Google+





RECENT POSTS

CATEGORIES

Tag Cloud

Blog

Go Beyond Simple Link Sharing for more Social Media Referrals

July 24th, 2014 by Mark Woodcock
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net.

Most businesses use social media to promote their blog and website. Sharing content here will help you drive traffic to your site where you can convert visitors to customers and even increase your search rankings.

But, simply copying and pasting links from your website to social media can get stale. It’s okay to post links, which on some sites let you automatically show a preview of your content, but when this is the only way you share your content, you aren’t using social media to its fullest potential.

With some creativity and by using some different approaches, you can update your social media marketing strategy to get your market’s attention and see even more social media referrals.

Post a Teaser

One of the most basic ways to generate interest in a link is to post a teaser. Copy and paste a sentence or two from the post itself or write a short blurb that gets people interested enough to want to click through to the content.

An example of a good teaser for an article about how to choose the right laptop would be: “We compared the top five selling laptops to help you decide which is right for you!”

Promise a Benefit

With so much content out there and with so many things to look at and do on social media, people need a good reason to click on your link. If social media users don’t see value in what you are offering, they won’t visit your site.

A post that says something like, “Don’t waste your money on the wrong laptop! Our comparison chart will help you find the perfect fit for you,” tells people what benefit your content provides: advice on how to save money.

Ask a Question about the Content

People like to give their opinion, so ask for it! When you post a link to your content, ask people a question about it. This makes them curious about what is in your content while also encouraging engagement and comments.

When you post a link, ask a question like “Have you tried any of the laptops on our value comparison chart? What do you think? Did we get it right?” This does two things. First, it makes people want to look at your blog post and chart and also encourages them to leave a comment on your social media post or blog post.

Give a Hint

Giving a hint is similar to posting a teaser, but it provides less information and tempts people to click on your link to find out what it’s all about. For example, write a post that reads something like “You will never guess which laptop came out on top in our comparison of the most popular models!” This hints at what your content is all about but doesn’t give too much away so people will still want to visit your site.

Sharing content on social media is a great way to drive traffic to your site and interact with your market. When you use more creative ways to post and share, you will stand out on social media and see even better results.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Foursquare and LinkedIn go Even more Local

July 23rd, 2014 by Mark Woodcock
Image courtesy of Michael Verhoef/Flickr.

Image courtesy of Michael Verhoef/Flickr.

Both Foursquare and LinkedIn have announced new features that take their networks to a whole new level. Local search engine optimisation has long been valued among businesses and Internet marketers, and now social networks are looking for ways to use local features to expand their services.

For example, Facebook recently added a feature called Nearby Friends that lets users see where their friends are so they can connect in real life and communicate about local areas, destinations and sites.

Foursquare Personalises Local Search

Foursquare has always been about location, but now it is taking that speciality to a whole new level with personalised local search. This feature changes the way search works for users and could highlight what social media users are looking for.

The mobile app will rely on a user’s check-in history and answers to a few questions about personal preferences to provide search results about local places designed specifically for that person. Foursquare says that no two local search results pages will be exactly the same.

Search results will also be served based on tips, check-ins and photos that other users have submitted since Foursquare began. In other words, the social network has made local search personalised by using its database of information, along with personal preferences, to provide results about places the user is most likely to be interested in.

Foursquare hasn’t specified when the feature will be available, but says it will be rolled out soon.

LinkedIn Offers new Connected App

LinkedIn is now offering a new app, called Connected, for iPhone users that makes it easier to strengthen relationships in person. While the new app doesn’t add any location-specific features, it does encourage people to use LinkedIn in a local way.

The app makes it easy to be prepared for meetings and working lunches so you can take online relationships offline and strengthen your professional network. Connected will also help you keep track of what your contacts are doing and helps you keep up with things like job changes, birthdays and other events.

In other words, Connected makes it easier to network in real life and to make relationships more than just an online connection. Right now, the app is only available to iPhone users and is already on the iTunes store.

Does Your Business Embrace Local?

Facebook’s, Foursquare’s and LinkedIn’s recent updates show a trend in social media. People are looking for ways to make in-person interaction easier and want to make social media more personal. They want personalised search results and social media features that help them foster real-life relationships.

