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Archive for January, 2012

#20things revealed

Tuesday, January 31st, 2012

Syzygy, the London based digital agency, rocked twitter with this stunning illustration showing 20 events from 2011. Back in December they asked their twitter followers to spot the 20 viral events shown in the picture; this got them over 2 million Twitter impressions and over 500,000 Facebook impressions. Yesterday, they revealed those 20 events.

How many did you find?

(more…)

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The Social Media Revolution

Friday, January 27th, 2012

I find it amazing how quick the social media world is changing, and constantly advancing. Social media is revolutionising the way we share news, ideas and opinions.

Here are just a few amazing statistics sourced from Socialnomics that show just how important social media is becoming:

  • Over 50% of the world’s population are under 30 years old and an amazing 96% of them have joined a social network.
  • In the US Facebook tops Google for weekly traffic.
  • Social Media has overtaken porn as the number 1 activity on the Web
  • It took Radio 38 years to reach 50 million users, it took TV 13 years. The internet took 4 years and the ipod took 3 years.
  • Facebook added 200 million users in less than a year.
  • If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  • 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  • 50% of the mobile Internet traffic in the UK is for Facebook, people update anywhere at any time.
  • The second largest search engine in the world is YouTube
  • Wikipedia has over 15 million articles. Studies show it’s more accurate than Encyclopaedia Britannica
  • If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
  • There are over 200,000,000 Blogs
  • 78% of consumers trust peer recommendations, Only 14% trust advertisements

 

These statistics are only going to increase in the next year, making it hard to comprehend what social media is going to be like in the near future. I can only describe the future of social networking as exciting and unpredictable, and I can’t wait to be a part of it!

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Facebook Gives Employment Boost to the UK Economy

Wednesday, January 25th, 2012

Since my last post I have been spending a lot of time working on the social media marketing side of things and I’ve been amazed by the impact the Facebook has had in the social media marketing world. I have quickly realised that Facebook is no longer a virtual community for University students to share information with friends. This social network has rapidly evolved into a networking platform for individuals as well as businesses to share information however trivial or vital.

I was amazed to discover that according to thenextweb.com that Facebook alone has supported 35,200 jobs and contributed £2.2bn to the UK’s GDP, and £127 billion across the whole EU – and yet here I am, an employee of a Digital Marketing Agency employed to work specifically on this social media platform! So I am evidence that Facebook is indeed creating employment in Yorkshire right now!

Social Media Agency

 

Facebook is ramping up its efforts to position itself as a serious advertising platform for businesses and here at Bigfoot Digital we are busy managing PPC campaigns for a range of clients who are keen to grab a piece of the social action.

According the recent The Next Web article on the subject, the CEO at Facebook has announced up to £4.2 million worth of advertising credits for EU firms, and the Europe-focussed “Ad Boost” programme aims to reach 50,000 small businesses across the UK, France, Germany, Spain and Italy. The programme is designed to act as a “carrot-on-a-stick” for companies that have yet to advertise on Facebook.

To encourage small businesses to participate in the Ad boost programme, Facebook has announced that a series of road shows will be held across the UK over the next six months which will run in conjunction with the British Chambers of commerce. As a social media apprentice I am really excited to hear this news; Bigfoot Digital is a member of the Barnsley and Rotherham Chamber of Commerce so my next task is to find out when this road show is coming to our area. This is a date for my diary that I am not going to miss!

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SEO Agency Prices

Tuesday, January 24th, 2012

As an SEO agency, over the years we have had many different requests for how to handle new clients and how they would like to pay for our services. The most popular one being that we should market their services for free and then take a commission whenever they sell a product that was directly connected to the work that we had done.

Typically, this scenario would probably never be of interest to most high end SEO agencies. If we ever really wanted to promote products for a commission we would just join one of the big affiliate networks like:

  • LinkShare
  • Commission Junction
  • Affiliate Window

And promote any one of thousands of products available with the benefit of having professionally designed affiliate tools to help us with sales. Whilst this particular pricing model seems like the wrong way to go for most agencies, there are it seems a few agencies that will do this for you (see graph below).

