With many marketing managers under mounting pressure to stretch their budget and think increasingly more strategically about their activities, it is more important than ever to successfully justify marketing ROI. Reporting to the board or senior management and simply stating that ‘last month was a great month’ just simply isn’t enough. Every year it gets […]

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Facebook is a brilliant platform for businesses to build relationships with the customer and to manage their reputation. As the second most visited site in the world (after Google) it boasts 1.23 billion active users every month and so there is no doubt someone is searching for your business page, to see your online following […]

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