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7 Video Marketing tips You can’t Miss

Tuesday, September 30th, 2014
Image courtesy of Luke Roberts/Flickr.

Image courtesy of Luke Roberts/Flickr.

Yesterday we posted about how videos can bring a whole new element to your marketing campaign. They give you a new level of creativity and can help you reach your market in a new way. But, to really get the most out of videos, you need to keep a few things in mind.

Right Occasion, Right Message

While videos can work for many situations, they won’t necessarily work for all situations. Look at your business, goals and market and decide where to use videos to get the most return on your investment. Also consider your message and remember that some messages are more conducive to videos than others.

Consider your Current Marketing Plan

Many times, videos can be used to enhance a marketing plan that is already being executed. Videos can breathe new life into social media plans and blogs and can help you emphasise a message and engage with your market.

Don’t Skip Calls to Action

To make your video more valuable and see results, don’t skip calls to action. Each video should have a very clear goal and in most cases, should ask viewers to do something. You may ask people to purchase a product, visit your website, attend an event or take another action that will help you reach your business goals.

Attention Span is Limited

You only have so much time to capture and keep a viewer’s attention and make him want to finish watching your video. In some cases, you may only want to produce a 60-second video. In others, you may have a few minutes to set the scene and share your message. Determine your video’s length after evaluating your purpose, calls to action and distribution channels.

Make it Shareable

Everyone wants people to share their content online. We know how powerful content can be when it goes viral and creates a buzz on social media, widening your audience and helping you get your message to more people.

But, to get these benefits, you need to make your videos shareable. Start by producing videos that have a clear value, are entertaining and are high quality. Then, make it easy for people to share them by posting them on social media and adding sharing buttons to them when you post them on your website.

Distribution Channels are Important

Once you produce a video, it’s important to choose your distribution channels wisely. Depending on your market and goals, you may promote your video on your website, blog, social media site or a third-party website.

Pro Editing Matters

The quality of your video will speak to your brand, level of professionalism and even the quality of the services you provide. Excellent editing will make your video more effective and help you build your brand and reputation.

We offer video marketing services and you can get in touch with us to find out how you can enhance your current video marketing plan or start using videos at your business for the first time.

Video marketing is an excellent way to reach and move your market, and when you keep these tips in mind you can leverage each video for best results.

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You Know You are Ready to Start Affiliate Marketing When:

Tuesday, September 30th, 2014
Image courtesy of sixninepixels/FreeDigitalPhotos.net.

Image courtesy of sixninepixels/FreeDigitalPhotos.net.

You’ve heard that affiliate marketing is an excellent way to monetize your website or blog and you are wondering if you should take the leap into this new form of online marketing. But, are you ready?

Making sure your business and website is ready to take on affiliate marketing can help you save time and money and even help you find success earlier in your campaigns. If you recognise any of these signs, you may be ready to start affiliate marketing on your site.

You Consistently Have a Substantial Amount of Site Traffic

To be successful at affiliate marketing, you need to have a substantial amount of traffic coming to your blog on a consistent basis. In other words, the number of visitors that come to your site on a daily basis needs to be relatively high and consistent.

Small spikes of visitors every few weeks won’t be enough to launch an affiliate marketing campaign. The more people you have coming to your website, the more sales leads you have and the more likely you will be to build a large readership.

You Have a Large Readership

In addition to substantial amounts of traffic, you will also need a large base of loyal readers. These are the people that love your content, keep coming back for more and share it. They find value in what you have to offer and use your website or blog as a resource on a regular basis.

A large readership means that you already have the makings of strong relationships, which will help you be more successful as an affiliate marketer.

You Know Your Readers Well

To make affiliate marketing work for you, you need to know your readers well. You need to know what they are interested in, what influences them and what kinds of calls to action they respond to.

The more you know about your readers, the easier it will be to find products they are likely to buy and to encourage them to click on affiliate links or buy products.

You Have Built a Relationship of Trust

The most successful affiliate marketers have readers that trust them. They have blog and website followings that trust their opinions and recommendations, so when they promote a product they know they will be able to sell it.

Building this kind of relationship will take time but you can do it by creating quality content, providing relevant information, interacting with your readers and becoming a valuable resource and industry expert.