What does this mean for you? It means that to keep up with trends and market desires, you need to find ways to meet those personalised, local needs. Whether you have a small local shop or a large brand, look for ways to provide personal experiences and don’t forgo real-life interaction and experiences for online engagement.

Social media and Internet marketing should be used to supplement the experience your customers have when they work with your employees or visit your location. These recent changes to social media networks show that more and more people are expecting this kind of service and when you provide it, you will attract more customers.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

To Email or Not to Email: Is Email Marketing for You?

July 22nd, 2014 by Mark Woodcock
Image courtesy of Master isolated images/FreeDigitalPhotos.net.

Image courtesy of Master isolated images/FreeDigitalPhotos.net.

Email marketing can be an extremely powerful form of marketing. It lets you get into your markets’ inbox and deliver messaging and value like few other tactics do. Email marketing success stories are common, but is this kind of marketing for you?

Many businesses can benefit from email marketing, but by asking yourself these questions you can determine if you should use your time and resources to start a campaign.

Does my Market Want to Hear from Me?

First, decide if your market wants to hear from you. Think about what you could offer through emails and what your market is looking for. If you can fill that need, email marketing could work for you. You can also do surveys or polls on your website and find out if people would be interested in getting emails from you.

Do I have Something of Value to Share?

The best and most successful email marketing campaigns provide value. They offer something people want, need or benefit from. If you can’t provide value, you will struggle to gain subscribers, maintain a strong email list and get benefits from your campaign. Think about what would benefit your market and then find ways you can use email to provide that benefit.

Can I be Consistent?

Like other marketing tactics, email marketing requires consistency. You need to keep providing value to your subscribers while also benefitting your business. If you don’t think you have the time, resources or content to send regular emails, this tactic may not be a good fit.

There isn’t one answer to how frequently you should send emails. Your frequency will depend on your business, the kinds of emails you send and your market. You will most likely need to do some testing before you find the perfect frequency.

How can my Business Benefit?

Before you pursue email marketing, make sure your business will benefit from it. Email marketing can help you boost sales, increase traffic, improve brand awareness, build your reputation and accomplish all kinds of things. Look at your business and marketing goals and determine whether or not email marketing can help you.

Do I have a Strategy?

If you want to use email marketing successfully and to reach your goals, you need to have a strategy. Random emails that are sent without specific messaging, calls to action and thoughtful layouts won’t benefit your business.

When you decide to use email marketing, keep things like your goals and market in mind as you build a strategy that will ensure you are successful. Each email you send should be part of a bigger plan and fit into a bigger marketing picture.

Email marketing is a great way to promote your business, reach your customers and accomplish a variety of marketing and business goals. But, before you start using this form of marketing, make sure it is the right fit for your business and market so you will be successful.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The Death of Paid Followers and Black Hat Social Media Techniques?

July 22nd, 2014 by admin

Since the beginning of social media, popularity or the amount of followers, likes etc… has been a big indicator of whether your product, brand or service has been doing something right. Five years ago, seeing huge numbers on social media sites provided a form of public validation and trust which was seen as a great indicator of a brand’s success.

From the start, people quickly figured out that creating thousands of fake accounts could provide an instant interest factor for your desired audience. Whilst working in the music industry I came across many producers and studios that would pay for followers, views and basic engagement etc… for bands and songs, daily. Black Hat social media techniques became a standard practice within the entertainment industry and before long this then became commonplace in the business sectors. No matter how terrible a product was/is, it could appear to have a huge following. Social media is now part and parcel of any good SEO strategy as the engagement will ultimately give your Google rankings a lift but times are changing.

 

Google has changed a lot over the last few years in a way that I think democratises the internet to a degree that favours ‘real’ interaction and engagement over spammy link building and paid for interest. Paying for cheap business directories and ten thousand followers on Twitter is no longer going to help you build your brand. This will make many digital marketers jobs’ more difficult in the sense that they now have to start engaging more with their clients’ products and begin creating actual marketing campaigns that drive relevant traffic. In my opinion all this is good and will ultimately reduce bounce rates and increase conversions, if you know what you’re doing. Not only did Google’s updates not affect my clients, it actually helped them secure higher positions than their competitors that are represented by less forward-thinking digital marketers which inevitably led to a drop in their rankings.

