How to Pin Like a Pro to Increase Site Traffic

Image courtesy of Bunches and Bits {Karina}/Flickr.
Image courtesy of Bunches and Bits {Karina}/Flickr.

Image courtesy of Bunches and Bits {Karina}/Flickr.

When you know how to create appealing Pinterest posts, you can build your social media presence and drive traffic to your website. Pins are linked to the page the image is from, so if your posts are intriguing enough, Pinterest users will click through to your blog or website. What does it take to create a compelling Pinterest image and post?

High-Quality Photographs

When the images you use are high quality and visually appealing, they will be more likely to be repinned. People will also be more likely to visit your website because high-quality images signals high-quality content.

High-quality images have attractive lighting, are colorful, use interesting angles and are unique. Since Pinterest is filled with images, you need to make your posts stand out, and high-quality photographs can help.

A study by Curalate found that pictures that are red-orange get repinned about twice as often as images that are blue and that images with several dominant colors get repinned about three times as often as pictures with one dominant color. The study also found that Pinterest users prefer images that have medium lighting (they are repinned 20 times more than dark images), smooth textures and that don’t include faces.

Words with Images

Combining words with images can make your posts stand out. Sometimes people browse pictures on Pinterest without looking for anything in particular. When your images have words on them they will grab users’ attention and could even encourage them to visit your site. Consider using words that describe the content linked to the image. Words like “how to,” “tutorial,” “ideas,” “discounts,” and “inspiration” can all encourage viewers to visit your site.

Another way you can use words with your Pinterest posts is to add your company name (or logo) or website. This instantly brands your posts and adds recognition for your brand.

Don’t Discount Descriptions, Keywords and Board Names

The descriptions you write for your Pinterest images are very important. Not only do they tell users more about your posts and the content on your site, they can also help users find your posts. Use keywords and terms people are likely to search for so that your posts will appear in search results. You can also use Pinterest board names strategically to help build your presence on the site. Use names that describe the kind of content you share and that include keywords.

As people begin clicking on your Pinterest images and landing on your website, it’s up to you to keep them there and inspire them to respond to your calls to action. Think strategically about the pages you share on Pinterest so you can prepare them to help you meet your goals. If you are sharing images from your blog, think about what readers see when they visit your blog post. Then, think about what they should see to help you meet your goals. For example, if you want to increase the sales of a product, make sure the blog post has links to the product and copy that encourages readers to make a purchase.

Pinterest is a hugely popular social media site that can help you drive traffic to your website. Use beautiful images, strong words and strategic descriptions to increase your posts’ click-through rate and boost your site’s traffic.