You Have Found an Affiliate Marketing Program that Matches Your Market

The best way to start an affiliate marketing program on your website or blog is to be patient enough to wait for the right opportunity to come along. Find a product that will appeal to your market, that fits with your content and that you can easily promote without becoming spammy.

It is also wise to wait for the program that will bring the biggest return for your time and money investments. For example, you will have to decide if you want to join a program that pays site owners for clicks on advertisements or for sales. Each affiliate marketing program has its benefits and finding the best fit for you and your site will help ensure success.

Affiliate marketing can be very lucrative, but the key to making this model work is creating a strong foundation that will make your campaigns more successful. If these signs describe your business and website, you may be ready to start affiliate marketing.

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What to Ask Yourself Before You Start Affiliate Marketing

Tuesday, September 30th, 2014

Becoming an affiliate marketer is an excellent way to make some extra money from your website or blog. In a nutshell, affiliate marketing involves adding links to your content that refer your readers to a business. Depending on the type of program you are involved with, you’ll earn money based on the number of sales that come through your site, the number of visitors you send to a merchant’s site, or the number of leads you bring in for a company. For more information on how affiliate marketing works, check out our previous post: A Beginner’s Guide To: Affiliate Marketing (For the Affiliate).

If you are considering joining an affiliate marketing program, here are a few questions you should ask yourself to assess whether or not affiliate marketing will be beneficial for you.

Do I get enough traffic to my site?

The more traffic you get to your site, the higher your chances will be of being successful at affiliate marketing. Affiliate marketing is all about making sales or driving traffic to a merchant’s site. If you have a good amount of traffic coming to your site you’ll have a bigger audience to work with as you promote a product or service.

Are my readers engaged and do they trust me?

As you become a resource in your industry, your readers will become more engaged with your blog and will trust your opinions and advice. Friends can be extremely influential, so if you are a likable blogger and have a lot of online friends, chances are you are ready to start affiliate marketing. If your readers are active and if you have a foundation of trust, you’ll be a more successful marketer.

Is there a product I can naturally promote?

Your readers are smart. They know when you are pushing advertisements on them and they know when you are trying to sell them something. However, most people aren’t bothered when a friend or someone they trust recommends a product they have had personal experience with. If you want to do marketing on your blog or website, stick with products that make sense for your niche and try to test the products or services before you promote them.

Am I persuasive? 

If you aren’t able to sell people on ideas or inspire them to try something new, affiliate marketing may not be for you. The trick to making money this way is knowing how and when to push which products. If your writing is strong and you feel that you are able to make a sale, then go for it! However, don’t overwhelm your readers with too many ads or affiliate links; you will lose your reputation as a reliable resource, which will only harm your affiliate marketing efforts.

Do I currently have a stable income?

It is definitely possible to make a substantial amount of money through affiliate marketing. However, as a beginner, it probably isn’t wise to rely solely on this type of income. You’ll need some time to work out the kinks and discover what works well for your site. Also, income generated from affiliate marketing can fluctuate, which means you’ll most likely need another source of income.

Can I spend some time and resources on my blog?

Once you have added some affiliate marketing links or ads to your site, you’ll want to be able to put some time and resources into it to ensure you are successful. This means updating your blog often, writing product-specific posts, attracting readers, driving traffic, managing comments, advertising your site and maintaining your blog’s design. Just like any other project, affiliate marketing takes work. If you are serious about earning money this way, you’ll need to invest some time and maybe some money in your blog.

For many site owners, affiliate marketing is a good way to make a passive income. If you have considered this type of marketing as a way to make some extra money, ask yourself these questions to find out if you are ready, or to prepare yourself, for affiliate marketing.

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6 Guiding Social Media Marketing Principles for your Campaigns

Tuesday, September 30th, 2014
Image courtesy of Jason Howie/Flickr.

Image courtesy of Jason Howie/Flickr.

Social media marketing is a must in a time where people depend on Facebook, Twitter, Instagram and other sites to communicate with friends, keep up with the news and even shop.

Each social media campaign for each business and each set of goals will be different. It’s important to make sure you use social media in a personalised way to build your brand and connect with your market.

However, you can use these more general guidelines and tips to enhance your social media campaigns and get results.

Not all Social Media Sites are Equal

There are so many social media sites out there, but you don’t need to use them all. In fact, you probably shouldn’t use them all. Some sites will be more conducive to your brand and more effective at helping you reach your market than others.

Choose the sites you use carefully according to what your goals are and how you can best communicate with your market.

Have two-way Conversations

Use social media as a two-way conversation tool. Talk to your customers and then listen to what they have to say. You can listen through comments made on your page and by observing what your target market is doing on the site. What kind of content are people sharing? What do they do on social media? Watch for these kinds of habits and keep them in mind as you develop a social media plan.

Social Media is Like Public Customer Support

Social media is very public. People will watch your business and take note of the kind of content you share, but they will also watch how you interact with customers. Remember that as you have those two-way conversations, you have an opportunity to create a reputation as a brand that provides excellent customer support.

It’s Possible to Overdo it on Social Media

Do not use social media to spam your followers and customers. Find a good frequency to post content and status updates and then don’t overdo it. It’s easy to lose followers and even become annoying on social media by posting too often or overwhelming an audience with content that isn’t particularly valuable.

Make Social Sharing Easy, and Content will be Shared

People won’t share your content if it is hard to do. Focus on creating excellent, high-quality content people will want to share, and then make it easy for your market to share it on Facebook, Twitter, LinkedIn and other social media sites. The easiest way to do this is to make sure there are social media sharing buttons on your website and every piece of content you publish.

Social Media Should be an Extension of your Online Property

Remember that you don’t have control over the features on social media. Social media sites can change the way they display content, the tools that allow you to reach your market and even close down at any time. Knowing this, make sure social media is an extension of your own online property.

In other words, work to build your website or blog up as the main source of information for your customers and then use social media as an outreach and sharing tool. If you rely too heavily on social media, you risk losing your audience when drastic changes are made that are out of your control.

To get the most out of social media and use it as a powerful marketing tool, keep these tips in mind. Take some time to update your profiles and then create a strategic plan that lets you build your brand and promote your products.

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Why SEO and Internet Marketing Should Work Together

Tuesday, September 30th, 2014
Image courtesy of Tarek/Flickr.

Image courtesy of Tarek/Flickr.

A lot of businesses have a tendency to operate in silos, or individual departments. While this may work, to some extent, for the human resources or accounting teams, it doesn’t work when it comes to search engine optimisation and marketing. It’s not uncommon for marketing teams to work separately from SEO teams, but this approach isn’t beneficial.

SEO Weaves in and out of Marketing

SEO can’t help but weave in and out of most other online marketing tactics. Consider this: SEO relies heavily on content, content needs to be targeted for a specific market by way of market research and then distributed through email, social media or other marketing tools.

As search engines increasingly value quality over quantity and pure link building isn’t a strong SEO strategy, SEO must work in conjunction with other marketing tactics to work well. SEO content should be well written and valuable to your market. It shouldn’t be spammy or created quickly and aimlessly just to build links.

SEO strategies can include tactics like blog posts, articles, white papers, website content, social media accounts, video descriptions and almost all other forms of online content that is optimised, linked strategically and published on high-quality sites.

SEO and Internet Marketing are Stronger Together

So, maybe SEO needs some marketing tactics, but does marketing need SEO? Absolutely. Marketing tactics and strategies can be enhanced by SEO.

For Internet marketing to benefit your company, people need read your content, follow you on social media and visit your website. To do these kinds of things, you need to be findable, something SEO can help you do.

As you optimise your marketing content, you will be making it easier for your market to find you online, which makes it easier for you to convert people into customers.

Keep in mind that some of your potential customers may not be searching for your business name or even product names. They could be searching for solutions you offer. For example, if you are an electronics company, some of your customers may be searching for “affordable cell phones” or “free laptop shipping.”

Use SEO to enhance your marketing strategies to make your content more findable and your campaign pieces more effective.

The Importance of Rowing Together

While it’s important to keep in mind that SEO and marketing can, and should, complement each other, it’s also important to recognise the importance of rowing together. If some of your efforts are pulling your business in one direction, while some are going another direction, you won’t be as successful as you could be.

You want your SEO and marketing efforts to pull your business in one, united effort so that your internal teams will know what your goals are and will be more productive.

Working together and coordinating on efforts like what kinds of content to use, what messaging to include and where to publish Internet marketing tactics will also help you more effectively reach your market.

If you approach potential customers and even your current customer base with unorganised ideas, mixed messages and bits and pieces of branded material that don’t flow together, you will lose their attention. They will be lost, confused and not likely to continue to do business with you.