Google is now beginning to punish companies that have faked their way through social media. YouTube has already started making big moves against fake virality by removing billions of fake views from certain pop stars. If you pay for a fake social media lift by buying likes on Facebook so you suddenly receive one thousand likes in a week and then twenty the next, the Google social monitoring algorithm will know and your rankings will suffer, ultimately affecting the profitability of your business.

I’ve been saying this for over a year now but still some business owners are too short sighted and don’t think about the longevity of their companies. It’s been tipped that the next Google update is going to be specifically targeting spammy social media and a plethora of Black Hat social techniques so if you’ve paid for fake followers and likes then beware because Google is going to be targeting you, and your company will be at risk of losing a large percentage of your readership. Think about the long-term financial damage that you’ll incur by using cheap short term social media strategies. Expedia lost 25% of their visibility this year due to Black Hat Social Media techniques; just think how much business that cost them or imagine how much it’ll cost you financially to lose 25% of your client visibility.

If you’ve made a mistake then there may still be time to correct it and to hire a company that can begin creating real engagement-based social media strategies. Sage advice – Never go cheap on bin liners and social media strategies, if you do you’ll find yourself steeped in useless rubbish and regret.

The Plug

If you’re interested in implementing a social media strategy that works for your business and is based on a team doing real work then send me a message or contact me via johnny@bigfootdigital.co.uk

Unlike most digital marketing companies, we don’t implement 6 to 12 month contracts with our clients. We simply ask for a 30 day cancellation period. We structure our services in this way because we believe in the quality of what we do. Our work and the client’s ROI should speak for itself and so far it’s enabled us to go from strength to strength.

Johnny Pawlik

Digital Strategy and Business Procurement

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Don’t Stop after you Publish! What to do After you Post to Your Blog

July 21st, 2014 by Mark Woodcock
Image courtesy of Patsy/Flickr.

Image courtesy of Patsy/Flickr.

Publishing content to your blog is a key part of Internet marketing, search engine optimisation and content marketing. But, publishing blog posts is only the first step. To leverage your content and get the most out of each post, you need to follow up with a few key steps.

These steps should be part of your general Internet marketing strategy and your social media marketing plans. If you aren’t following up each blog post with these actions, you could be missing out on some of the benefits of blogging.

Create a Shortened, Trackable URL

Your content management system will most likely create a URL for your blog post. Take that URL and shorten it with a service like bit.ly so that you have a shorter version of the URL that you can track to find out how many people are clicking on the link and get an idea of what kind of content your audience likes.

Share through Social Media Accounts

Blogging brings more value when people see your content. Whenever you post to your blog, you should instinctively share the post through your social media accounts.

Whether you use Facebook, Twitter, LinkedIn, Pinterest or any other social media account, share each blog post there to reach your market and drive traffic to your site.

Incorporate into Email Marketing

If you use email marketing at your business, find ways you can use your blog posts in your campaigns. New blog posts can help you get your messaging in front of your market, inform your customers and drive traffic to your website.

You could include links to your blog posts in a marketing email or you could let readers subscribe to get email updates whenever you post to your blog.

Schedule the post for Future Use

Posts that have information that will still be relevant and useful later can be scheduled to be used again. If you use a social media scheduling tool, schedule the URL to be shared again later as part of your content marketing plan. Otherwise, include it in your marketing calendar to use for social media, content or email marketing again later.

Use for Content Inspiration

You can use your blog posts to brainstorm ideas for more content. Do this formally by creating multi-part posts, blog series or theme days or just informally by finding ways to expand more on the topic or blogging about related ideas.

This kind of blogging also gives you a good opportunity to build internal links on your blog and website, which can help with SEO.

Respond to Comments

Finally, don’t disappear after you publish a post! Keep checking in and responding to comments. It is especially important to respond to the first few comments because it will show other readers that you are listening to them and are there to answer questions.

All of these steps will help you reach your market, gain customers and get more value out of your blog. Start seeing more benefits by including these tips in your Internet marketing plan.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Facebook Testing new “Buy” Feature

July 18th, 2014 by Mark Woodcock

Facebook has announced that it’s testing a new feature that will let users buy products from businesses directly through the site or mobile app. This addition has the potential to make increasing sales through Facebook easier for businesses and could increase conversion rates for ads and posts.

What we Know About the Feature

We don’t know very much about this new feature yet, except that it will add a “buy” button to some Facebook ads and posts. This way, people can buy products through Facebook without leaving the site or app.

Facebook explained that the payment will be secure and users will be able to store their credit card information on the site or check out without saving payment information. It also states that payment information used on Facebook won’t be shared with other advertisers.

According to the announcement, the feature is currently being tested with some small and medium-sized businesses in the United States. Facebook says it will be assessing feedback, so it may be safe to assume that if the feature works well it could be available to businesses everywhere.

You can find out more about the test on the news section of the Facebook for business website.

How Businesses will Benefit

While this new feature hasn’t been expanded for all businesses and Facebook advertisers, it is an interesting development that could benefit your business later. Facebook seems eager to stay relevant and to entice more businesses to use the service and buy ads. If the tests go well, and the new feature is unrolled for all businesses, you could use it as a major part of your social media marketing campaign.

The addition of the “buy” button would give you a way to include a very visual and clear call to action. When you advertise products or just post information about them to your page, you could make it much easier for people to make a purchase.

Conversion rates could increase because making purchases would be faster and easier and customers could buy things as they use Facebook. People may be more inclined to make spur-of-the-moment purchases, especially if they don’t have to stop what they are doing.

Currently, advertisers can include links to their website and product pages, which makes it easier to convert people into buyers, but does require some extra work. The ads need to be enticing enough to convince someone that they are worth clicking on and exploring further. With the new button, some of that inconvenience could disappear.

How to Make more Sales Now

In the meantime, you can make sure your ads and posts are as optimised as possible to increase sales. Start by using ads that are appealing to your target market and make the shopping experience better. Link directly to a page where users can make a purchase and make sure the checkout process is easy.

To enhance your page, work to build a following of people who are likely to become customers and then post strategically so people will be interested in visiting your website where you can convert them to customers.

We’ll keep an eye on this test and keep you posted as it develops and if it becomes more widely available to businesses.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

7 Easy ways to get More Social Media Engagement Today

July 17th, 2014 by Mark Woodcock
Image courtesy of Goldy/FreeDigitalPhotos.net.

Image courtesy of Goldy/FreeDigitalPhotos.net.

Getting more engagement on your social media accounts can increase brand awareness, boost sales, drive traffic and encourage customer loyalty. Many businesses are constantly looking for ways to get more “likes,” comments and shares on social media.

To get the best engagement and see long-term benefits you will need to use some strategic social media marketing plans. But, here are seven quick and easy ways you can start getting more engagement today to jumpstart your accounts.

Start Asking Questions

One of the quickest and easiest ways to start getting some engagement is to ask questions. Ask for product feedback, opinions, reactions to events or responses on anything that will interest your market. People love to talk, especially about themselves, so use this to generate some responses and conversation.

Participate in a Group or Community

Groups and communities are the perfect place for conversation and interaction and can even help you gain more followers. Find groups that are related to your industry or community and that are likely to attract people who would also be interested in your business. Join existing communities or set up your own groups and start inviting people to join them.

Mention and Tag other Users

Generate responses and conversations by mentioning and tagging other users. Do this with a status update or by sharing content from another business and giving it credit. When you mention others in your posts, they will be more likely to respond, starting a conversation, or even share your post with their followers, helping you reach a larger audience.

Start a Conversation

Start a conversation by asking another user a question or commenting on someone’s post. As you start a conversation with someone else, other users may also join in and before you know it, you will be involved in a conversation with a group of people and eliciting all kinds of engagement.

Post Something Different

If your followers are used to the types of things you post and are no longer interested in interacting with them, change things up. You may want to make some permanent changes to your overall social media strategy, but you can test some different tactics by posting something new.

Post something that is different from what you normally post and go with something funny, entertaining, touching, amazing, awe-inspiring or even controversial. Sometimes all it takes to start generating more comments and interaction is a small change in what you post.

