Google has announced that it is updating its social networking site with an updated look and a new focus. While Google+ hasn’t become as popular as Facebook, Instagram or other large social media sites, it does have a following and is beneficial to digital marketing. What’s New In its announcement, Google explains that it has […]

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The most effective online marketing plans use several types of marketing in conjunction with each other. Social media marketing and content marketing can work together so that both strategies are more effective and to make your overall online marketing and branding efforts more cohesive and beneficial. Using social media to support your content marketing is […]

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LinkedIn recently announced some upcoming changes that could have an impact on how you use the site as a business. LinkedIn can be an integral part of your social media networking strategy and is especially effective at helping businesses reach university students, recent graduates, professionals, job seekers and other businesses. Here’s what you need to […]

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Continually posting to social media only to realise that your audience isn’t listening can be frustrating. If people aren’t commenting on your posts, clicking on your links, sharing your content, responding to your calls to action or otherwise responding to your posts, your social media marketing plan won’t bring results. Social media is most effective […]

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