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6 Ways to Increase your Email Open Rate

August 1st, 2014 by Mark Woodcock
Image courtesy of Photokanok/FreeDigitalPhotos.net.

Image courtesy of Photokanok/FreeDigitalPhotos.net.

How can you be successful with email marketing if people don’t actually open your emails? You really only have a few seconds and a subject line to get people interested enough in your email to open it.

There are all kinds of tips out there on how to write effective subject lines, but the real key is to send emails with real value and to communicate that value in the subject. Here are a few ways you can start doing this at your business.

Give a Special Discount or Promote a Sale

Most people are excited by discounts, coupons and sales. Offer these in your emails and be sure to tell people about it in your subject line. Of course, you don’t have to offer a discount with every email, but if you do this on a regular basis you’ll attract and retain email subscribers.

Offer a Freebie

Discounts are great, but everyone loves a freebie once in a while! This is another great way to get people to open your emails and can help you show potential customers what you are capable of when you offer a sample of your work. Other great freebies include how-to guides, digital downloads, ebooks and tool kits.

Announce a New Product or Feature

Get your audience’s attention with an email subject line that announces a new product or feature. This is a great hook for current customers because it grabs their attention and shows them that you are constantly developing and improving the way you do things to satisfy your customers.

Promote an Event

Use email marketing to promote events. Whether you hold local events, national conferences, webinars or Google Hangouts, you can keep your emails fresh and current with details about how people can get involved. Be sure to promise a benefit in your subject line so people will want to open the email and participate in your event.

Tell People How to get the Most out of your Products

Keep your current customers interested and engaged by helping them get the most out of your products and services. Send emails that offer how-to information, tips, tutorials and ideas for using your products. This kind of information is useful to your customers but it also reminds them how valuable your products are and why they want to continue doing business with you.

Give Exclusive Access to a Product or Service

Giving email subscribers exclusive access to products or services piques their interest and can help you generate more sales. There are lots of ways to do this, for example, offer subscribers access to more content on your website or the chance to try your service before you officially launch it. This helps you build excitement, attract more customers and even make more sales as people get excited about and like your products.

To get results with email marketing you need to combine excellent content with great subject lines. When you do this people will open your emails and respond to your calls to action, helping you succeed.

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Mobile Ads Shown to be very Effective in Generating Clicks and Engagement

July 31st, 2014 by Mark Woodcock
Image courtesy of stockimages/FreeDigitalPhotos.net.

Image courtesy of stockimages/FreeDigitalPhotos.net.

A new study, done by xAd and Telmetrics reveals that mobile ads are very effective. The world of mobile marketing opens up all kinds of opportunities for businesses, from email marketing to social media marketing, and ads are a tactic that you shouldn’t ignore.

The following statistics come from the research and provide some insight into what mobile ads are capable of and how businesses can use them more effectively.

50% of Mobile Shoppers Say Ads are Informative or Helpful

Half of people who shop on their mobile devices say mobile ads are informative or helpful. This means that people are actually paying attention to ads and are happy with what they see. Your market is more likely to be receptive to your ads if they are strategically targeted.

Things like the ad design, copy and messaging need to be designed for your target market. Whenever possible, use social media and advertising platforms that allow you to target your ads to specific demographics.

More than 40% Clicked on Ads Because they are Relevant

More than 40 percent of users said they clicked on ads because they felt they were relevant. According to the survey, mobile users deem ads relevant when they speak to their interests, are related to past purchases, are locally targeted or include coupons.

40% Report Clicking on Ads with Half Taking more Action

Almost half of the people surveyed, 40 percent, said they click on mobile ads. This is a significant number and shows that when ads are well targeted, they can help you drive traffic to your site.

Of that 40 percent, half took more action like looking at the company’s website or looking for more product information after clicking on the ad. Once you generate clicks, you can encourage people to take more action if your content is relevant.

Half of People who Clicked on Ads wanted to Make a Purchase within the Hour, 70% Did

But, people aren’t just clicking on ads, they want to make a purchase. Half of those who clicked want to make a purchase within the hour, and 70 percent of them actually did. This statistic shows that ads can do more than help you drive traffic, they can help you make sales.

If you can capture attention and provide relevant information, there’s a good chance that people who click on your ads will become customers.

57% Who Clicked on Ads want to see a Business Phone Number

Interestingly, 57 percent of people who clicked on ads reported that they want to see a business phone number on the ad. While this seems like a small detail, it shows that a majority of the people who respond to your ads are looking for an easy way to contact you. Just adding your phone number could make your ads more effective and help you gain more customers.

