Image courtesy of adamr/FreeDigitalPhotos.net.

Image courtesy of adamr/FreeDigitalPhotos.net.

According to Deloitte, 72 percent of people in the UK have a smartphone, and what’s more, the Office for National Statistics reports that the number of people using a smartphone to access the Internet has doubled since 2010, from 24 percent to 53 percent.

You know your business needs to embrace mobile Internet use and that to be successful you need to reach your market through their smartphones and tablets. But, how do you do that? Businesses are regularly told to “go mobile,” and these four tactics can help you get started.

Create a Mobile-Friendly Website

A mobile-friendly website will make it much easier for your market to navigate your site, buy products, find information and respond to your calls to action from their mobile devices. Mobile sites are clean, organised and formatted to be viewed on a smaller screen.

We’ve all gone to a website from our smartphone and found it too hard to read or find the information we need. What do we do when this happens? We leave the site. Don’t drive your site visitors away with a site that is impossible to use on mobile devices.

Launch a Mobile Email Marketing Campaign

It’s also important that your email marketing campaigns are designed for a mobile market. More and more people are checking and responding to emails on their smartphones and if your email is easy to read on a small screen, it will be more effective.

Also keep in mind that people reading emails on their smartphones don’t always have time to read long emails, so keep your messages short and capture your market’s attention with your subject lines.

Write to a Mobile Social Media Audience

People use social media quite heavily on their mobile devices, so write for an audience that is on the go when you post to Facebook, Twitter, LinkedIn and your other social media accounts.

Short posts, images and links to mobile-friendly sites are easy to read and respond to from a smartphone. You don’t need to use these guidelines for all of your posts, but using them for some of them will help you reach your mobile market.

Produce Your Own Mobile App

Producing your own mobile app is a great way to get your business and products in your market’s hands. If your business can offer some value through an app, seriously consider providing one. Apps that offer entertainment, information, discounts and other perks that your market considers valuable can help you connect with your current and potential customers.

Do some research to find out what kind of app your market would be interested in and then make sure you build one that is high quality and that works very well. An app that doesn’t work well or is too frustrating to use will reflect poorly on your business.

As you develop Internet marketing strategies and tactics, do so with your mobile market in mind. Make sure your website and emails are easy to navigate on small screens and find new ways to reach your mobile audience through social media and apps.

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