YOU’VE GOT TO BE SEEN TO SUCCEED
In the majority of cases, the most important part of a Search Engine Marketing plan is Search Engine Optimisation. It requires ongoing investment and patience but it is the one activity that will deliver the best return in the longer term so you need to think strategically about it.
Search Engine Optimisation (SEO) is, in very simple terms, the process of improving the chances of search engines ‘reading’ and ‘liking’ your website, thus ranking it higher up the search listings than other websites for your keywords. The higher up the page of results your site appears, the more traffic your site will receive.
It sounds simple doesn’t it? In theory it is but in practice, however, it takes time, insight and skill to deliver successful SEO.
With the majority of search traffic coming from the top three organic listings in Google, it’s no surprise that more and more businesses are striving to improve their site’s rankings and that the competition to reach that elusive top spot on google (currently holding 92% share of the search market) is intense. A first page listing is great, but it’s a top spot that will make a really huge difference to your traffic and business.
Luckily for you, we love a challenge and the more intense the competition the more determined we are to succeed!
Get in touch to find out how we can optimise your website and help you to step ahead of your competition on the search engines!
Our SEO service includes a number of onsite and off-site optimisation techniques. Some simple, some more complex but in basic terms this would involve: