There are so many social media marketing approaches and tactics out there and each business will have its own, unique strategy. However, there are some social media myths that you should be aware of. The More Social Networks, the Better There are dozens of social media networks out there. Besides the big players, like Facebook, […]

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Your blog performs best when it generates traffic. More blog traffic means more readers, a more effective channel for reaching your market, better search engine rankings and mores sales, among other benefits. If you are struggling to drive traffic to your blog, these tips can help. You’re likely already using some of these strategies, but […]

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According to some search engine optimisation experts, SEO is becoming more than just earning search engine rankings. This trend could signal a shift that your business should be aware of so your content, website and products will be findable online, helping you attract site traffic and customers. What is Niche SEO? Niche SEO, as described […]

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Marketing emails can be successful with a variety of formats, styles and themes, but there is one thing they all need, regardless of the kind you use. In fact, this one thing could mean the difference between successful and unsuccessful email marketing campaigns. So what is this one thing? A call to action. It sounds […]

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Part of your online marketing and branding efforts should include creating a positive reputation for your business. A strong reputation will help you promote awareness, attract new customers and build trust, so you will benefit from loyal customers who refer their friends to you. However, there are some pitfalls that can lead to a marred […]

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Many businesses use press releases as part of their search engine optimisation and online marketing plans, but not every business is getting the most out of this tactic. Press releases can help you build links, get earned media attention, create a social media buzz and own your story, all of which can help you build […]

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Millennials, people born during the ‘80s and ‘90s, make up a powerful market. This group of people is graduating from school, starting their careers and buying homes and cars and usually has the freedom to purchase things like tech gadgets, fashion items and home accessories. Because of the unique demographics of millennials, and the fact […]

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Twitter has entered the curated content game with its new product and place collections. This new feature actually has two parts, and it is one that has a lot of potential for marketers. Twitter has become an excellent place to promote content and advertise, and these new features will add to that power. The New […]

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