Google has announced a new type of research and insight that has the potential to add a lot to your internet marketing strategy. In essence, what Google is calling “micro-moments” represents a new way of thinking and a new opportunity for online marketers. Mobile Search for Nearby Locations on the Rise It’s becoming easier and […]

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Landing pages have very specific goals: to generate leads, get people to buy a product or grow an email subscriber list, among others. The best landing pages require strategic design and copy and often undergo testing and experimentation. To make sure your landing pages actually bring the desired results, there are some things you should […]

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Drawing on the power of emotion as you create marketing strategies and brand your business online can be a very powerful approach. Emotion is something that can inspire people to take action and do anything from buying your product to attending an event or even supporting your cause and becoming a brand ambassador. In fact, KISSmetrics […]

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