The start of a new year is the perfect time to reassess your company’s website and make enhancements or needed updates. Reviewing and revamping your website can be daunting, especially if you have many pages or a complicated navigation system. Approaching the process with an organized checklist can help make things easier and will help you be more efficient.
1. Does your site load correctly and quickly?
Hopefully, if your site was ever broken during the year you fixed it. However, if there are any elements that aren’t running smoothly or if your site loads extremely slowly, now is the time to fix it. Of course, a broken site will deter readers and customers, but it will also harm your search rankings.
2. Does the site reflect your brand?
Ask yourself if the overall design of your site reflects your brand. Look at the colors, logo and general look and feel of your site and make sure it is easily recognized as your company’s site. If it isn’t, determine what needs to be done to make your site more branded.
3. Is your message current?
Your company’s message likely changes over time to accommodate new products or services or to target different markets. You probably updated your marketing strategy with your new messaging, but you may not have updated your site yet. Check the site’s current messaging to make sure it is up to date.
Over time, businesses tend to add content to their site haphazardly, making the site’s organization and navigation blurry. It becomes harder for readers to find what they are looking for, and the URL structures of the pages may not be search engine optimised. If needed, organize your pages and optimise your URLs.
5. Are you taking advantage of your traffic?
You should be finding ways to use the traffic your site attracts. Depending on your marketing plan, you could do this by eliciting email subscriptions, gaining blog or social media followers, and of course, selling products. Your website should include elements that help you follow through with capturing your site’s traffic.
6. Do you have a means for frequently adding content?
Fresh content and websites that are updated frequently gain higher search engine rankings. If your site doesn’t already have a means for adding fresh content, set one up. This could be in the form of a blog, news page, newsletter, product highlight, or anything else. If you already have a system set up, make sure it is being used.
7. Is there a clear call to action?
Along with your messaging, your site should include a clear call to action. It should get the attention of your market, send a message and then encourage your audience to take action. If it doesn’t, your site is lacking a major part of a sound digital marketing strategy.
8. Does your site include basic search engine optimisation elements?
While you are rewriting content and tweaking your message you should also make sure your site includes optimisation elements like keywords, meta descriptions, headings and a logical navigation structure.
Revamping your site step by step by following these guidelines will help make the entire process easier and will help you make sure you aren’t missing any of the key elements of a successful website. Kick off the new year with a new, more effective website!