Since the portion of Internet traffic that comes from mobile devices is always increasing, your company should be aware of what mobile search engine optimisation is and how you can make sure your site is optimised for mobile searches.
In short, mobile SEO is the practice of attaining search engine rankings for mobile devices. Many search engines, including Google, have mobile specific sites that are coded slightly differently than the sites users access from a computer. When it comes to mobile SEO, your task is to attain rankings for keywords that mobile users enter into the search bar and then make sure readers have a positive experience on your mobile site.
Why Mobile SEO Matters
According to Mobile Marketer, 30 percent of online searches come from mobile devices. As smartphones become the norm and as gadgets like tablets and e-readers become more affordable, mobile Internet searching and browsing is becoming more practical and popular. Chances are, at least a portion of your market contributes to that 30 percent of mobile searches. Your site may be fully optimised for computer searches, but with the growing popularity of mobile Internet use, you can’t afford to skip mobile SEO.
Taking the First Mobile SEO Steps
Create a Mobile Version of Your Site
Your mobile optimisation efforts won’t do much good if your site isn’t mobile friendly. Your users need to be able to easily navigate your site when they find it, otherwise they will leave, looking for what they need elsewhere.
Make it Short and Simple
Some companies have a different version of their website for mobile users. If your desktop site is content heavy and has a complicated navigation menu, you may consider making a more simple version for mobile users so they don’t get lost in your content or frustrated with your site, which will hurt your brand and increase your bounce rate.
Use Mobile Keywords
If you use Google Webmaster Tools, you can find out what kinds of keywords bring people to your site while on their mobile devices. The mobile keywords for your site may be very different than the keywords that bring desktop users to your site. Know what these keywords are and then use them in your mobile SEO campaigns.
Make it Fast
Mobile Internet use is sometimes very short and fast. People who search for things online are sometimes traveling or looking for a quick answer, so it’s vital that your site loads quickly. You can use free tools at MobileMoxie to find out how fast your site loads on all kinds of mobile operating speeds.
Don’t Forget Social Media
Social media is likely already a part of your digital marketing plan, so be sure to include it in your mobile SEO efforts. Most people use social media on their smartphones pretty heavily, so you can use that audience to help increase the traffic to your site. You should also include social sharing buttons on the mobile version of your site, since users often share content from their phones.
While mobile SEO may be similar to desktop SEO, it has its differences. Things like different keywords and a slightly different audience can make a big difference in how you approach site optimisation for mobile devices. The key is to find out what your mobile audience is looking for and then deliver it efficiently.