The other thing that we get regularly is comparison to poor low priced SEO services. Prospective clients will often say things like “Joe Blogs down the road will do my internet marketing for just £50 per month and he guarantees me 10 first page rankings for this”.  First page rankings for £5 per keyword per month guaranteed, I dont thing so!!!

Have a look at this graph to see how agencies retainers stack up from one country to the next:

Many SEO agencies will quote a day rate for their services which is then broken down into hours i.e. £400 per day equals £50 per hour in an 8 hour day. What typically happens from here is that for every minute they spend on your work, whether in a meeting, on the phone, actually doing some SEO, the time is recorded up until you have spent your monthly budget. This practise is actually more prevalent within web design agencies than SEO companies but the practise of recording every bit of time spent on clients work is still a popular way for many agencies to be able to justify profitability by client.

If you are running an agency, how do you allocate clients work for the month? Is it as straight forward as: the client has paid for 2 day’s work this month so that is allocated to a member of staff to work on only that client for 2 full days?

In most cases when you take on a new client there are no additional major expenses like employment, computers etc… Therefore with overheads to some point fixed and with many SEO jobs only requiring time instead of a monetary investment, it is easy to over deliver for your clients, so why dont many of the top end agencies do this?

Recently a survey was done by SEOmoz regarding SEO pricing from different countries around the world. An infographic was put together by AYTM and the full results can be seen here: http://www.seomoz.org/blog/seo-pricing-costs-of-services

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Another Great Year Planned for Burgess Pet Care

Friday, January 20th, 2012

As one financial year comes to an end for our long term client, Burgess Pet Care, we look to 2012 and the exciting activity we have planned with them.

Burgess Pet Care is a leading Yorkshire based pet food manufacturer. We’ve worked with the team there now for several years and this time of year is always a very busy one, as we learn about their business plans for the coming year and start to plan our internet marketing activity to suit.

But it doesn’t just start now. We’ve been in planning discussions with the Burgess Pet Care marketing team since early October, in readiness for their new financial year.

Bigfoot Digital comprises a team of internet marketing strategists and so we like to get involved early on in the planning stages. This enables us maximise the success we can achieve for clients.

With a more proactive approach than you’re likely to find with most digital agencies, we like to make our clients aware of the online possibilities for their brands. By meeting and discussing opportunities and our recommendations early on, we’re able to help our clients shape their marketing strategies, better plan campaigns and make more effective use of their marketing budgets.

We’ll be unveiling all the wonderful plans for Burgess Pet Care over the year but for now that remains top secret. Suffice to say we’re really looking forward to getting our teeth into it!

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Bigfoot Digital Welcomes a Swanky New Client

Wednesday, January 18th, 2012

The team at Bigfoot Digital are thrilled to be partnering with fast growing e-commerce business, Swanky Maison, in an alliance that’s set to be very rewarding for all.

Swanky Maison is an online boutique selling handmade homeware and unique gifts created by up and coming UK designer-makers. The business launched in 2009 and has enjoyed steady organic growth over the last few years, selling on behalf of over a hundred talented designers.

With a strong brand, a clear USP and well established operational systems, Swanky Maison is now ready to launch into a massive SEO campaign, driving significantly more traffic to the site. Swanky Maison is all set to handle the vast increase in sales that’s predicted as a result of all the online marketing activity we have planned.

Director of Swanky Maison, Cath Harrison, says: “We’ve worked incredibly hard since the conception of Swanky Maison back in 2008 and we’re so excited about working with Bigfoot Digital. If we only achieve a fraction of what Mark and Lindsey predict, then this partnership will prove incredibly worthwhile. This year, Swanky Maison has reached a cross roads, we could continue to grow organically or really go for it. Well we’re really going for it!”

Commenting on Swanky Maison, Mark Woodcock says: “This is a great site with huge potential but there’s a lot of work to be done to reach our goals. Over the coming months we’ll be starting Search Engine Optimisation, building on the existing Social Media presence and looking into affiliate marketing schemes as well as other Internet Marketing activity. We predict that Swanky Maison is going to be a very different beast in less than a year’s time as awareness of this fantastic shop spreads like wildfire.”

