Onsite search engine optimisation is an important part of any SEO campaign. Onsite SEO is different than offsite SEO, but some of the tactics that you use for offsite strategies can also be applied to onsite optimisation. Both onsite and offsite SEO tactics should work together to increase your site’s page rank and boost search rankings. Here are five hotspots on your website that need to be SEO optimised.
Headings and Tab Names
Headings can give you a good idea of what a page is all about, so search engines pay special attention to them. Make sure the keywords you want your site to rank for are in the headings on all your pages. These keywords should also be tab or page names throughout your site. If you use a blogging platform like WordPress, the titles you give pages may automatically appear as headings and tabs in your navigation bar. If they don’t, work with your site designer to make sure your keywords are in the right places throughout your site’s structure.
You probably already know that your keywords need to be used in your site’s copy. But, have you checked to see how often your keywords are used? The keyword density, or the number of times keywords appear in a certain piece of copy, is important to onsite SEO. If you don’t use keywords enough, they won’t benefit your site very much. However, if you use them too much, you risk looking spammy and even hurting your search rankings. The general rule of thumb is to use each keyword two to three times per 500 words of copy.
Meta Tags, Titles and Descriptions
The meta tags and descriptions on things like images and pages are very important. Search engines use these elements to understand what your site is about and how to rank it. When you add images to your site, try to use keywords as the images’ tags. Titles and descriptions are used on pages and blog posts and should also include keywords. Keep in mind that a page’s title and description will appear in search results, so they need to be user friendly and entice people to click on the links to your site.
Internal Link Anchor Texts
Links within your website, which link to other pages on your site, can also help you build your page rank and increase rankings. But, the key to making this tactic work is to use keywords as the anchor text for the links. Don’t use words like “click here” or “buy now” for anchor texts. Instead, use words you want your site to rank for, just like you do when you build external links to your website.
The URL slug is the exact URL of a page on your site. Usually, a slug will look something like: “http://mybusiness.com/page-title.” Many website platforms create random slugs that are full of letters and numbers that don’t make a lot of sense. Not only are these URLs ugly, they aren’t good for your onsite optimisation. Make sure each page and blog post you create has a URL that is descriptive of the page and includes keywords. Some publishing platforms have a setting you can turn on that will automatically create slugs that use your post or page titles. If you turn this on, remember to use keywords in your titles so they will also appear in your slugs.
Onsite optimisation should be a key part of your SEO strategy. These five areas of your site are a great place to start optimising and should be revisited often to ensure they are in line with your current keyword and SEO strategy.