As you create your search engine optimisation strategy, it’s imperative that you target keywords that your market searches for. Industry jargon and professional terms you use may not be the same terms your potential customers use, so ranking for those words may not be very useful.
But, how do you know which terms your market uses? There are some tools and strategies you can use to find the best keywords to target with your SEO campaigns.
Use Google Analytics
One of the most basic ways to find the words your market uses is to find out what they search for when they come to your site. Tools like Google Analytics let you access this list, so you can see what kinds of things people in your target market are searching for. This list is a great place to start doing keyword research, as it tells you what words people are already using.
Google Analytics also provides a lot of useful statistical information like traffic, bounce rates, time spent on site and so much more. If you aren’t using an analytics or tracking tool for your website, install one today.
Listen to Your Market
You might be surprised how much you can enhance your SEO campaigns just by listening to your market. Monitor your social media accounts, blog comments and other channels you use to communicate with your customers and potential customers. Pay attention to the terms they use and the way they talk about your business and products. This information will help you identify the kinds of words people are likely to search for as they look for your business or solutions online.
Look for Search Volume
Some SEO tools let you find search volume for keywords. As you start to build a list of keywords you may want to target, use one of these tools to see how many searches are being done for them. If the volume is low, your market may not actually be using those search terms. On the other hand, if it is high, you can probably assume that it is a good word to target.
Think Like Your Market
While there is no way for you to know what your market is thinking without asking people, you can brainstorm a good list of keywords by thinking like your market. Try to put yourself in your potential customers’ shoes and make a list of words you would use if you were looking for your business. Remember, parts of your market may not be looking specifically for your business, but for the solution you can provide.
For example, if you provide computer repair services, people in your market may not search for your business by name, but may search for terms like “computer repair in London” or “laptop repair prices.”
In the end, the best way to make sure you are using the best keywords for your business is to do some testing. Use these tips to choose keywords you think your market is using and then carefully track your efforts and results. As you discover which keywords are working for your business, you can start using related terms and find even more keywords to target.