Image courtesy of Philip Chapman-Bell/Flickr.

Image courtesy of Philip Chapman-Bell/Flickr.

With the holidays just around the corner, you may be preparing to set up your social media accounts so they will run on auto pilot while you are out of the office. Many, many businesses use social media scheduling tools to help keep their accounts active and to keep promoting content during holidays and just to help them keep up with their social media marketing.

The problem is, if you rely too heavily on social media scheduling, you risk looking like a spammer. Your followers know when you are simply pushing content on them and aren’t being genuine. Sometimes businesses fall into the trap of sounding robotic, losing touch with their market and becoming less genuine when they use social media scheduling.

Fortunately, there are a few ways you can use scheduling tools to help you keep up with your accounts without compromising your brand and becoming a spammer.

Start Finding and Creating Valuable Content to Share

First, don’t just write scheduled posts at the last minute for the sake of having posts. Start planning in advance by deciding what kind of content you want to share through scheduled posts and start finding it or creating it.

The idea is to be purposeful with your scheduled posts so that the content you share when you aren’t posting live is just as valuable as the content you would normally share. Don’t leave your audience hanging by posting less helpful content just because you are scheduling it ahead of time.

Write Scheduled Posts as if they were Live

Even though you are writing social media posts days or even weeks in advance, write them as if you were writing them to be posted immediately. Use the same style, tone and voice that you would normally use so that your audience can’t tell that you aren’t posting live.

Also be sure to use the correct tenses when scheduling posts. For example, don’t use the future tense unless it will be necessary at the time of the posting. Instead of writing “Don’t miss our holiday sale next week,” write “Don’t miss our holiday sale going on right now!”

Don’t Change Your Posting Frequency

When you sit down to schedule social media posts, it can be tempting to get carried away and schedule more content than you would normally post. If you do this, you will come across as spammy and you could even lose followers.

Instead, maintain your regular posting frequency even when you use scheduling tools. If you normally post three to four times a day, schedule posts to go live three to four times a day.

Check in Whenever Possible

One of the best ways you can avoid making your accounts look spammy when you schedule posts is to check in whenever possible. If you can, don’t rely completely on the scheduler to maintain your accounts for you, but find a middle ground. For example, maybe you can schedule posts that share content, but you can still log in periodically to engage with your followers.

Keeping an eye on your account even while content is scheduled to go live can also help you make sure things are running smoothly. When you log in you can make sure your posts are being shared and monitor activity more closely.

Using social media scheduling tools can help you manage your social media accounts, especially during busy weeks or when you won’t be in the office. These guidelines can help you make sure your accounts maintain their followers, stay active and continue to provide value to your market.

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