Bigfoot Digital Marketing Blog

The Surprising New Video Power of Facebook and How to use It

Facebook has just reported that it had 1 billion video views a day in September. In fact, according to Gian Fulgoni, co-founder and executive chairman emeritus at comScore, during August, Facebook boasted about a billion more desktop video views than YouTube!   We normally think of Facebook for sharing links to ...

What Google’s New Mobile Usability Errors Mean and why they Matter

  Google has announced that it has added a Mobile Usability feature to Webmaster Tools. This means that from now on, you’ll be able to see how mobile friendly your website is and whether or not there are specific things you can change to make your site more effective ...

What to Keep in Mind When it Comes to Mobile Ads

Mobile advertising can be a very effective way to promote your business. We’re constantly using our smartphones and tablets to browse the internet, use social media and even shop, so when you can use these tools to target your market, your ads will be seen by potential customers.   ...

Ello: What it is and what you Should Know

  You’ve likely already heard about the newest social media network: Ello. Now that the dust has settled and it looks like the site has gained some traction, do you know what it’s all about? New social media sites come and go, and understanding the latest trends and ...

Secrets to Wildly Successful Content

Whether you are trying to get more out of your content marketing campaign, want people to share your blog posts or want to turn your website’s copy into a stronger sales tool, good content can get you there.   Several areas of internet marketing, including content marketing, search engine ...

5 Steps to Building a Solid Facebook Page that Brings Results

  A Facebook page is an integral part of almost every social media marketing plan. Facebook has 829 million daily active users, of which almost 82 percent are outside the United States and Canada. There is no question that Facebook has a huge user base that can help you promote your business. &...

How to Meet your Market’s Needs with Content (and Why you Should)

You know that if your business is going to be successful, it needs to meet its markets’ needs. The same holds true for your internet and content marketing strategies. Instead of creating content just for the sake of creating it, adopt direction and a purpose that will bring results. Identify ...

Speak to a Targeted Market or Speak to No One

You may have heard the classic marketing idea that if you speak to everyone, you aren’t speaking to anyone. The reason this adage has been around so long is that it’s true. It may have come about during the age of traditional marketing with billboards, newspaper ads and ...

11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

  KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more ...

Why People are Leaving Your Website

A major part of Internet marketing includes driving traffic to your website and getting visitors to stay there long enough to respond to your calls to action. The longer people stay on your site, the higher your chances of increasing sales, growing your email subscriber list and accomplishing other goals ...