Well let’s hope so. We’ll be keeping you up to date with the progress of Swanky Maison and indeed all our clients over the coming months. These are very exciting times!

A taste of what's available from Swanky Maison

 

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An Infographic Look at How Google Views Affiliate Marketers

Tuesday, January 17th, 2012

Google Hates Affiliates.

Internet Marketing Infographics by SEO Book

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Best foot forward for Bigfoot Digital

Monday, January 16th, 2012

No sooner have we moved into the Barnsley Digital Media Centre and already we are on the move! The same building and even the same floor this time (thankfully) but a much bigger office to accommodate our exciting growth plans for 2012.

The team here at the DMC have been so supportive since our arrival and were keen to help us expand our business, offering us a new office unit within building with a much greater square footage.

We now have the necessary space to hold our regular client business meetings within our own office, saving costs on hiring the communal meeting rooms. We also have the capacity for more desks so we can accommodate additional team members as Bigfoot Digital continues to grow and take on more staff in the coming months.

So once again the online marketing team packed up their desks (including their desks!) and lugged it along the corridor to our new home. This will be it now for a while, thank goodness. Until we take over the world that is of course!

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Search is set to go Social!

Wednesday, January 11th, 2012

Your search experience using Google is set to become a lot more social as the engine integrates Google+ further into its search results.

Search, Plus Your World will combine traditional organic and paid search listings alongside more personalised results including photos and updates from Google + profiles or pages.

You can read more about this update when you read Google’s Amit Singhalin’s blog post here.

In summary the three big features which look set to be added to search results are:

  • Personalised Results – Find things which are just relevant to you by searching Google+ pages and profiles – this will include your own profile and profiles you are connected with
  • Profiles featuring in search results – Google+ profiles are already starting to appear as search results, helping you to find people you are already connected with or you may be interested in connecting with in the future.
  • People and Pages – an easier search experience when searching for people you are already connected with (filtering out the thousands you are not but whom share the same name as your connection). Pages of interest are also easier to find and you are able to connect with these people and brands in far fewer steps. Not only will you discover the names behind these profiles but also a wider, interested community who are also searching and commenting on the same things as you. Want to join in the conversation? Not a problem; social search makes this easy.

But do you think this will affect your search experience? With the web becoming a far more transparent community are you happy to share your information with others or do you prefer a more annonymous, private online experience?

 

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Social Marketing – Much more than just a “Like” Button

Monday, January 9th, 2012

It is becoming widely accepted that business and brands with a website should also have a social presence. What is increasingly apparent though is that whilst many recognise the big names of Facebook, Twitter and Groupon many businesses are still unsure with what to do with these platforms.

social media marketing

Social profiles are straightforward to create, as are the social “follow us” type icons that litter many websites today.  What is important (and intimately more difficult) is what you present to the visitor when they reach your social pages. Think about it… do you really what your potential customer to stumble across your Facebook page only to find it is inactive, sparse of information and looking more than a little neglected. And what really is the point of even directing potential customers to these pages if you cannot afford the time or energy to look after them? Social media marketing has got to be more than just getting a “Like” or posting the odd Tweet.

twitter marketing

Your social marketing platforms should be considered as the voice of your brand and they offer you a unique opportunity to engage with your customers directly. What you need to ensure is that you pass the right message to the right people.  Users of social sites like being social by their very nature and interaction from other like-minded customers can help to turn that potential customer into one who buys your products or services time and time again. As you build up a community of followers who share their thoughts and feelings on your products and services you can also build up a level of trust and affinity with these people, enhancing brand awareness.

Social media marketing is not considered as intrusive as other forms of e-marketing. Followers have expressed their desire to communicate with you by clicking the all important “Like” and “Follow” buttons and they therefore expect you to keep them up to date with your latest news, promotions, offers and deals. You are not an instrusive third party. Therefore be confident in finding your social voice when developing your social media marketing strategy, enjoy the conversation and LISTEN to what your customers are saying about you.

 

 

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