THE PROOF IS IN THE PUDDING…
Developing happy client relations and delivering great results is what it’s all about for us. Below is an overview of some of our clients and the work we’ve done for them. We love our clients, and they love us too! Don’t just take our word for it, ask them yourself. We’ll happily put you in touch with any of our clients if you’d like to find out more about the whole Bigfoot Digital experience, just get in touch and let us know who you’d like to speak to.
50,000 FANS IN JUST FIVE MONTHS
Munchkin is an American owned brand new to the UK market. Munchkin manufacture baby products focusing the little things in their design that make a big difference to the fun and convenience for mothers and toddlers.
New to the UK market Munchkin is starting to make inroads with the big retailers to develop a strong distribution network this side of the pond. A major part of this effort is increasing awareness amongst mums and mums-to-be.
Our Social Media Marketing is very much about building awareness of the brand and developing an understanding of the products in the Munchkin range. To help build a case for the retailers (and of course to show the Americans what we could do!) we needed to build awareness quickly. With highly targeted and continually monitored facebook advertising were able to achieve a very strong community of mums in just a handful of months. These mums now know about, buy in to and talk regularly about the Munchkin brand.
In just five months, we achieved 45.5 million impressions via facebook advertising with a further 2.8 million impressions by actively managing the page and enticing facebook initiatives and regular posts. We far exceeded the targets set and needless to say the Americans were soon asking us for advice on Social Media!
Munchkin Brand Manager, Gareth Matthews says:
“Munchkin is a brand with huge potential. We’ve got our work cut out to rival more established UK brands in our market but the work Mark and Lindsey have done with our social media has been amazing. We’ve been delighted with the results and hope to see the Munchkin online presence continue to go from strength to strength. The team work hard to fully understand the brand and products, liaising with Customer Services and our PR company to enable them to deliver a credible voice for our brand via facebook. By skilfully managing our online advertising they have delivered a cost effective campaign with really fantastic results.”
TARGETS SMASHED WITH AN ACTIVE COMMUNITY OF 32,000 MUMS
Lindam is the UK’s number one brand for safety gates. With global distribution, Lindam is the first choice for millions when it comes to buying child and pet safety gates from leading retailers such as Argos, Asda and Amazon.
Whilst Lindam is an established company with great distribution, the brand itself was not particularly top of mind in the baby product sector. More targeted branding was required and as part of this effort, in June 2011, we took over their Social Media Marketing and quickly took their facebook and Twitter communities to a whole new level. In just five months we’d increased their facebook fanbase from 286 to 32,000 and this continues to grow month on month.
On behalf of Lindam now manage a very loyal and engaged community of mums who love interacting with the Lindam facebook page, posting comments, uploading photos, entering competitions, discussing relevant issues and taking part in surveys. In less than five months the Lindam brand received 1.5 million facebook impressions from our regular posts and a further 21 million through our carefully managed facebook advertising campaigns. This activity continues today with Social Media playing a significant role in Lindam’s ongoing branding strategy.
Lindam Brand Manager, Claire Rayner says:
“Mark and Lindsey have been managing our social media and internet marketing activity for the Lindam brand and since taking this over they have had a significant impact on our overall social media presence.
They are responsible for managing the day to day running of our Twitter and Facebook pages along with driving follower growth through a mix of advertising platforms. We are seeing a fantastic return on investment and thanks to their great efforts we are already substantially exceeding our initial follower annual target. Bigfoot Digital is an integral part of our marketing team and will continue to drive our online strategy forward in the future”.
Burgess Pet Care, Pet Food Manufacturer
TOP GOOGLE RANKINGS FOR COMPETITIVE SEARCH TERMS
Based in Yorkshire, Burgess Pet Care is leading manufacturer of pet food, with a number of successful brands such as Supadog, Supacat and Excel, the number one vet recommended rabbit, guinea pig and chinchilla food. A business with a genuine conscience, Burgess Pet Care are dedicated to educating pet owners on how best to look after their furry friends and encourage them to feed the best diet to promote health and happiness for their pets.
Burgess Pet Care have a number of websites for which we manage the SEO, successfully targeting some very competitive keywords such as ‘dog food’ and ‘rabbit food’ as well as some highly targeted, benefit related terms such as ‘sensitive dog food’ and ‘hypoallergenic dog food’ promoting specific variants within their range, achieving top listings.
In addition to search engine optimisation we also manage all their social media accounts and have successfully built up a very interactive and engaged community of pet owners. Working closely with the Burgess Pet Care brand managers and their PR and creative agencies, Bigfoot Digital proactively manages a combined facebook following of over 50,000 pet lovers. A highly emotive subject, much time, care and attention to detail is required to make sure the right messages are put across and to positively manage the reputation of the various brands.
Burgess Pet Care Marketing Manager, Naomi Chatterley says:
“Bigfoot Digital have been looking after the SEO, Social Media and Online Marketing for Burgess Pet Care for the last 2 years. The team are extremely proactive, taking the time to understand our business, brands and values and proactively guiding our business.
This has made Bigfoot Digital a true extension to the marketing team and I trust Marks extensive experience and advice to deliver successful marketing campaigns and SEO activity against tight budgets and tough targets. Of all our marketing efforts in 2011, it was this digital activity that delivered the best return on investment with measurable, tangible results.
Our traffic has grown considerably and we now receive 7000+ visitors every month to our website with August 2011 currently showing nearly 15,000 visitors. He also manages our Facebook business pages and these have grown from a standing start to over 18,000 followers in just a few months. We have numerous page 1 positions on Google, Bing and Yahoo and would not hesitate in recommending this company for SEO and Social Media services.”
NUMBER ONE IN GOOGLE FOR TOP KEYWORDS
Managing Director of Speedy Stamps, James Leary says:
“We’re extremely pleased with the quality of service Mark and Lindsey have provided our company with over the last 12 months, they have increased our company profile by getting us to number 1 position on google search engine for our top keyword searches within a very short space of time – amazing! This has significantly increased traffic and sales – well worth the investment. We look forward to a long business relationship with the team,”