Mobile Internet marketing is essential if you want to reach your market and grow your business. This latest research shows that mobile advertising can be a successful way to reach your customers, drive traffic and increase sales. If you haven’t already implement mobile marketing at your business, now is the time to get started!

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Can You use LinkedIn’s New Sponsored Content Feature?

July 30th, 2014 by Mark Woodcock
Image courtesy of mars_discovery_district/Flickr.

Image courtesy of mars_discovery_district/Flickr.

Recently, LinkedIn made it possible for all users to publish content directly to the website. Now, it has announced a new feature called direct sponsored content that could help you reach more people and grow your audience.

The ability to publish content on LinkedIn and share it with your followers as a way to build your brand and showcase your expertise brings a lot of opportunity to your content marketing plan. But, this latest feature could do even more, making it easier for you to target your market.

Direct Sponsored Content

LinkedIn already offers sponsored posts that businesses can use to reach more people on the network. This new feature is very similar, but allows businesses to create sponsored content.

With the tool, your business can post content directly to LinkedIn’s feed, without posting it on our business page, and target it to a very specific group of people. Of course, the benefit of this is that you can make sure content with specific messages reaches the right people.

Your page’s administrator will have the ability to respond to comments on the sponsored content and can even track a few basic analytics like number of clicks, impressions, interactions and followers acquired for each piece of sponsored content.

To use the feature, you need to have a business page and use LinkedIn’s Marketing Solutions. When you are logged in to your dashboard, you will see the new option to create sponsored content. You can see a video tutorial on how to start using sponsored content on LinkedIn’s content marketing page.

Should You use Sponsored Content?

If you already use sponsored posts or LinkedIn is already part of your social media marketing strategy, you should consider using sponsored content. This new feature can help you take your LinkedIn strategy to a new level and get more out of your account.

Even if your business isn’t using LinkedIn yet, now is a good time to consider adding it to your Internet and social media marketing plans. The site has grown and could potentially help you reach a large audience.

LinkedIn is a unique social media site because it attracts a different audience than many of the other social media sites. There are more than 300 million LinkedIn users with 15 million users in the UK alone. The site is also growing quickly, with more than two new users signing up every second. According to LinkedIn, there are 39 million students and recent graduates using the site, and this demographic is the site’s fastest growing group of users.

LinkedIn also says that its users did more than 5.7 billion searches on the site for professional-themed topics in 2012. These numbers tell us that LinkedIn is a major social network with users who search the site for content regularly.

If your business wants to target students, young professionals, industry experts and other businesses, LinkedIn is a great channel to use. To get the best results, use LinkedIn to reach this specific market, build a strong following, engage with other users and experiment with sponsored posts and content.

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Top 3 PR Agencies in Yorkshire

July 29th, 2014 by admin

There are many attributes needed to combine in order to build a successful and affective PR agency. The UK is saturated with companies and individuals claiming to be the best in the public relations arena. The ability to drive mass interest in a product or service through stories can be an art form in itself, when done right it can breed massive results for a client.

Public Relations haven’t really changed since the days of its inception, from the coining of the phrase just after World War 2 by Edward Bernays, known as the father of PR. He created some of the biggest and most successful public post-war strategies to guide consumerism and public opinion for brands and politicians, alike. Essentially PR is about the guiding of mass public perception or a specific audience to the goals of a brand. This could be anything from increasing sales, gaining a greater  share of the market, or pure development of brand identity etc…

There are some companies that stand out above and beyond the rest, especially within the UK. Even if you don’t work in Public Relations, it’s still easy for anyone to notice when a company gets it right. This piece is going to concentrate on the companies that provide the best PR services in Yorkshire. The reasoning behind choosing these particular companies is guided by a number of factors including their case studies, their ability to support the wider business community, and their recommendations.

 

pr agency sheffieldThe first company could easily be on a list of the best in England, the UK or even Europe. MK Things Happen are considered by most businesses in South Yorkshire as the industry standard, and as a benchmark for innovation and quality. They not only produce quick results for their clients, efficiently driving them towards their goals, they also have a company culture that could have only been cultivated through a genuine interest in people, providing the best services possible and continuous improvement. It’s obvious to all who visit MK’s offices in Kelham Island, Sheffield, that they genuinely care about the continued development of their employees.

