Internet search has become the norm for pretty much everyone looking for specific products and services and savvy companies are investing more and more into promoting their brands through the search engines, striving for increased online presence as a means of delivering the best and most measurable return on their marketing spend.

Search Engine Marketing is now recognised as an essential element of the modern day marketing mix.

Understanding your target audience and their internet search behaviour is the key to optimising your search engine marketing and maximising your return on investment.

If your business isn’t actively employing search engine marketing and your website isn’t at least on the first page of Google for relevant search terms, be it via Pay Per Click or in the ‘Organic’ listings, then quite simply you are missing out.

Some companies, particularly those operating in very competitive markets, may, quite understandably, believe achieving a top google ranking to be just a dream. Well at Bigfoot Digital we like to make dreams come true!

There is so much that can be done to promote your website on the search engines. Your potential is huge and we can do it all for you or, if you prefer, we can just help you with some of it.

But, how do we do it?

search engine

At Bigfoot Digital we invest in cutting edge software which allows us to run detailed competitor analysis, outreach to key influencers and explore all the complicated technical issues that may be on your site.

Each of our team has their own skill set and specialities to cover all aspects of search engine marketing. SEO is generally considered to consist of two main areas; on-site optimisation and off-site optimisation.

We understand that in order for your business to compete in the search engines results page, you need to be fully optimised both on and off your website. This is why we have an experienced team including technical SEO executives, content strategists and outreach specialists.

SEO is continuously evolving, and quick tricks do not work anymore. Google and other search engines are constantly rolling out new updates for their crawling algorithm which punishes sites that aren’t doing things the right way.

Content is king, and we have a team of qualified writers with backgrounds in English Literature and Journalism who can write engaging blog pieces, and fully SEO optimised web copy. This will not only improve your search engine rankings, but it will drive more traffic to your website. But, we don’t just write copy – we can design infographics, create professional videos and produce interactive PDFs.

Ultimately, we understand that search engine marketing is not just about moving you up the rankings, and improving your traffic – but it is about reaching your business’ goals.

Whether that goal is getting more enquiries, increasing your sales or raising brand awareness – we can help you achieve it.

If you want to find out more about what we can offer your business, please don’t hesitate to get in touch.