Bigfoot Digital Marketing Blog

The Surprising New Video Power of Facebook and How to use It

Facebook has just reported that it had 1 billion video views a day in September. In fact, according to Gian Fulgoni, co-founder and executive chairman emeritus at comScore, during August, Facebook boasted about a billion more desktop video views than YouTube!   We normally think of Facebook for sharing links to ...

Secrets to Wildly Successful Content

Whether you are trying to get more out of your content marketing campaign, want people to share your blog posts or want to turn your website’s copy into a stronger sales tool, good content can get you there.   Several areas of internet marketing, including content marketing, search engine ...

Speak to a Targeted Market or Speak to No One

You may have heard the classic marketing idea that if you speak to everyone, you aren’t speaking to anyone. The reason this adage has been around so long is that it’s true. It may have come about during the age of traditional marketing with billboards, newspaper ads and ...

Why People are Leaving Your Website

A major part of Internet marketing includes driving traffic to your website and getting visitors to stay there long enough to respond to your calls to action. The longer people stay on your site, the higher your chances of increasing sales, growing your email subscriber list and accomplishing other goals ...

Essential Elements of Successful Marketing Emails

Yesterday I posted about how you can improve your email marketing subject lines to increase open rates. Successful marketing emails start with excellent subject lines, but once you have the perfect subject, the email itself needs to include some specific things.   When you include these elements and use them ...

Email Subject Lines that will Improve Open Rates

Email marketing can only be effective when people actually open your messages. Things like the copy, calls to action, links and design of the email are also very important, but those elements come after the subject line. If you don’t capture your market’s attention and get people to ...

Tips for Choosing the Right Pictures for Your Content Marketing

  Blog posts, articles, how-to guides, videos, ebooks and all kinds of online content require you to use photos. Pictures can help you convey your message, attract your market and take your content marketing to the next level. But, only if you choose the right ones.   Choosing the pictures ...

How to Bring Social Media to your Next Marketing Event

Social media can bring an otherwise normal event to something that reaches a wider audience, helps you build your online presence and contributes to your Internet marketing efforts.   Bringing Facebook, Twitter, Instagram and other social media networks to conferences, product unveils, store openings, sales and other events doesn’t ...

Why a Strong Online Presence Matters for Your Business

  Unfortunately, many businesses publish a website and set up a few social media accounts and then check online marketing off the to-do list. But, online marketing requires so much more than simply posting information online. With a strong, engaging online presence you can reach a wider market, make more ...

3 Steps to Winning with Content Marketing

To succeed at content marketing, it’s vital that you know who your audience is and how you want people to respond. Articles, blog posts, social media content, videos and other kinds of content that are carefully targeted at the right audience and have the right information can bring big ...