Crowdsource Something Simple

Crowdsourcing something simple, like a photo caption, is a great way to get people talking and involved with your brand. Other ways to do this include asking people to vote on a new blog design, asking people to comment on which of your products they like best, using fill-in-the-blank posts or asking for photo submissions. This tactic is similar to asking questions, but it involves more creative interaction.

Do a Giveaway

Giveaways are popular on social media and they are an excellent way to gain new followers, get comments and encourage people to share your posts. Make sure the giveaway is for something your market values and that it requires people to somehow interact with your brand on social media.

All of these tactics can help you generate more interaction on your account right away. Start using these tips and then when you find what works for your market, consider changing your social media marketing strategy so it will be more effective.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The Most Common Link Building Tactics and How to Use Them

July 16th, 2014 by Mark Woodcock

Moz has published its annual link building survey and the findings reveal a lot about how businesses use link building as part of their search engine optimisation campaigns. While industry standards have changed and things that were once considered good practice are now discouraged by Google, link building is still a legitimate SEO and Internet marketing strategy.

The study analysed responses from consultants, agencies, SEO and digital marketing business owners, other business owners and SEO managers. The results are compiled into an infographic so you can easily see what experts think about current link building strategies.

The link building tactics used most by the survey respondents can inspire you to find ways to enhance your own SEO campaigns.

Numbers represent votes by survey participants. Image source.

Numbers represent votes by survey participants. Image source.

Content and Outreach

Content marketing and SEO can work hand-in-hand to help you promote your business. Start with high-quality content and then make sure it is optimised with the correct keywords and links to your website.

Your content marketing plan should use content that provides value to your market, establishes your business as an industry expert and encourages people to take action. Use marketing channels, like social media, blogs, and popular websites, to make sure your market sees your content.

Infographic Promotion

Infographics allow you to convey a lot of information very easily. They are interesting to look at, visually attractive and break lots of information into smaller pieces that are easier and faster to take in.

To use infographics for SEO purposes, create some code your blog visitors and social media followers can use to embed the image onto their own website. This code should include a link back to your website.

The best infographics are professionally designed, include interesting information and are on topics that interest their target market.

Guest Blog Posts

Google has recently cracked down on low quality and illegitimate guest blogging. But, when done the right way, guest blogging can be an excellent form of link building. Only post content on high-quality sites that are reputable and don’t just exist to build links.

For optimal results, look for blogs that have lots of readers and attract your target market. Make sure the content you post provides value to the audience and also helps you raise awareness of your brand and promote your business.

Resource Pages

Resource pages are collections of links to articles and pieces of content that are all related. They aim to help people solve problems, offer comprehensive information and provide value. You can use resource pages on your own site and include content from third-party sources as well as a few links to your own content.

You can also create quality content and become a popular industry resource so that others will be more likely to include you on their resource pages.

Some of the less common tactics mentioned in the survey include:

  • Competitions and Giveaways
  • Local Citations and Business Directories
  • Forum Profile Links
  • Link Wheels
  • Social Bookmarks
  • Web Directories
  • Press Release Submissions
  • Blog Networks
  • Paid Links

Any kind of tactic you use should aim to provide value, be professional and use high standards. Link building should play a part in your SEO campaigns and these commonly used tactics could help your business gain higher rankings.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Simple ways to build Brand Awareness on Social Media

July 15th, 2014 by Mark Woodcock
Image courtesy of smarnad/FreeDigitalPhotos.net.

Image courtesy of smarnad/FreeDigitalPhotos.net.

Increasing brand awareness through social media isn’t a unique goal. Many businesses use social media, and other forms of Internet marketing, to make their brand, business, products and services more recognisable.

When your market knows who you are and what you provide, you can increase sales, become an industry leader and build trust with your market, which will help your business grow. With just a few easy tactics you can start building this kind of awareness through social media.

Ad Campaigns

Ad campaigns are a great way to promote your business and attract new followers on social media. Design a campaign specifically for people who don’t already know about your business or who have a very limited knowledge of what you do. The ads can be used to drive traffic to your website, increase sales or build your social media following.

