People who watch product videos are 85 percent more likely to buy the product than those who don’t watch the videos, accordion to Internet Retailer. This statistic alone shows how powerful video marketing can be and what an impact it can make on you business.
YouTube is one of the biggest channels you can use for video marketing. The site reports that it has more than 1 billion unique visitors every month. Tapping into that audience and using YouTube to reach your market could be very beneficial for your business.
These guidelines an help you get started with YouTube video marketing.
1. Choose the Best Market and Message
First, decide which of your markets is most likely to respond well to a video. Consider things like demographics and self interests as you decide who to target your video toward. Then, decide what kind of message your video will send. There are literally hundreds of different things you can do with video, from product launches to how-to videos. The messaging you use will depend on your current marketing strategy and goals.
2. Set up a Channel and Update it Regularly
It is absolutely essential that you set up a YouTube Channel to post your videos to. Your channel will become a hub where your viewers can see all of you videos and even learn more about your business. Make sure your profile is complete and includes a link back to your website. Every time you upload a video, write a complete description and include keywords where appropriate.
Recently, YouTube has unrolled the ability to stream live videos. When you are logged into your account, go to “Account Features” and click the link to apply for the ability to use this feature. Live video capabilities are being activated across accounts gradually, so you may not be able to use this feature right away. However, live videos could become a powerful part of your video marketing strategy.
As you start using video marketing, it is best to upload videos on a regular basis. Failing to do this will make your YouTube account look empty and will prevent you from taking full advantage of the benefits of video marketing.
3. Promote Your Videos and Build an Audience
As you create and upload YouTube videos, you need to promote them and build an online audience. Remember that while your videos are posted to YouTube, you can use all kinds of other channels to promote them. Use things like your other social media accounts, your blog, your website, and even printed marketing materials to advertise the videos and direct users to your YouTube channel.
Then, you need to work to build a YouTube audience for your videos. Doing this is very similar to building an audience on Facebook, Twitter, Instagram or any other social media site. Attract followers, engage with them, and continue to provide quality content and your YouTube community will continue to grow.
These three steps can help you get started with YouTube video marketing. As you begin to implement videos into your social media marketing campaigns, track how effective they are and then use what you have learned to enhance your video strategies.