To your market, your social media accounts and posts may seem casual, spur-of-the-moment and even unplanned. While you may want your audience to see your posts this way, behind-the-scenes preparation should be one of your top priorities. Why Preparation is Key If you want your accounts to look updated, fresh and current, why should you […]

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At many businesses, the marketing department oversees the social media marketing strategy. In some cases, a separate social media marketing team manages social media accounts, strategies and tactics. While this approach to social media marketing can work, it’s beneficial for all employees to understand some social media marketing basics, even if they aren’t directly involved […]

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Search engines aren’t the only things you need to optimise for. In fact, people are using social media sites, like Pinterest, as search engines more and more, giving you a chance to promote your content. Research shows that 80 percent of Pinterest users use the network on their mobile gadgets every day and of those […]

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If you use social media marketing, you probably already know that the more popular your accounts are, the more powerful this tool is. As you reach more people, gain a bigger following and build an audience that shares your posts, you can take social media marketing to a whole new level. But, what’s the secret to […]

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