Strategic Posting

Your social media campaign should give you direction and purpose. It should help you avoid random or unorganised posts and messaging. Make a plan that outlines what you want to tell people about your brand and what kinds of actions you want people to take, and then make sure your posts will help you accomplish those goals.

Develop a Personality

Part of your brand is your personality. Clearly define if your brand is fun, spontaneous, professional, casual, friendly or serious and then make sure that personality shows through on your social media profiles and posts.

It’s easy to get stuck in a rut and post monotonous content or updates that are dry and lack feeling and personality. Break out of this by becoming more human and conversational on social media.

Have Conversations

Social media is meant to be conversational, so talk to your followers! Accounts that respond to questions, ask for feedback and interact with others attract more followers. Having conversations can also help you get in front of more people and build your social media presence.

Some easy ways to have conversations include:

  • Asking Questions
  • Thanking Customers for Feedback
  • Commenting on Customers’ Posts
  • Interacting with other Businesses
  • Responding to Comments on your Posts
  • Giving Shout Outs to Partners or Community Members
  • Thanking Customers

As you start having conversations it will become a habit and before you know it your accounts will be a hub for your customers and draw the attention of people who haven’t heard of your business.

Be Consistent

It’s hard to establish a brand and increase awareness when you aren’t consistent. As you start to include these strategies in your social media plans, be consistent. This means posting regularly, continuing to have conversations and maintaining your presence.

When you are consistent you will establish your place on social media and you’ll become part of larger conversations. You’ll also be more visible to other users, which will help you raise brand awareness.

Using social media is a great way to increase brand awareness and by adopting just a few habits and making sure you are using your accounts strategically, you can inform your market about your business and grow your customer base.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Twitter’s new Analytics Dashboard Provides more Details

July 14th, 2014 by Mark Woodcock
Image courtesy of Esther Vargas/Flickr.

Image courtesy of Esther Vargas/Flickr.

Twitter has updated its analytics dashboard to provide more detailed information to businesses. With more information, you can see how your tweets are performing and even how your followers are interacting with them.

Who Can Use the New Analytics?

The analytics dashboard is available to businesses that have an advertising account, a verified account or that use Twitter cards. If your business has access to the previous analytics dashboard, you will be able to see the new data. You can also sign up for an account to start using the dashboard now.

What’s New?

Previously, businesses relied on basic information, like the number of retweets or favourites a tweet had, to find out how popular or successful it was. This is still a good way to get an idea of how many people are seeing your tweets and whether or not your market likes the type of information you are sharing.

But, these statistics were limiting and didn’t give businesses a very broad picture of what was happening with their accounts. That’s why the new dashboard is big news and will help businesses be more successful on Twitter.

Impressions

Now, you can see how many times your tweets have been seen on the Twitter website or one of its mobile apps. “Impressions” refers to the number of times a tweet has been viewed, not necessarily the number of people who have seen it.

Twitter allows you to see the total number of impressions for each tweet, an hourly distribution, so you can see when your followers see your posts, or the number of impressions your tweets have received in a 28-day period.

Link Clicks

Now, you don’t have to rely on third-party link shorteners to see how many clicks your links get. You can choose a specific tweet on your dashboard to see how many times a link was clicked on.

Hashtag Clicks

If you use hashtags as part of your social media marketing strategy, being able to see how many times they are clicked on can help you be more effective. Click on a tweet on the dashboard to see hashtag clicks.

App Installs and Opens

Businesses that use Twitter’s app cards will now be able to see how many times their apps were installed or opened.

Tweet-Induced Follows and Profile Views

The new dashboard will also let you see how many followers you are gaining and how many times your profile is viewed due to tweets you are posting.

If you took advantage of Twitter’s CSV export tool, you’ll be happy to know that now you can export data for up to 3,200 tweets, significantly more than the previous 500-tweet limit.

The more analytical information you can gather, the more you can assess your Twitter strategy and find better ways to reach your market. Start taking advantage of the new dashboard now by taking some measurements and then tracking different values over the next several weeks.

As you start to notice changes, find ways you can improve the way you use Twitter to get better results, reverse negative trends or just see even more success.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS