Google has launched an exciting new feature: 360-degree video ads. These ads are highly interactive and their scope and technical nature make them fun to watch. In March, Google announced that YouTube would support 360-degree videos and now the company is offering them to advertisers. With the right equipment, your business could use these ads […]

Read More

When you begin to focus too much on quantity instead of quality, you sacrifice the benefits that high-quality content can bring. In fact, in many cases, low-quality content can even harm your marketing efforts. There are three major problems that come with using low-quality content, but there are also some things you can do to avoid […]

Read More

Mobile videos have seen a rise in popularity and with smartphones and sites like YouTube, Periscope, Meerkat and Vine, specifically designed for videos, this tactic is even easier to implement. But, if you approach mobile videos without thinking through your strategy first, you risk doing more harm than good, damaging your brand’s reputation and failing […]

Read More