MK provide a very comprehensive approach for their clients that includes a variety of services including media relations, stakeholder relations, event management, media training and copywriting. They also have preferred partners that provide other services such as design, print, photography and online marketing. With any company, any claim that they are great at what they do or are able to produce the desired results for a client needs to be substantiated.  As we say, the proof is in the pudding and from MK’s stand point they have more tasty proof than most.

To list a few, MK has won numerous Purple Apple awards, Gold for PR strategy at the International SOLAL awards, and their PR Director Ashlea McConnell was named in the 29 under 29 in PR Week. MK are also able to handle high profile public clients too. They recently organised a visit from Deputy Prime Minister Nick Clegg to the Sheffield Assay office.

Their recent campaigns include managing the media relations local and national press for Irwin Mitchell, and developing the corporate social media outreach strategy to key stakeholders for McCain.  They also created press coverage that has appeared in more than 120 print and online publications to date from as far afield as the USA and Canada; with extensive broadcast coverage spanning from BBC Radio Sheffield through to BBC Scotland and TV, including Look North and Calendar for the MeadowHall shopping centre. If you’re in need of public relations in South Yorkshire and want to hire the best then I wouldn’t think twice about recommending MK Things Happen.

To find out more about MK Things Happen, check out their website and social sites -

MK Things Happen – http://www.mkthingshappen.co.uk

LinkedIn – https://www.linkedin.com/company/mk-things-happen

Twitter – https://twitter.com/mkthingshappen

 

pr agency skiptonSome PR agencies are able to specialise in a particular sector and then create a model that faultlessly delivers to clients within that sector. Skipton based PR firm AKA are a prime example of this and stand out in North Yorkshire as a tour de force within the furnishings sector. They have been active for over 20 years and have many long-standing clients which is testament to their ability to continually produce great results.

One very notable campaign was their work for the Sleep Council. They produced the Great British Bedtime Report which attracted an insurmountable amount of publicity for National Bed Month. Not only did they secure an exclusive with the Daily Mail, their work was also featured in The Daily Telegraph, Daily Express and The Guardian, along with many online publications including Female First, Gov Today and Patient Talk etc.

They also gained a great deal of broadcast coverage from ITV’s Daybreak and BBC Breakfast Time, along with interviews or mentions on 196 radio stations, including BBC Radio 5 Live. AKA are able to pack a powerful media punch within the furnishings industry and have stood the test of time through economic turmoil and recession making it clear they will be standing strong for many years to come.

If you’re interested in working with AKA PR then please visit their website and social sites -

AKA PR – http://www.alexanderking.co.uk

LinkedIn – https://www.linkedin.com/company/1364647

Twitter – https://twitter.com/akapr1

 

york pr agency

Sometimes it’s the size of a company that dictates their ability to produce quality results especially when handling big clients. This next company buck that trend and even though small by comparison to many, are able to produce big results.

Intandem Communications are based in York and are creating waves in the education sector. They predominantly work with clients in education, both in higher education and schools. They have an obvious in-depth understanding of the sector and have great networks within the education press. They have most notably created promotional materials for the in-house marketing team at Leeds Metropolitan University (LMU) and have written over 100 degree course fact sheets to market degrees for prospective students.

They also created a rolling PR strategy for Myscience, the UK’s leading provider of Continuing Professional Development (CPD) for science teachers. This communicated key messages to target media, including national newspaper education correspondents, the specialist education press and regional media.

Intandem Communications also demonstrate that no matter the size of your business you always have the option to help others and become a beacon of social responsibility. They have joined forces with Build Africa’s ‘build a school’ programme to build a school for 300 enthusiastic children in Kamunthini, rural Kenya, (to donate visit www.justgiving.com/BuildAfricaYork) illustrating a business model that many other agencies could learn from.

To find out more about Intandem Communications visit their website and social sites –

Intandem Communications – http://www.intandemcommunications.co.uk

Twitter – https://twitter.com/intandemcomms

 

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Why People are Leaving Your Website and How to Stop Them

July 29th, 2014 by Mark Woodcock
Image courtesy of Stavros Markopoulos/Flickr.

Image courtesy of Stavros Markopoulos/Flickr.

The longer people stay on your site the more time you have to convert them into customers. When people browse your pages, read your blog posts and look at your products, they will be more likely to respond to your calls to action. But, how do you get people to stay on your site?

Many businesses unknowingly have elements on their site that actually drive traffic away. This checklist can help you find out why your site has a high bounce rate and how you can keep people on your site longer.

Your Site Doesn’t Look Professional

You only have a few seconds to make a good first impression with your website and if it doesn’t look professional, people will click the “back” button. A professional website tells visitors they can trust you and that you provide real solutions.

The Fix

Make sure your site’s design is clean and professional. Copy, photos, graphics and other elements should also be professional and reflect your brand. An outdated site can look unprofessional and tell people you don’t keep up with technology, so keep your design current.

You don’t Direct Visitors’ Attention

When people come to your website, what is the first thing they look at? If your site is too busy, or too boring, people won’t know where to look first. This is a problem because you won’t be able to entice visitors to explore your site.

The Fix

Choose a focal point and then work to make sure your design directs peoples’ attention to it. Strategically choose to highlight something like a new product, email subscription form or specific page on your website so you can achieve your marketing goals.

The Call to Action isn’t Clear

People need to know what to do when they visit your site. Whether they come with a purpose in mind or not, you need a relevant call to action that will grab their attention and encourage them to take action that will help you meet your goals. Sites that lack calls to action or that have unclear or confusing calls to action aren’t very successful.

The Fix

Choose your call to action carefully, making sure it fits in with your overall business and marketing goals and speaks to your market. Then, make sure it is easy to understand, very clear and in a prominent place on your site.

You Make things Hard

If your call to action is clear but it is hard for people to respond to it, they will leave your site. For example, if you invite people to sign up for your email updates but the form is hard to find or use, people won’t follow through.

The Fix

After you have established a call to action, make sure it is easy for people to respond to it. Don’t make it hard for people to work with your business, or you might just lose site visitors and even customers.

Driving more traffic to your site and decreasing your bounce rate is great way to make progress toward increasing sign-ups, making more sales, raising brand awareness and accomplishing all kinds of goals. These tips can help you make sure your site is visitor friendly and a more effective marketing tool.

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Google Launches Free Dynamic Sitelinks for AdWords Users

July 28th, 2014 by Mark Woodcock

Google has announced a new perk for AdWords users: dynamic sitelinks. Now, businesses will benefit from automatically generated links to specific pages on their site, which can help them draw in more customers.

The new links have already been launched in all countries and they are free. You do not have to pay an additional fee when you set up a campaign and you don’t even have to pay for the clicks on these links. You will continue to pay for clicks on your ads’ headlines and extensions.

Right now, sitelinks appear below paid search ads. The links direct people to specific pages on your website so you can more easily target your market and strategically drive traffic to your pages. For example, an ad for used cars might include a sitelink that directs people to car listings or contact information on your website.

Now, Google will use a person’s search history to automatically display sitelinks that are likely to be of interest to him. These dynamic sitelinks will help your ads attract more people and make it possible to display more relevant information.

How it Works

Google explains that when someone is searching the Internet for a product, she usually does a few different searches and clicks on different results. This information tells the search engine more about what the user is looking for. Google will use this information to display dynamic sitelinks below your ads in an effort to display more relevant information and help you target your market.

While you won’t have to pay to use dynamic sitelinks or even pay for the clicks on these links, you will still be paying for headline and extension links. If your dynamic links lead to more of these clicks, you may be paying a little more for your AdWords campaigns, although they could bring more value.

The new dynamic links will appear on web browsers on desktop computers, smartphones and tablets.

What Dynamic Sitelinks can Do

Dynamic sitelinks can help you more narrowly target potential customers and drive more traffic to your website. These links make it easier for you to offer what people are looking for, which makes them more likely to become your customers.

Search Engine Watch found that dynamic sitelinks do have an impact on AdRank and Quality Score.

How you can Start Using the New Feature

To use the new sitelinks, you must be using Google AdWords campaigns. When you set up a campaign, be sure to select “Search Network with Display Select” or “Search Network Only.”

If you set up your own sitelinks for your ads, these will be the default for the campaign. Google will always show the links you set up automatically unless the search engine determines the dynamic sitelinks will be a better fit according to a user’s searches.

Businesses can also opt out of the dynamic sitelinks program through Google support.

Dynamic Sitelinks are a great way to help you enhance your ads and make them more effective. If you are using AdWords, strengthen your campaigns by making sure they are strategically planned, are using the best keywords and that you have enabled dynamic sitelinks.

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Facebook Daily Users and Referrals are Both Up

July 25th, 2014 by Mark Woodcock
Image courtesy of Scott Beale/Flickr.

Image courtesy of Scott Beale/Flickr.

Two new numbers, from Facebook and Shareaholic, show that Facebook is gaining more value as a marketing tool for businesses. We already knew that Facebook is an invaluable part of Internet marketing, but these new studies show that despite some rumours, Facebook is still a great promotional tool.

