If you manage a Google+ business page, you know that historically the site hasn’t offered much by way of management and measurement tools. But, Google has just unveiled a new dashboard that makes it possible for page managers to measure some basic analytics for Google+ and manage their information across all of Google’s products.
Perhaps one of the biggest benefits of the new dashboard is the ability for businesses to manage their information across several of Google’s products all from one place. The new dashboard ties together tools like Google+, Google Maps and Search.
From the dashboard, managers can update business addresses and contact information, access analytics and even post to Google+, all from one place. Users can also see Google+ notifications, upload photos and start Hangouts from the dashboard.
If you use the new dashboard, you’ll also be able to manage your AdWords Express and Google Offers accounts from the same place. You’ll be able to access your information and look at statistics relating to your campaigns so you can strategically use these tools.
The dashboard will even show you the top locations where people search for driving locations to your business, so you can better understand where your customers are and how to cater to their needs and reach them through marketing.
Basic Google+ Analytics
By verifying your business, you can also access some analytical information about your business’ Google+ account from the dashboard. You’ll be able to see how many followers you have, when you last posted to your page and how people are interacting with your posts, among other pieces of information.
Being able to measure how your business is doing on Google+ is a vital part of successful social media marketing. If you aren’t sure how your posts are being received, or what kinds of content captures your market’s attention, how will you know how to get the most out of your account? These statistics can help you use Google+ to your benefit.
Easy Access to Google+ Sharing Tools
The dashboard also has a tab called “For Your Site” that has links to things like +1 buttons and badges so you can incorporate your Google+ account into your website. These tools will make it easier for your audience to share your content on Google+, which can help you get the word out about your business.
While some of the tools and information available on the new dashboard have been available to users before, this is the first time they have all been easily accessible from the same place. The dashboard makes it possible for business to manage their information across several Google products all from one place, making the task easier and ensuring consistency.
If you use Google+, you can login into your account and access the dashboard from the menu on the left side of the page. From there, you can verify your business and access all the features the new dashboard has to offer.
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