If your website isn’t performing as well as it could be, you may be anticipating a major overhaul. Sometimes you will need to make some major changes to your website to accomplish your business and marketing goals, but other times you can make smaller changes and still see positive results.
In fact, some of these changes can be made in just one week. Here are five things you can do to improve your site’s performance.
Improve Navigation Menus
How easy is it for your visitors to find what they are looking for on your website? Assess the navigation menus on your site and see if there are ways you can make them easier to understand and more effective.
One tip is to make sure your menus aren’t overly complicated. Give visitors a few choices that lead them to helpful content throughout your site.
Highlight or Change Calls to Action
Another way to improve your site’s performance is to highlight or change the calls to action you are using. If the calls to action are in line with your current goals and marketing strategies, find ways to draw attention to them visually. You can use clear language, colours, contrast and design elements to make a call to action stand out.
If the calls to action on your site do not match your current strategies, rewrite them so they will help you be more successful.
Remove Outdated Information or Clutter
Clutter can make your site very ineffective. If your visitors can’t find the information they need or are distracted, they won’t stay on your site for very long. Remove information that is outdated or unnecessary so that your site is more streamlined and focused.
If your site seems cluttered but you don’t feel that you can remove any information, try reorganising it into smaller paragraphs, visually separating sections or even moving some content to other pages.
While you are removing clutter, revisit your site’s copy to make sure it is likely to help you reach your goals. The copy should have the right tone and voice for your brand and should include proper calls to action. Rewrite any copy that is dated or that isn’t helping your site be more successful.
Check for Branding
Sometimes businesses’ brands evolve over time, but their website gets left behind. It is very important that people who visit your site identify it as part of your business. They need to see the same branding no matter how they interact with your business: through social media, traditional marketing, in your business or on your website. Check things like colours, style, voice, logos and design to make sure they are all in line with your current brand. If they aren’t, update them as soon as possible.
Making these five changes to your website can make it more beneficial to your business and marketing plan. Start this week by updating your site content and reassessing things like navigation menus and branding.