With the new year comes new opportunities to fine tune your website so it will effectively help you reach your market so you can reach your goals and succeed as a business. It’s a good idea to reassess your website on a regular basis to make sure that it is optimised to its fullest potential and it is still aligned with your goals.
Here are 15 things you can do to update your site for the new year. Use this list as a guide, or checklist, as you decide which changes you should make and which areas of your site are already performing well.
Rewrite Your “About” Section
Has your company’s focus, range of services or even purpose changed since you last updated your website? Make sure your “About” section is up to date and really defines who you are and what your business does.
Plan Blog Posts in Advance
As your company develops and as you get to know your market, you will know what kind of content you should provide. Consider how your business and market has changed and plan a few weeks’, or even months’, worth of blog posts in advance. This helps you be more strategic about your content and makes it easier to keep up with your blog.
Optimise for Current SEO Goals
If your search engine optimisation goals or target keywords have changed since you last updated your website, optimise your content so it reflects your current goals. It’s very important that you use the keywords you want to rank for and that things like site speed and meta data are all optimised.
Improve Your Calls to Action
Now is also a good time to make sure your calls to action are current. Are you asking your market to do the things you want them to do? Current calls to action are very important to making your website effective.
Your website needs to help you establish your credibility so that your market will want to work with you and trust you enough to do business with you. A website that is professionally designed, well organised and has high-quality content will help you establish credibility.
Make it Easier to Get in Touch
Can your market find your contact information easily? If you want people to contact you, make sure it is easy for them to get in touch through email, contact forms, phone or even online chat.
Update Products and Services
If you have any products or services that aren’t listed on your website, add them as soon as possible. Also be sure that product specifications, details and prices are correct.
Update Social Media Links
Links and buttons to your social media accounts should take visitors to active accounts. Make sure you are linking to accounts you actually use and consider removing links to inactive accounts.
Declutter your website so your visitors won’t be distracted and miss your calls to action, have a hard time finding what they need, or worse, leave your website. Remove unnecessary content and extra links and images.
Offer a Few Key Choices
When you offer too many choices to your market, people can become distracted, confused or overwhelmed. Instead of presenting a lot of information on your homepage, offer a few key choices that will lead your market to respond to your calls to action.
Create a Mobile Version
Web traffic is becoming increasingly mobile and if you don’t have a mobile-friendly website, your business will be left behind. Create a site that can be easily viewed and navigated from a smartphone or tablet.
Add Key Information to Every Page
Remember that people don’t always arrive on your homepage. Sometimes they find your site through blog posts, product pages, your “About” page or any other page on your site. Knowing this, it’s important that you include key information, like your contact information or mission statement, on every page of your site.
Make it Easy to Share
Can your market easily share your pages or blog posts? Make sure it’s easy for people to share your content so they can help you spread the word about your business and bring more traffic to your site.
Strike a Balance Between Copy, Whitespace and Images
Websites that are too copy heavy or too full of images can be hard to read. When visitors come to your site they won’t know where to look first and could be overwhelmed with all the content. Strike a balance between copy, whitespace and images to make it easy for your visitors to navigate your site.
Install Analytics or Tracking Tools
Using analytics or tracking tools, like Google Analytics, on your website will help you monitor its success, how your visitors navigate your site and how successful your optimisation efforts are.
As you begin to prepare your Internet marketing strategies for the new year, update your website so it will help you be more effective. You can use these tips to enhance your site and find even more ways to make it better.