Avoid this problem by making sure your SEO team and strategy work closely with your other marketing efforts so the two strategies can complement each other and be stronger together.

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Simple and Effective ways to Stand out on Social Media

Tuesday, September 30th, 2014
Image courtesy of andrea-prieto/Flickr.

Image courtesy of andrea-prieto/Flickr.

With so much noise on social media, it’s absolutely imperative that your brand stands out. Whether you use Facebook, Twitter, Pinterest, Instagram or LinkedIn, your market is likely inundated with status updates, photos and content.

To avoid blending in and being ignored by your market, add some attention-grabbing tactics to your social media marketing strategy.

Post the Right Images

Yes, everyone posts images on social media. But, some pictures tend to stand out and get more attention. Photos with people, interesting scenes, text or artistic elements can really stand out.

Share pictures that aren’t like every other picture on social media and be interesting. If you only post pictures of your products or store, your followers will get bored. Instead, try using photos that show your products in action or illustrate benefits you can provide.

Go with the Trend

Things like jokes, memes, inspirational quotes and helpful resources are trendy on social media. If they are appropriate for your brand, use them to your advantage by sharing them on your pages. Not only do these kinds of posts stand out, but they often get shared more often than normal, boring posts.

You can also use trends to your advantage by using them to help you reach your market. If a certain type of technology, home decor or app is popular with your market, find ways to connect it with your brand so you can benefit from some extra traction.

Ask for Something

Sometimes it’s okay, and even beneficial, to ask your followers for something on social media. Asking for something as simple as a retweet or “like” can make it possible for your post to reach a wider audience and stand out on the site.

You can also ask for things like opinions, ideas, feedback and comments on social media. People love to give their opinion and feel like they are being heard and you can use this kind of information to improve your marketing plans and business in general.

Make it Count

You should definitely post to your social media accounts regularly and often, but make those posts count. Avoid posting boring updates, links to unhelpful content and posts that feel too promotional.

Instead, make sure each of your posts provides some kind of value. This value could be as simple as entertainment or as complex as how-to information. When your posts are valuable, they will stand out and you could even gain more social media followers.

Keep it Fun

Mundane, overly formal posts aren’t very fun. Make your posts stand out by making sure they are full of personality and are interesting. Let your brand’s voice show through, but also use a conversational tone.

Lots of social media users are more likely to pause and read posts that are just fun and having a reputation as a “fun account” on social media can help you build a reputation and following.

Standing out on social media is important if you want to use it to its fullest potential. Use these tips to add some life and personality to your posts so they will capture your market’s attention and help you achieve your goals.

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12 Creative ways to Use Infographics

Tuesday, September 30th, 2014
Image courtesy of Ian Edward Prentice/Flickr.

Image courtesy of Ian Edward Prentice/Flickr.

Infographics can help you communicate a lot of information very easily. Their visual format, interesting content and short snippets of information can help you do anything from educate to entertain.

This type of content can help you get more exposure on social media, drive traffic to your site and even build links to help boost your search engine rankings. There are virtually dozens of ways you can use infographics, but here’s a list to help you get creative.

Types of Information to Share with Infographics

Relevant Statistics and Results from Studies

Use statistics or results from studies that would interest your market, help you gain more customers or illustrate why what you do is important. This is a great way to educate your market, which can lead to more sales.

Sales Numbers or Information about Customers

Infographics can help you highlight sales numbers and information about your customers. Why would you do this? To illustrate how many people you successfully serve, share testimonials and tell people why they should work with you.

Community or Industry Impact Information

Communicating what kind of impact you have on your community or in your industry can help you build your reputation, form relationships with other businesses and attract customers.

Inspirational or Amazing Information

Of course, infographics that include inspirational or amazing pieces of information are fun and likely to be shared online. Think amazing statistics, little-known information and new findings. Make these more effective by using information that relates to your business or products.

Goals to Achieve with Infographics

Attract new Customers

Depending on the kind of information you use for your infographic, you could use it to attract new customers. Infographics are a simple and condensed piece of content that potential customers are likely to read.

Demonstrate your Results

Infographics that include information about volunteer efforts, event results, product benefits and other similar information make it easy for you to demonstrate what kinds of results you as a business can get. This information attracts more customers and helps you establish your business as an industry leader.

