Twitter has entered the curated content game with its new product and place collections. This new feature actually has two parts, and it is one that has a lot of potential for marketers. Twitter has become an excellent place to promote content and advertise, and these new features will add to that power. The New […]

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Instagram is a fairly straightforward social network. Users post creative images and can “like” and comment on images from others. But, Instagram can be used for marketing purposes when you use it to promote your brand and products and run ad campaigns. However, these marketing strategies are most effective when you have an active Instagram […]

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Blogging as been around for some time now, but recent research shows that marketers are relying heavily on blog posts, and plan to build their blogs even more, for social content purposes. Social content refers to content that is created to be shared through social media channels. Social media content must be relevant to the […]

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Is your business using social media hashtags on sites like Twitter, Facebook, Instagram and Google Plus strategically? If you haphazardly add hashtags to your posts as an afterthought, you are missing out on lots of benefits, including increased brand awareness, better visibility on social media and even high search rankings. In fact, KISSmetrics found that […]

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Many businesses already know that social media marketing is a good way to promote products and make sales. Some new research actually proves this value. Social Media Examiner reported some statistics that show exactly what social media is doing for the sales world. The facts are interesting and can shed light on how your business can use […]

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Using Instagram to boost brand awareness and build an online audience is common, but using it to drive traffic is something many businesses skip. As people become aware of your brand and engaged with your Instagram account, you can leverage that presence to increase traffic to your site. Increased site traffic can lead to more […]

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