All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” […]

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Content marketing requires your business to create original blog posts, articles, videos, ebooks, reports, infographics and other types of content. One challenge many businesses face is not knowing what topics to use for their content marketing plan or even choosing the wrong topics. It’s vital that you choose topics that will help you promote your […]

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There’s a lot that comes with search engine optimisation. Many businesses feel overwhelmed at the thought of keyword research, link building, on-site optimisation, content creation, outreach plans, meta information and analytics. But, a good SEO strategy can be condensed into four essential elements. When you use all four of these parts your website will earn […]

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Facebook’s announcement regarding how updates from pages will appear in the news feed has some businesses wondering if they should change their social media marketing strategy. Changes to Facebook’s algorithm are nothing new, but when these changes could affect how often a business’ posts appear, you should take note. What Page Owners Should Know According […]

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