Email marketing is a great way to help you sell products, get more traffic and build your business. In fact, according to Monetate, email marketing has a higher conversion rate than search marketing and social media marketing put together.
If one of your goals for the next year is to grow your email list, these tips can help you get more subscribers so you can bolster your email marketing campaigns and be even more successful.
Rethink Your Subscription Form
Simple subscription forms that don’t ask for too much information are more effective than long, complicated forms. Make your form easy to fill out and don’t scare away potential subscribers by asking for too much personal information. Use colours, design and shapes to draw attention to your form and put it somewhere where your market can’t miss it.
Offer a Free Sample
A very common way to gather email addresses is to offer a free sample when people submit their email address. The kind of sample you offer will depend on your business, but some common freebies include ebooks, design files, webinars, videos or white papers. Make sure your free sample is something that will attract and interest your market.
Invite Current Customers to Subscribe
As you work to build your email list, it’s easy to forget about your current customers, but these people might be among the most likely to want to receive updates from your business. Invite your customers to join your list through email, a blog post, social media or by using a kiosk at your business location.
Provide Relevant and Valuable Content
Provide valuable content on your blog, or anywhere else, that your market will want to get more of. When people recognise that you have some value to offer and that they don’t want to miss your content, they will want to subscribe to your list.
Offer Something Special to Subscribers
Another great way to build your list is to offer something special, like different content, discounts, sneak peeks for new products, or early access, to people who subscribe. Make sure you advertise these benefits so people want to join your list.
Link to Your Opt-In Form from Other Sites
Advertise your subscription form on other websites so you can target new audiences and make it more likely that your market will find and fill out your form. Share your link through social media, add it to your biography when you submit guest blog posts or share it through advertisements.
Do a Giveaway that Interests Your Market
Giveaways are a great way to capture peoples’ attention, and when you use a giveaway to collect email addresses, you can build your list. You can either make this a one-time project or you can offer a monthly giveaway to one of your subscribers, encouraging people to sign up.
Leverage Other Forms and Site Interactions
If there are other places on your website where visitors enter their email address, add a check box people can click if they want to opt in to receive your emails. This is a very simple way to get more email subscribers, since people who are already interacting with your site may be more likely to want to receive updates. It also requires very little work so it’s easy for people to sign up.
As you start the new year, use these tips to help you build your email marketing list so you can use it to promote your business and supplement other marketing plans.