At many businesses, the marketing department oversees the social media marketing strategy. In some cases, a separate social media marketing team manages social media accounts, strategies and tactics. While this approach to social media marketing can work, it’s beneficial for all employees to understand some social media marketing basics, even if they aren’t directly involved […]

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In May, Google announced that Twitter posts would begin appearing in mobile search results. Since then, mobile searchers have been able to view tweets and links to content being shared on Twitter in real time. This gave them access to the newest information and connected what is happening on the social network to search results […]

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There are all kinds of lists and suggestions out there on how you can improve your website by adding different features or pages. But, what you don’t hear very often is what you should not put on your website. The things you exclude from your website are just as important as the things you include. […]

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Search engines aren’t the only things you need to optimise for. In fact, people are using social media sites, like Pinterest, as search engines more and more, giving you a chance to promote your content. Research shows that 80 percent of Pinterest users use the network on their mobile gadgets every day and of those […]

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Search Engine Watch has reported on a statement from a Google employee that is making waves in the online marketing world. According to the article, John Mueller, a webmaster trends analyst at Google, said that desktop sites aren’t essential to gaining search rankings. The statement comes from a Google Hangout, where Mueller said, “I think […]

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Search engine optimisation requires a few different approaches, and most of them fall into one of two categories: onsite or offsite. Onsite SEO tactics include website optimisation and blogging. Offsite SEO is the other half of the equation and is just as important. While best practices and effective strategies do change over time, these are […]

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