyword rankings, check to make sure their search volumes are worth the effort.
Research the Competition
Keyword research tools can also give you an idea of how much competition you will be facing if you work to rank for certain words. They usually rank the competitiveness so you can get a general idea of how hard it is going to be to rank for them.
Of course, you may also have a good idea of what other businesses or websites may be trying to rank for specific keywords. You can find out what sites have top rankings simply by typing keywords into a search engine.
Choose Keywords that are Specific
Keywords that are more specific, called long tail keywords, are often easier to rank for and can actually have better conversion rates. For example, instead of targeting the keyword “smartphone” you may want to use “Android smartphone,” which is more specific and could help you target potential sales leads.
Brainstorm as if You Were Your Market
As you brainstorm keywords, try to think as if you were a member of your target market. What keywords would they search for? What terms would they use if they were looking for one of your products or just your business in general? This strategy can help you choose keywords that will be more valuable to your business.
Use Keywords that are Relevant to Your Site Pages
Of course, if you rank for keywords that aren’t very relevant to the pages they lead to, your SEO campaign won’t really help you be successful. Choose keywords that will capture your market and encourage people to respond to your calls to action.
Look for Related Words and Terms
While you are building your keyword list, try to find related words and terms. This will help you target a wider audience and could help you find more words you can rank for, which will be beneficial to your campaign in general.
Consider the Conversion Rates
Some keywords convert site visitors better than others. You can probably make some educated guesses on which ones will have higher conversion rates, but the only way to find the best ones is to track your site visitors. As you discover which keywords have higher conversion rates, consider focusing more heavily on those ones.
Use Location-Based Terms When Possible
Location-based terms, like “computer stores in London” or “London web designer” are specific, detailed, easier to rank for and may even have higher conversion rates. Whenever possible, use keywords and phrases that include city, neighbourhood, community or even street names.
Start improving your SEO efforts and strengthening your campaigns by using these 10 rules as you choose your keywords. Always track your efforts and successes so you can alter your plans and make them as effective as possible.
Wednesday, December 4th, 2013
Image courtesy of pixbox77/FreeDigitalPhotos.net.
We’ve talked before about how to start email marketing the right way but when it comes time to execute your plans, how do you start? Of course, a good email marketing campaign starts with strategic planning, market identification and a strong website. But, beyond that, there are some specific steps you need to take to get your email marketing plans off the ground.
These steps are meant to be used after you have identified your audience, decided what kind of content you want to use and built an email list. Once you have a basic foundation in place, you can use these steps to help you start the technical process of running an email marketing campaign.
1. Create Enough Content for Five Emails
First, spend some time creating content for your emails. Whether you plan on sending out basic emails or full newsletters, creating at least five emails before you start sending them out will help you more strategically plan your content. You can make sure each of your emails work together and complement each other as far as messaging and calls to action go.
2. Use a Call to Action
Every single one of your emails needs to include a call to action. As you draft your emails and create the content you plan to share, strategically decide what you want to ask your audience to do. You can use email marketing to do anything from increase sales to boost website traffic. Some common goals for email marketing campaigns include selling a product, promoting an event, increasing traffic to a blog and increasing social media followings.
3. Put Together an Offer
An offer, like a free sample, download, or discount, will help you grow your list and maintain subscribers. This offer can be something that changes periodically or it can be a freebie that you offer for a long period of time on your website.
When people claim their offer, you can add their email address to your list. Then, as people experience what you have to offer, they will be more inclined to become subscribers and customers.
4. Send Your First Email
Once you have written five emails, used a call to action and put together an offer, you are ready to send your first email. Use an email marketing tool or software program to help you format and send your messages.
Be ready to track this first email, and all your other emails, by having site analytics tools in place that will allow you to see if you get more traffic after you send your email or by measuring your social media followers before and after the email is sent.
Many email marketing tools include tracking programs that let you see how many of your emails were opened, which can help you understand how to be more successful.
5. Use Email to Promote and Sell
As you start sending out emails and creating more pieces of content to share, make sure you are using them to promote and sell your business and products. Promotions can be strong or more gentle, but all of your emails should advance your business in some way. The way you promote your business will likely change over time, depending on your current goals and marketing strategies.
If you are just starting an email marketing campaign, use these tips after you have set some goals and identified your market. Then, as you continue to use email marketing, be sure to track your results and adjust your emails and strategies as needed so they will be as effective as possible.
Tuesday, December 3rd, 2013
Image courtesy of SimonQ錫濛譙/Flickr.
Facebook has announced a few changes to the News Feed that can help businesses drive more traffic to their websites and strengthen their Facebook communities. While Facebook seems to be unrolling new features and updates on a regular basis, these new changes are especially important to businesses that use Facebook pages as part of their social media marketing strategies.
High-Quality Content to Appear More in News Feeds
The first change Facebook is making will reward high-quality content by allowing it to appear more often in users’ News Feeds. Facebook hasn’t divulged exactly how it will determine what constitutes high-quality content, but it has told us that links that are clicked on more often will be recognised as high quality. So, as more people click on a link, Facebook assumes the content is valuable and high quality.
Facebook’s announcement states that referral traffic from Facebook has almost tripled in the past year, showing that people who use Facebook are clicking on links to high-quality content.
The links that receive more clicks will start appearing for more users, and therefore could drive more traffic to your website. As your business produces and shares more high-quality content, more people will click on it and it will be shown to more and more users, helping you get more traffic to your website.
Related Articles will Be Displayed Below Links
Another new feature that will soon be added to Facebook is related articles. Now, when a reader clicks on a link on Facebook, a list of related articles will appear underneath that post.
As you produce and share high-quality articles, they may appear in this section of related content. This gives your business another opportunity to get your content in front of your markets and drive traffic.
Older Conversations will be Revitalised
Lastly, Facebook has introduced a feature that will bring new life to old posts and conversations. If you feel that your older posts benefit your business for a few days and then are forgotten and buried by your newer posts, this new feature could be a good solution.
Now, posts that have new comments from peoples’ friends can show up in their News Feed again. Before this update, new posts were only featured once in the News Feed, but this update makes it possible to continue older conversations and strengthen social media communities.
As your posts continue to receive comments, they could continue to be displayed in users’ News Feeds, so they can gain more momentum. This update could mean that your posts will get more comments and could drive more traffic to your website, as more people see the links you share.
Facebook continues to be a major tool when it comes to social media marketing and these latest updates will make it even easier for businesses to drive traffic to their websites and build strong Facebook communities.
Your business can start taking advantage of these updates by producing and sharing quality content that your audience will want to click on and comment on, triggering the News Feed algorithm to share that content with even more users and repost it in peoples’ News Feeds.
Tuesday, December 3rd, 2013
Image courtesy of Philip Chapman-Bell/Flickr.
With the holidays just around the corner, you may be preparing to set up your social media accounts so they will run on auto pilot while you are out of the office. Many, many businesses use social media scheduling tools to help keep their accounts active and to keep promoting content during holidays and just to help them keep up with their social media marketing.
The problem is, if you rely too heavily on social media scheduling, you risk looking like a spammer. Your followers know when you are simply pushing content on them and aren’t being genuine. Sometimes businesses fall into the trap of sounding robotic, losing touch with their market and becoming less genuine when they use social media scheduling.
Fortunately, there are a few ways you can use scheduling tools to help you keep up with your accounts without compromising your brand and becoming a spammer.
Start Finding and Creating Valuable Content to Share
First, don’t just write scheduled posts at the last minute for the sake of having posts. Start planning in advance by deciding what kind of content you want to share through scheduled posts and start finding it or creating it.
The idea is to be purposeful with your scheduled posts so that the content you share when you aren’t posting live is just as valuable as the content you would normally share. Don’t leave your audience hanging by posting less helpful content just because you are scheduling it ahead of time.
Write Scheduled Posts as if they were Live
Even though you are writing social media posts days or even weeks in advance, write them as if you were writing them to be posted immediately. Use the same style, tone and voice that you would normally use so that your audience can’t tell that you aren’t posting live.
Also be sure to use the correct tenses when scheduling posts. For example, don’t use the future tense unless it will be necessary at the time of the posting. Instead of writing “Don’t miss our holiday sale next week,” write “Don’t miss our holiday sale going on right now!”
Don’t Change Your Posting Frequency
When you sit down to schedule social media posts, it can be tempting to get carried away and schedule more content than you would normally post. If you do this, you will come across as spammy and you could even lose followers.
Instead, maintain your regular posting frequency even when you use scheduling tools. If you normally post three to four times a day, schedule posts to go live three to four times a day.
Check in Whenever Possible
One of the best ways you can avoid making your accounts look spammy when you schedule posts is to check in whenever possible. If you can, don’t rely completely on the scheduler to maintain your accounts for you, but find a middle ground. For example, maybe you can schedule posts that share content, but you can still log in periodically to engage with your followers.
Keeping an eye on your account even while content is scheduled to go live can also help you make sure things are running smoothly. When you log in you can make sure your posts are being shared and monitor activity more closely.
Using social media scheduling tools can help you manage your social media accounts, especially during busy weeks or when you won’t be in the office. These guidelines can help you make sure your accounts maintain their followers, stay active and continue to provide value to your market.
Friday, November 29th, 2013
Image courtesy of Emanuel Hallklint/Flickr.
YouTube is a major social media network that can help you build your brand, generate traffic, make more sales and reach other business goals. But, YouTube doesn’t lend itself to every business. The visual aspect and the type of audience the site attracts need to line up with your business and goals in order for you to benefit from it.
How do you know if YouTube is a good fit for your business? If you answer “yes” to these five questions, you should consider adding the site to your social media marketing strategy.
Does Your Business Already use Video?
If your business already produces videos as part of its marketing strategy, YouTube may be a good fit for you. Creating high-quality videos that inspire and move your market is one of the most important parts of using YouTube effectively, and if you have already started producing videos, why not use YouTube to deliver them to your market?
Do You Already Use Social Media Marketing?
You don’t necessarily have to have a strong social media following to use YouTube successfully, but it can help. When you already have a strong and loyal Facebook, Twitter, Instagram, LinkedIn or other social media community, you can leverage it to help you get more YouTube subscribers and views.
Are Your Products or Services Visually Interesting?
Businesses that have products and services that are visually interesting generally do better on YouTube. If your business lends itself to how-to videos, product reviews or informational, entertaining or moving videos, you should consider using YouTube.
It may seem obvious, but to get a lot of views and shares on your videos they need to be interesting. If your business or industry isn’t very visually interesting, you may want to pass on YouTube and opt for social networks like Twitter or LinkedIn.
Can You Use Video Creatively while Still Meeting Your Goals?
Your business shouldn’t create videos just for the sake of creating them. If you can creatively and strategically capture your brand, business and products in video format, while meeting your business goals, YouTube could be beneficial to your business.
A picture is worth a thousand words, but only if it is done well. The videos you use need to be of the best quality, portray your brand and speak to your market. If you can accomplish this, YouTube could give your marketing a boost.
Would Your Market Respond to Video Content?
Lastly, if your business can successfully reach its markets through video, encouraging them to respond to calls to action, you should consider using YouTube for social media marketing. As you form your online and social media marketing plans, it is important to make sure you are choosing channels, tactics and strategies that your market will respond to, and if video is one of them, you should consider using YouTube.
YouTube can be an extremely powerful social media network if used for the right purposes and for the right business. If you answered “yes” to these questions, you should consider finding a way to add it to your social media marketing strategy.
Tuesday, November 26th, 2013
Image courtesy of Courtney Dirks/Flickr.
If you are planning on starting a new blog for your business, you are probably anxious to launch it. Blogging is a great way to keep your market informed, increase your search rankings and enhance your online marketing. But, before you publish your new blog, use this checklist to make sure the launch will be successful and your blog will get off to a good start.
Create a Branded Design
First, make sure your blog’s design matches your brand. If it is part of your company website, it should flow with the rest of the site. Use colours, styles and visual elements that match your brand’s tone so that when people visit your blog they will know immediately that it is part of your business.
Write a Search Engine Optimised “About” Page
The “about” page on your blog will tell your readers what your blog is all about and what they can expect. But, it can do much more than that. If you optimise it with proper keywords it could help your blog rank for those keywords, which could help you get more traffic and readers. Do keyword research and choose the best words for your blog and company, and then use them naturally throughout your “about” page copy.
Add Social Media Following Buttons
If you use social media marketing (if you aren’t, you should consider it), you must add social media following buttons to your blog. These buttons make it so your readers can “like” you on Facebook, follow you on Twitter or connect with you on any other social network you use. Put the buttons in a place where readers will see them and make sure you keep your accounts updated.
Set up a Subscription Form
One of the best ways to market your blog and business is to build an email list, which you can do by adding a subscription form to your website. You can choose to update your readers every time you publish a new post, once a week, once a month or even just once in a while when you have news or a special offer to share.
To get the most out of your blog, you will likely want to enable comments. Doing this will allow your readers to have conversations about your content, allow you to respond to them and will help you turn your blog into a thriving online community. Building an active audience like this can help you with other marketing tactics and build your business.
Set Up a “Contact” Page
Setting up a “contact” page will make it easy for your readers to contact you. You can use a form that asks for the person’s name, email address and message, or you can simply publish your email address and allow your readers to email you directly.
Display Related Posts
When you display related posts at the end of each of your blog posts, you are giving your readers more content and a reason to stay on your site longer. In general, people who stay on your site longer are more likely to respond to calls to action, subscribe to your emails and even become customers.
Add Social Media Sharing Buttons
Let your audience help you promote your content and your blog by adding social media sharing buttons on all your posts. This way your readers can share your posts on Facebook, Twitter, Google Plus, LinkedIn or another social media network. This strategy can help you get more traffic and more readers.
Publish at Least Five Posts
It’s generally a bad idea to launch a blog without any content. The whole purpose for setting up a blog is to share content, so make sure you have at least five posts published before you launch. This will make your blog look alive and will attract readers, since it will give visitors a chance to see what kind of content they can expect on your blog.
Make a 3-Month Editorial Calendar
One of the most challenging aspects of blogging is publishing new content on a regular basis. Keep yourself on track and your blog updated by making an editorial calendar for the next three months. You can plan topics for each day or actually write headlines that you will use.
Of course, you will need to be somewhat flexible to accommodate current events, spontaneous ideas and to cater to the needs and wants of your audience. But, setting up a calendar will help you stay on track and can help eliminate writer’s block, since you won’t have to come up with blog ideas on the spot every day.
Before you launch your new blog, make sure these 10 features are in place so that it will be successful from day one.
Friday, November 22nd, 2013
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories. Online marketing is a broad field that encompasses lots of tools and strategies that can help your business do anything from increase sales and website traffic to promote awareness and build stronger relationships with your customers.
Search Engine Optimisation
You are probably familiar with the term “search engine optimisation,” but do you know how SEO can benefit your business? In essence, SEO strategies can be used to make your company’s website appear higher up in search results. For example, with the right SEO campaign your furniture company’s website could appear in the top results when someone searches for “furniture shop in London.”
Studies show that people pay more attention to the first few pages of search results, so getting your website to rank at the top will be extremely beneficial to your business as more people find your website. A good SEO strategy will employ things like optimised content, link building, social media and mobile tactics.
Social Media Marketing
Social media marketing may be one of the most popular forms of online marketing. Almost all businesses use some kind of social media network, like Facebook, Twitter, YouTube, or LinkedIn, to promote their products or services.
But, with a strategic plan, social media marketing can help you do so much more than promote your business. You can use it to learn more about your market, drive traffic to your website, create strong relationships, improve your reputation, join industry conversations and so much more.
Online advertising can be a powerful way to market your business. You can buy advertising space on all kinds of websites, including social media networks, news sites, blogs and other sites. Different websites have different requirements when it comes to advertising, and more popular sites will generally charge more for advertising space.
The key to making online advertising work is to buy advertising space on websites that attract your market. Make sure the advertisements appeal to your target market and are placed on sites your potential customers already visit.
Affiliate marketing is another popular type of online marketing that can bring a lot of success. Businesses that do affiliate marketing work with another company and agree to promote its website. The business makes money depending on how many sales it produces, how much traffic it directs to the website or how many clicks it generates through links it has created.
There are lots of affiliate marketing opportunities out there and the businesses that are most successful with this know their market and blog readers and choose to work with affiliates that will appeal to their customer base. To do well with affiliate marketing, you must also have a large readership and have a good relationship with the people who visit your site.
Depending on your business, market and goals, your company may use just one or two of these types of online marketing or all four. If you are looking for ways to promote your business online, consider these four basic options and decide which ones will be most effective for you. Then, create a solid plan, execute your strategy and measure your efforts so you can constantly improve your online marketing strategies.
Thursday, November 21st, 2013
Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net.
Press releases are a popular tactic that many businesses use as part of their digital marketing campaigns. Depending on how they are created and used, good press releases can strengthen digital marketing, search engine optimisation and public relations strategies. But, do you know when to use a press release?
Don’t let the popularity of this tactic influence you to use it when it won’t be very useful and when it could actually bring negative consequence. Knowing when to, and when not to, use a press release can help you enhance your online marketing.
When to Use a Press Release
Originally, press releases were used to pitch stories to media outlets, like television stations and newspapers, as a way for businesses to get coverage. Now, press releases are used digitally for many reasons, although this original reason is still the basis of a good press release.
Announcing Something Newsworthy
The best way to use a press release is still to announce a piece of news. All good press releases should include newsworthy content, but can provide added benefits like building links and driving traffic.
Raising Awareness about an Event or Cause
Press releases can help you get coverage from media outlets and major blogs and websites so you can raise awareness about an event your company is hosting or a cause it is promoting. Most events or programs that the public needs to know about can be promoted successfully through press releases, although you should still use other marketing channels.
Building Quality Links
When your press release is published by a news outlet or major blog, or if it publishes links back to your business when covering your story, you have an excellent opportunity to build quality links. While this shouldn’t be the main purpose of using a press release, it is an added perk you should take advantage of.
When Not to Use a Press Release
When you use press releases for the wrong reasons, your business won’t benefit and you could be wasting time and resources that could be used in more effective ways.
Sharing Basic Information
Basic information, that isn’t newsworthy, shouldn’t be shared in a press release. Instead, use a blog post, marketing email or even social media post to inform your market. Information that isn’t newsworthy won’t get much online coverage, so it is best not to waste your time creating and submitting a press release for something like this.
Acting as a Major Part of an SEO Campaign
Press releases should not make up the major part of your SEO campaign. Getting links through press releases is an added benefit that you should keep in mind and include in your SEO strategies, but your plans shouldn’t rely on press releases. Strong SEO strategies use many different tactics to gain rankings.
Submitting to Link Farms
If you are writing keyword-heavy press releases and submitting them to link farms for the sole purpose of building links, you will not be successful. Search engines penalise this kind of activity and algorithms are constantly being updated to discourage these kinds of strategies.
When used correctly and strategically, press releases can help you promote your business, reach your market and even increase your search rankings. Start seeing the benefits of press releases at your business by using them to announce news, raise awareness and build quality links.
Wednesday, November 20th, 2013
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.
Content marketing can help you reach your marketing goals and make your business more successful. Many companies have a lot of success with this type of marketing, and yours could too.
There is a lot involved when it comes to using content marketing, so knowing how to start at your company can be challenging. But, by following the right steps you will be off to a good start and find ways to make content marketing work for your business.
1. – Set some Detailed Goals
Before you can even start content marketing, you need to decide what you want to accomplish with it. You can accomplish all kinds of goals with content marketing, so assess your marketing strategy and find places that will benefit from content marketing.
The idea is to set goals that are detailed enough to give you more direction and that are measurable enough that you can gauge your success. Good goals lay the foundation for a successful content marketing campaign.
2. – Choose a Market to Target
Before you start creating content, you need to know who your audience is and what will resonate with the people who will see your content. Identify who you want to target with your content marketing campaign by assessing your company’s markets and goals.
You likely have several different markets, so choose the ones that will be most responsive to this kind of marketing and help you reach your goals. You should choose a market that you can reach with your content and that will respond to your calls to action.
3. – Decide What kind of Content to Create
While the most common type of content used in content marketing campaigns is blog posts or articles, you can use all kinds of content to promote your products and business. Think creatively and use different kinds of content that will capture your market’s attention and encourage people to take action.
Some types of content you could consider using include:
- Blog Posts
- How-To Guides
- White Papers
The kind of content you use will depend on your business, goals and market. The key is to make sure whatever you create and do resonates with your audience.
4. – Produce High-Quality, Goal-Oriented Content
Without high-quality content that is designed to help you reach your goals, your content marketing plan will not be successful. Spend some time planning your content so that it will interest and inspire your market and so that it includes calls to action. Each piece of content needs to be purposeful and aligned with your goals.
Make sure your content looks professional so that it speaks highly of your brand and business and so that it will be more effective.
5. – Publish to the Right Channels
After you have created content you need to publish it to the right channels. This means posting it and sharing it in places where your market will see it and respond to it. Some common channels include your website, your blog, social media, third-party websites and other online properties your market uses.
As you publish your content, be sure to promote it through your marketing channels, like social media, to help generate page views and ensure that it is effective.
These five steps will help you start your content marketing plan the right way. When you lay a strong foundation and do things right from the very beginning, you will be more likely to be successful.
As you execute your plan, be sure to track and measure your efforts so you can assess what is working and what isn’t and find ways to enhance your strategy.
Image courtesy of Visionello/Flickr.
If you use your website as a marketing tool, there are a lot of things you can learn from your visitors. The people who visit your website may be current customers, potential customers, brand advocates, influential people in your community or even competitors. By conducting surveys or polls, you can find ways to make your digital marketing more effective, connect with your market and grow your business.
Here are 10 excellent reasons you should survey or poll your site visitors frequently.
Understand who They Are
How can you effectively promote your business or products if you don’t know who your audience is? Conducting surveys will tell you who your readers are, as far as age, employment, geographical location, and other basic characteristics go.
Find out What Influences Them
When you know what influences your site visitors, you can incorporate those elements into your site so it is more effective. For example, if your visitors are interested in finding out more about new web apps, you can find ways to fill this need, influencing them to respond to your calls to action.
Be able to Create more Compelling Content
Simply producing, publishing and sharing content isn’t enough. You need to use content that is compelling, that interests your market and that generates a response. Through simple polls you can find out what kinds of content your readers appreciate so you can create more of it.
Learn what Motivates them to Buy
If you ask the right questions in your surveys, you could actually find out what motivates your readers to make a purchase. Of course, this type of information is extremely valuable to your business and can help you be more successful.
Discover What Messaging Resonates with Them
Surveys can help you test different marketing messages to find out which ones resonate with your readers. This strategy is similar to using surveys to find out what kind of content your readers respond to, but will help you find out more general information that you can carry across all your marketing tactics.
Decide How to Use Social Media
Quick polls and surveys can help you find out what social media networks your readers use and which ones they prefer so you can decide which ones you should use. More involved questions can give you an idea of why people follow you on social media and what kind of posts they like.
Are you wondering if a new kind of content, a product or an event would be interesting to your market? Ask your readers! With polls you can ask readers if they would listen to a podcast or if they are interested in attending a specific kind of event. In fact, you can test all kinds of ideas through reader polls.
Identify Your Shortcomings
As you find out more about your market, learn what kind of content your readers like and how they use social media, you will be able to identify shortcomings in your marketing. You will also find ways you can overcome these shortcomings to enhance your digital marketing strategies.
Find Ways to Market More Effectively
Information like who your readers are, what motivates them, what kind of social media networks they use and what kind of content they respond to can help you find ways to further develop your digital marketing plans, even beyond your website.
Foster a Stronger Relationship
All of the information you gather through surveys and polls on your website can help you foster a stronger relationship with your market. Building a stronger relationship with your customers and potential customers can hep you enhance your brand and make your business more successful.
Start gathering valuable information that can assist you as you develop your digital marketing campaigns by using surveys and polls on your website. Your digital marketing plans, and entire business, will benefit from this strategy.