Are you using Pinterest to its fullest potential? There are some little-known features that can help you get more out of the site and make your account a more powerful social media marketing tool. Pinterest for Business This feature, or option, may not be little known, but many businesses don’t know why it’s so important […]

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Social media ads and promoted posts can actually complement your social media marketing strategy, helping you get more out of this tactic. Most major sites allow businesses to buy ads or promote their posts, and even smaller sites are catching on and offering more options to advertisers. If the sites you use offer advertising options […]

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There are so many social media marketing approaches and tactics out there and each business will have its own, unique strategy. However, there are some social media myths that you should be aware of. The More Social Networks, the Better There are dozens of social media networks out there. Besides the big players, like Facebook, […]

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Twitter has entered the curated content game with its new product and place collections. This new feature actually has two parts, and it is one that has a lot of potential for marketers. Twitter has become an excellent place to promote content and advertise, and these new features will add to that power. The New […]

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Instagram is a fairly straightforward social network. Users post creative images and can “like” and comment on images from others. But, Instagram can be used for marketing purposes when you use it to promote your brand and products and run ad campaigns. However, these marketing strategies are most effective when you have an active Instagram […]

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Blogging as been around for some time now, but recent research shows that marketers are relying heavily on blog posts, and plan to build their blogs even more, for social content purposes. Social content refers to content that is created to be shared through social media channels. Social media content must be relevant to the […]

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