Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net.

Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net.

In just a matter of weeks, 2013 will draw to a close and we’ll be on our way to a new year. With a new year comes lots of opportunity for change and growth, and you will need a solid website that will help your business reach its fullest potential next year.

While you may not be able to do a complete website overhaul before the end of the year, you can certainly make some changes that will make your website more effective.

Reassess Keyword Use

Depending on the business you have and the industry you are in, the keywords you use for your search engine optimisation campaigns probably change periodically. If you haven’t assessed the keywords on your site for a while, now is the perfect time to do so.

Check to see which keywords you are using and decide if there are better options. Then, make sure the density is adequate and all keywords are used naturally, and not forcefully, throughout the copy.

Check for Current Calls to Action

Your keyword focus isn’t the only thing that has likely changed over the last year, your calls to action may have changed too. Look at each page of your website and check to make sure each includes a current call to action. The calls to action you use should help you reach your marketing and business goals.

Launch a Mobile Version

There’s no question that mobile Internet use has increased significantly and it will probably continue to increase. There is a good chance that a large portion of your market views your website from a smartphone or tablet, but is your website ready for that?

Before the end of the year, launch a mobile version of your site so it will be easier to read, view, navigate and use for these mobile users. This group is significant, and you don’t want to miss an opportunity to meet its needs.

Use the Right Social Media Buttons

Throughout the last year, did some of your social media accounts grow? Did you put a bigger emphasis on some than you did others? Did you join new social media networks? Make sure the social media buttons on your site are for the sites you use and that they direct people to active, helpful online communities.

Now is also a good time to make sure you provide social media buttons throughout your content so your readers can easily share it through their own social media accounts.

Create a New Opt-In Offer

Is your opt-in offer or freebie getting a little stale? Your free offer may be outdated, no longer appeal to your changing market or have lost the interest of your site visitors. If you offer something like a report, download, free sample or discount to gather email addresses and build your email marketing list, this is the perfect time to create a new one.

Over time, these free offers lose their lustre and need to be replaced. Consider creating something that will highlight what your business does and that is of high value and interest to your market, so people will want to claim it.

As the year comes to an end, it is the perfect time to make sure your website is current and ready to help you meet your marketing and business goals next year. Start paving the way for success by making these simple changes to your site.

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