Traditionally, press releases are used to inform journalists and media outlets about news they may be interested in covering. But, this old-time tactic has found new purpose in our age of digital marketing and can be used in several ways for different results. Remember, the best press releases have interesting, newsworthy information, include keywords and […]

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Building your brand online entails putting your name, content and marketing materials out there where your target market will find them. It means establishing an online presence and voice that you can use to promote yourself, serve your customers and grow your business. Using a variety of online platforms throughout your online marketing plan will […]

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Your home page is the first thing many of your customers and potential customers see. It is what helps you make your first impression, draw people in and brand your business. Since it’s such a powerful part of your online marketing, it’s important that you get it right. There are some elements that every effective […]

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Search engine optimisation is one of those internet marketing tactics that sounds daunting and can even be confusing. Things are always changing, there’s a technical aspect to it and there are so many experts out there that have different approaches to reaching success. While it’s true that there is a lot that goes on behind […]

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Creating a successful content marketing plan and executing your strategy well requires you to choose the right topics. When you choose content topics that will resonate with your market, include your marketing message and will help you promote your business, your entire plan will be more successful, bringing bigger benefits to your business. As you […]

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There’s a lot going on on Twitter, and your ability to use it for marketing purposes depends on whether you can stand out from the crowd and demand attention. Going beyond best practices and finding ways to use your account in new ways and build a loyal following does require some creativity, but here are […]

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