More Daily Users

Facebook announced that it has had a 19 percent increase in daily users since last year. The site has 829 million users. This statistic shows that although some have speculated that Facebook has reached its peak and is declining in popularity, it has more daily users.

People are still using Facebook, and according to the study, they are logging in frequently. People still use it as a way to connect with friends, share content and socialise.

Your business would be missing out on a lot of social media marketing benefits if you decide to skimp on Facebook marketing. A strong social media strategy and Facebook ads can help you reach a large portion of your market, raise awareness and promote your products.

The Most Social Referrals

The Shareaholic Social Media Traffic Report found that the amount of Facebook referral traffic has also increased. Over the last few months, the traffic took a minor dip, but is now higher than it has been since March.

This month, Facebook was responsible for 23.39 percent of social media referral traffic. In March, it was responsible for 21.25 percent, and in both April and May, it accounted for about 18 percent of social media referrals.

These statistics tell us that while more people are using Facebook daily, more people are also clicking on the links being shared. When you promote your website and blog on Facebook, there’s a good chance that you’ll drive more traffic to your site.

But, that’s not the only thing this study found. According to the research, Facebook brings more social media referrals than Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn combined!

Pinterest brings 5.72 percent of referrals while Twitter brings 1.03 percent. All the other sites mentioned above each brought less than 1 percent of the referrals.

Start Leveraging Facebook

Since Facebook’s daily users are increasing and it has the potential to refer a lot of traffic to your website, your business can’t risk not including Facebook as an integral part of your Internet marking and social media strategy.

So, how do you start harnessing the power of Facebook? There are so many features you can use to your advantage to make it a stronger part of your marketing plan.

Some places to start include:

  • Branding Your Page
  • Building an Active Following
  • Sharing Content Strategically
  • Using Well-Targeted Ads

Facebook remains an important part of the social media marketing world and when you use it to help you promote your business, you are getting your brand in front of more people and working to drive more traffic to your site. As you build this presence, you will benefit from increased brand awareness, more sales and customer loyalty.

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Go Beyond Simple Link Sharing for more Social Media Referrals

July 24th, 2014 by Mark Woodcock
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Most businesses use social media to promote their blog and website. Sharing content here will help you drive traffic to your site where you can convert visitors to customers and even increase your search rankings.

But, simply copying and pasting links from your website to social media can get stale. It’s okay to post links, which on some sites let you automatically show a preview of your content, but when this is the only way you share your content, you aren’t using social media to its fullest potential.

With some creativity and by using some different approaches, you can update your social media marketing strategy to get your market’s attention and see even more social media referrals.

Post a Teaser

One of the most basic ways to generate interest in a link is to post a teaser. Copy and paste a sentence or two from the post itself or write a short blurb that gets people interested enough to want to click through to the content.

An example of a good teaser for an article about how to choose the right laptop would be: “We compared the top five selling laptops to help you decide which is right for you!”

Promise a Benefit

With so much content out there and with so many things to look at and do on social media, people need a good reason to click on your link. If social media users don’t see value in what you are offering, they won’t visit your site.

A post that says something like, “Don’t waste your money on the wrong laptop! Our comparison chart will help you find the perfect fit for you,” tells people what benefit your content provides: advice on how to save money.

Ask a Question about the Content

People like to give their opinion, so ask for it! When you post a link to your content, ask people a question about it. This makes them curious about what is in your content while also encouraging engagement and comments.

When you post a link, ask a question like “Have you tried any of the laptops on our value comparison chart? What do you think? Did we get it right?” This does two things. First, it makes people want to look at your blog post and chart and also encourages them to leave a comment on your social media post or blog post.

Give a Hint

Giving a hint is similar to posting a teaser, but it provides less information and tempts people to click on your link to find out what it’s all about. For example, write a post that reads something like “You will never guess which laptop came out on top in our comparison of the most popular models!” This hints at what your content is all about but doesn’t give too much away so people will still want to visit your site.

Sharing content on social media is a great way to drive traffic to your site and interact with your market. When you use more creative ways to post and share, you will stand out on social media and see even better results.

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Foursquare and LinkedIn go Even more Local

July 23rd, 2014 by Mark Woodcock
Image courtesy of Michael Verhoef/Flickr.

Image courtesy of Michael Verhoef/Flickr.

