March 2012

21 Mar Measuring Social Reach

When you’re running a social media marketing campaign, it’s likely that you’ll want to measure the result of all your hard work. If you’re dedicated to pinning, tweeting, posting and liking—which can be rather time consuming—you won’t want to be spending hours looking at the...

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20 Mar What is: Content Marketing

Content Marketing: it’s the latest buzz word. ‘Content is king’, it’s ‘here to stay’, it’s the next ‘big thing’. In the days of all-things-digital-and-social, consumers can’t get enough of the content—apparently. Also know as branded content, content journalism, brand journalism, digital entertainment, and a whole...

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18 Mar How to: Storify

Wouldn’t it be great if there was a way to compile interesting things from across several social media platforms, and then present it in a beautiful and searchable way? Well, you’re in luck, as the lovely folks at Storify have been allowing you to do...

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