If you use social media marketing, chances are that one of your goals is to get people to share your posts so you can reach a much wider audience. Friends are very influential to consumers, so a person becomes much more likely to become a customer if his friends recommend and promote a brand or product.
But, sometimes getting your audience to share your posts is easier said than done. You’ve seen big brands with very engaged social media audiences and followers that loyally share their posts. How do they do it?
Post Shareable Content
This may seem like an obvious piece of advice, but posting shareable content will go a long way in getting it in front of a wider audience. People only share content they really like or they feel will benefit their friends, so create that kind of content. Things that are interesting, entertaining, informative, helpful and valuable will be more likely to get shared on social media.
Resonate with Your Audience
When you share content that touches your audience and that people can identify with, they will be more likely to share it. People like to share things they agree with or that moves them, so when you can accomplish that your content will be more shareable.
Content that inspires people to think and talk about a subject is more likely to be shared. Posts that include awe-inspiring content, are controversial or talk about in-depth topics make people want to share their opinion and share it with others to get their friends’ opinions too.
Let People Share Your Cause
According to a study by The New York Times, 84 percent of people share content that allows them to be supportive of a cause. Telling your brand’s story and producing content that demonstrates your cause will encourage people to share it on social media.
Ask for a Share
It’s okay to ask your audience to share your content once in a while. When you post something that you want to send to a bigger audience, tell your followers how exciting it is and ask them to share it with their friends. To make this work, you still need to create interesting content people will want to share.
Give an Incentive
You can also incentivise your audience to share your content. Doing a giveaway that requires entrants to share a social media post is a common way to do this. Other options include offering discounts and holding contests that require people to share a social media post.
If you want your social media audience to share your content, it needs to be interesting and valuable. Then, you can use other strategies to encourage people to take that step to share it with their friends on social media.
As more people begin to share your posts and content on Facebook, Twitter, LinkedIn and other sites, you will be able to reach a wider audience and make more people aware of your business so you can be more successful.