Both Foursquare and LinkedIn have announced new features that take their networks to a whole new level. Local search engine optimisation has long been valued among businesses and Internet marketers, and now social networks are looking for ways to use local features to expand their services.

For example, Facebook recently added a feature called Nearby Friends that lets users see where their friends are so they can connect in real life and communicate about local areas, destinations and sites.

Foursquare Personalises Local Search

Foursquare has always been about location, but now it is taking that speciality to a whole new level with personalised local search. This feature changes the way search works for users and could highlight what social media users are looking for.

The mobile app will rely on a user’s check-in history and answers to a few questions about personal preferences to provide search results about local places designed specifically for that person. Foursquare says that no two local search results pages will be exactly the same.

Search results will also be served based on tips, check-ins and photos that other users have submitted since Foursquare began. In other words, the social network has made local search personalised by using its database of information, along with personal preferences, to provide results about places the user is most likely to be interested in.

Foursquare hasn’t specified when the feature will be available, but says it will be rolled out soon.

LinkedIn Offers new Connected App

LinkedIn is now offering a new app, called Connected, for iPhone users that makes it easier to strengthen relationships in person. While the new app doesn’t add any location-specific features, it does encourage people to use LinkedIn in a local way.

The app makes it easy to be prepared for meetings and working lunches so you can take online relationships offline and strengthen your professional network. Connected will also help you keep track of what your contacts are doing and helps you keep up with things like job changes, birthdays and other events.

In other words, Connected makes it easier to network in real life and to make relationships more than just an online connection. Right now, the app is only available to iPhone users and is already on the iTunes store.

Does Your Business Embrace Local?

Facebook’s, Foursquare’s and LinkedIn’s recent updates show a trend in social media. People are looking for ways to make in-person interaction easier and want to make social media more personal. They want personalised search results and social media features that help them foster real-life relationships.

What does this mean for you? It means that to keep up with trends and market desires, you need to find ways to meet those personalised, local needs. Whether you have a small local shop or a large brand, look for ways to provide personal experiences and don’t forgo real-life interaction and experiences for online engagement.

Social media and Internet marketing should be used to supplement the experience your customers have when they work with your employees or visit your location. These recent changes to social media networks show that more and more people are expecting this kind of service and when you provide it, you will attract more customers.

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To Email or Not to Email: Is Email Marketing for You?

July 22nd, 2014 by Mark Woodcock
Image courtesy of Master isolated images/FreeDigitalPhotos.net.

Image courtesy of Master isolated images/FreeDigitalPhotos.net.

Email marketing can be an extremely powerful form of marketing. It lets you get into your markets’ inbox and deliver messaging and value like few other tactics do. Email marketing success stories are common, but is this kind of marketing for you?

Many businesses can benefit from email marketing, but by asking yourself these questions you can determine if you should use your time and resources to start a campaign.

Does my Market Want to Hear from Me?

First, decide if your market wants to hear from you. Think about what you could offer through emails and what your market is looking for. If you can fill that need, email marketing could work for you. You can also do surveys or polls on your website and find out if people would be interested in getting emails from you.

Do I have Something of Value to Share?

The best and most successful email marketing campaigns provide value. They offer something people want, need or benefit from. If you can’t provide value, you will struggle to gain subscribers, maintain a strong email list and get benefits from your campaign. Think about what would benefit your market and then find ways you can use email to provide that benefit.

Can I be Consistent?

Like other marketing tactics, email marketing requires consistency. You need to keep providing value to your subscribers while also benefitting your business. If you don’t think you have the time, resources or content to send regular emails, this tactic may not be a good fit.

There isn’t one answer to how frequently you should send emails. Your frequency will depend on your business, the kinds of emails you send and your market. You will most likely need to do some testing before you find the perfect frequency.

How can my Business Benefit?

Before you pursue email marketing, make sure your business will benefit from it. Email marketing can help you boost sales, increase traffic, improve brand awareness, build your reputation and accomplish all kinds of things. Look at your business and marketing goals and determine whether or not email marketing can help you.

Do I have a Strategy?

If you want to use email marketing successfully and to reach your goals, you need to have a strategy. Random emails that are sent without specific messaging, calls to action and thoughtful layouts won’t benefit your business.

When you decide to use email marketing, keep things like your goals and market in mind as you build a strategy that will ensure you are successful. Each email you send should be part of a bigger plan and fit into a bigger marketing picture.

Email marketing is a great way to promote your business, reach your customers and accomplish a variety of marketing and business goals. But, before you start using this form of marketing, make sure it is the right fit for your business and market so you will be successful.

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