The Guardian has reported that mobile spending in the UK tripled between 2011 and 2012, going from £203m to £526m. This is an incredible increase of 148 percent in just one year. Marketers are recognizing the opportunity mobile devices bring and have found that mobile advertising is an effective way to reach a large portion […]

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Flipboard has undergone some major changes, making it a more social oriented app with much more marketing potential for businesses. These changes take Flipboard from a simple news service to a community-oriented tool that lets users add more content and communicate with others. User-Created Magazines One of the biggest changes is the addition of user-created […]

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According to Business Insider, more than half of the time a person spends on his or her cell phone is spent using mobile apps. This statistic is just one reason mobile marketing is so successful. Many businesses are finding their target markets are spending more and more time on their cell phones, making mobile advertising […]

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After their first year on Facebook, Yoplait yogurt had amassed over 200,000 ‘Likes’, not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans – putting them securely in the Facebook millions club. What’s interesting about this growth is that they weren’t hit by ‘Operation Unlike’, meaning their following is mostly […]

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We’re forever warned about the dangers of posting too much information online; from the horror stories we hear about houses getting robbed after the owners share too much about their location and weekend plans, to terrible tales of prospective employers asking interviewees about the photos they posted from the weekend. Even though the privacy settings […]

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