Build a Reputation

As you start to establish yourself as an expert and leader, you will begin to build a reputation. Infographics that include compelling information and statistics or testimonials are an excellent way to tell your market about who you are, what you value and what benefits you can provide.

Build Links and Drive Traffic

Infographics are commonly used to build links and drive traffic. When you publish them on other sites and social media networks, make sure they link back to your own site. If you provide a piece of code people can use to embed the infographic on their own site or blog, make sure it includes a link to your website.

Ways to Distribute Infographics

Social Media

One of the most common ways to share infographics is through social media. The visual and interesting nature of infographics means people will stop scrolling through their newsfeed to look at your post and may be more likely to share it.

Blog Posts

Publishing infographics on your blog can help you attract traffic and encourage others to link to your website. It’s also a good way to establish your website as a good source for information and resources.

Outside Websites

You can use infographics like guest blog posts by asking other bloggers or site owners if they would be willing to post them on their site. Look for sites with an audience that will be interested in your infographic and be likely to include the people you are targeting.

Organic Sharing

Finally, when you post your infographic on your own website, you can include a short piece of code that lets people imbed it on their own site. Be sure to include a link in the code so that people can easily visit your site and you can build links for search engine optimisation.

Infographics are a popular and effective form of Internet marketing. They can be incorporated in social media and content marketing strategies to help you reach your market and achieve all kinds of goals. Use this list to start getting more out of your infographics.

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What to Avoid as an Affiliate Marketer

Tuesday, September 30th, 2014

As an affiliate marketer, you probably hear all about affiliate marketing best practices. But, there are also some things you should avoid to prevent failed campaigns and wasted resources. Like many other forms of digital marketing, finding an affiliate marketing structure that works for your site and your audience will take time. If you can avoid these common mistakes from the very beginning, you’ll be able to avoid some of the growing pains many affiliate marketers face.

Avoid Becoming a Pushy Sales Person

Your readers will see right through any pushy sales tactics you try. Instead of trying to sell them using these, try softer, more personable approaches. Things like reviews, product videos and success stories tend to do well. In fact, studies show that people who watch a video of a product are much more likely to purchase it. Avoid scaring your readers off with pushy sales strategies that, in the end, won’t help you or your audience.

Avoid Looking Spammy

If your site looks like it is full of spam, your readers won’t trust you. They likely won’t visit your site, let alone purchase the product you are selling. Make your site look professional and use affiliate links sparingly. Building trust is one of the key steps in making a sale, and if people suspect you are a spammer, you won’t be able to build a foundation of trust.

Avoid the Urge to Sell Everything

There are so many affiliate marketing opportunities out there. So many, that it can become tempting to try every opportunity to see what interests your readers. Yes, you’ll likely have to try a few different products and systems before you begin making money, but don’t push everything on your readers at once. Choose one or two products to work with, and then focus on that until you can gauge your success.

Avoid Non-Niche Products

Along with the temptation to sell everything often comes the temptation to sell products that don’t fit your niche perfectly. Rather than waste your time on products that “sort of” fit your audience, save your energy for the perfect product opportunity. When that comes along, use your resources and your interested audience wisely and you’ll be surprised at how much more open they will be to your affiliate marketing.

Avoid Over Doing Affiliate Content

Of course you need to use content that promotes your product, but avoid becoming a sales machine. Continue writing the content and providing the services you normally do that draws your audience in. Keep being the blogger you are, with a few added affiliate posts. Try to create a blog where readers come for your great content, and your product recommendations as a bonus.

Affiliate marketing takes time and practice. When you start out, you’ll need to make a few changes to your original plan as you learn what works for your audience, but avoiding these pitfalls will help you start the process the right way.

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How to use a Variety of Content and still Maintain your Brand

Tuesday, September 30th, 2014
Image courtesy of Wendy/Flickr.

Image courtesy of Wendy/Flickr.

Content marketing involves more than blog posts and online articles. Videos, photos, infographics, guides, ebooks and virtually all other types of online content can be a valuable part of your content marketing and Internet marketing strategies. No matter what kind content you use, it is absolutely essential that each piece helps you build and maintain your brand.

Use Visual Elements

One of the best ways to maintain your brand across several types of content is to use the same visual elements. Use the same colours, logos, fonts and visual styles on all of your content. Some types of content lend themselves to visual design more than others, but find ways to brand your content, no matter what kind you are using.

Use everything from photos and graphics to header colours to brand your content. Even small things, like the tone, music and style can help you build and maintain your brand.

Don’t Alter your Messages

It is important that you use consistent messages throughout all of your content. This doesn’t mean that you need to use the same message over and over or even that you need to phrase it the same way each time.

It does mean that you need to choose a few key messages and then make sure all of your content helps you convey them to your market. A video may be better at sending one particular message while a blog post is perfect for another. You will also need to use different phrasing and tones to make each piece effective.

Remember Calls to Action

Using calls to action that complement each other is another way to make sure all of your content helps you maintain your brand. For example, if your goal is to increase sales, most of your content should highlight your products and the benefits you can offer and ask people to make a purchase.

It is possible to use more than one call to action throughout your campaign, but don’t use too many conflicting calls. When you do this you risk confusing your market, distracting people and causing them not to follow up on any of your calls to action.

Row in the Same Direction

To succeed with Internet or content marketing, all of your tactics need to help you row in the same direction. They all need to work together, complementing each other, to help you reach your goals. Sometimes you will be trying to achieve multiple goals, so some of your tactics will be designed for one goal and some for another.

Using consistent messaging and calls to action is the first step in making sure all of your tactics are working together. Make an outline for each piece and keep your goals in mind as you create them.

No matter what kind of Internet or content marketing strategy you are using, it’s important that all of your content helps you build and then maintain your brand. As you do this, your online presence will become stronger, helping you increase brand awareness and achieve your goals. Content that uses consistent branding, messages, calls to action and direction is more powerful and more likely to help you see results.

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Five Tips for Successful Affiliate Marketing

Tuesday, September 30th, 2014

Affiliate marketing, the promotion of another company’s products through your blog or website, can be a very lucrative business plan. Affiliate marketing is usually done by referring a site’s traffic to a business through ads or links. In most cases, the affiliate marketer earns money based on how much traffic they drive to the business’ website or how many products are sold. To be successful at affiliate marketing, site owners need to understand how to leverage their website and audience. Here are five tips to help you find success in affiliate marketing.

Gain Trust from Your Audience

If you are familiar with sales, you know that people are more likely to do business with their friends than with someone they hardly know. This concept is also true in affiliate marketing. If you really want to drive traffic to a third-party site, you’ll need an audience that trusts you and your recommendations. Become friends with your readers and establish yourself as an expert in your field. It takes time to do this, but you can do it by responding to comments, being approachable, providing useful content and updating your blog or website regularly.

Only Promote Products That Fit Your Niche

One way you can build trust, and increase your affiliate marketing income, is to only promote products that fit your niche. Your readers are smart, and they won’t respond well to spammy product promotions. Sticking to products in your niche lends credibility to your site and will also make it more likely that you’ll earn money through your affiliate program. Think about it: if you run a culinary website, how likely will your readers be to purchase auto parts? Do your readers, and yourself a favor, by promoting only those products that make sense for your audience and your site.

Test Products and Services Before Promoting Them

If at all possible, test the product you are promoting. This will help you decide if it is worth promoting, and it will also help convince your readers they should purchase it. If you have built trust with your audience and established yourself as an expert, your readers will want to use the same products you do. If you can write an honest review of a product, then recommend it to your readers, you’ll be much more likely earn money through an affiliate program.

Use Your Content

Even if your affiliate marketing program uses banners or other ads, don’t forget to use your content. Too many ads will make your site look less credible, and probably won’t encourage people to try the product you are selling. Instead, focus on writing quality content that sells. Include reviews and talk about how you use the product or service. If your content can show off the benefits of a product, and the success you’ve seen with it, you readers will become naturally curious about it. A site that tries to hard to make a sale can deter readers, so be personable and try to naturally promote the product.

Get Creative

Think outside the box and creatively promote your products. For example, take advantage of holidays, current events and market trends. You can include creative content like videos and photos that show off what you are selling, piquing your readers’ interest. According to Internet Retailer, people who watch product videos are 85 percent more likely to buy the product than those who don’t watch a video. The more creative and compelling your content is, the more user engagement you’ll generate, which could translate into more sales.

Successful affiliate marketing takes time, and often involves some trial and error. As you establish trust with your audience and find products they are interested in, you’ll learn what kinds of creative content encourages them to click on your links and advertisements, increasing your income as an affiliate.

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